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What you’ll learn in this episode:
PR and social media are powerful tools for growing your business with minimal effort.
Knowing how to leverage the audiences on social media platforms and to take full advantage of the tools that you have at your disposal can change everything.
Jackie Zuk has all the answers to every question about PR and social media marketing. She was named Yahoo News + Finance’s Top 10 Social Media Expert to look out for in 2021 for a reason.
Today, Jackie talks about the power of social media and marketing, and she gives you all the tools you need to make your marketing more relatable and, in turn, more powerful for your business to get the results you’ve always dreamed of.
Here’s a glance at this episode:
- You need to feel like what you’re attracting.
- Long-term goals are more impactful than short-term goals.
- If social media disappeared tomorrow, you need a strong back-up.
- You need every piece of the marketing process in order to grow your business.
- Collaborations are a win-win.
- Marketing that is relatable and fun will always attract more potential customers.
- Repurposing content is the most effortless way to increase your online presence.
Mentioned in this episode:
Jackie on Facebook, Instagram, YouTube, LinkedIn, Twitter, or via email
Work/Connect with me:
Consults That Convert FREE Training
About Jackie Zuk
Jackie Zuk is a Marketing and Media Expert for Entrepreneurs. Self taught, she believes everyone has a story to tell.
Jackie helps bring out your authenticity to achieve your goals as a business owner. Her strategic marketing plan helps simplify how you come across to your ideal clients. This leads to more $$$$, more visibility and better business relationships online and beyond.
Recently Jackie was named Yahoo News + Finance’s Top 10 Social Media Expert to look out for this 2021 and has been a Top 2022 Disruptor third in line after Oprah!
Jessica Miller:
Hello, everyone. Welcome back to this week’s episode of the practical mindset podcast. I’m Jess Miller and I’m so excited to have you here. You are in for a real treat with this week’s episode.
I was joined by Jackie Zuk, CEO of NEXTonSCENE Media. She is your modern day PR and social media expert, she is an amazing person, and she is a wealth of information.
I have been working with Jackie for many, many years and it has been astonishing to watch her craft her business and really maneuver her offers into something incredible that allows her to touch her customers and help them in the area of marketing, social media, and PR, in a way that I haven’t seen before.
Jackie is going to talk to you today a little bit about how her thoughts have evolved and how the PR landscape has changed as a result of the digital era and things getting better and more sophisticated overtime, and COVID and how that has changed the landscape.
Jackie is really incredible at honing right in on what you need, thinking strategically, and helping you put all those pieces together so that you can repurpose your content and you can think through your goals and ultimately the impact you want to have in your business, and how do you best reverse engineer that to get what you need to really knock your media and your visibility presence out of the park?
So, get yourself a nice warm beverage and get ready for a really incredible episode. Here we go.
Hey, Jackie. Welcome to the practical mindset podcast. We’re so glad to have you here.
Jackie Zuk:
Hey, Jess. I’m so honored to be here. This is so exciting.
Jessica Miller:
Yeah, it is. Oh, my goodness, we go back so many years, and this is like a coming together moment on the podcast here, Jackie, because I think your podcast was the first podcast I was ever on.
Jackie Zuk:
That is so much love. I love that so much. Talk about time, though. How much time has gone by since then, Jess. That’s crazy.
Jessica Miller:
So crazy. For everybody in the audience, tell them a little bit about you, your business, how you got started, and why.
Jackie Zuk:
Sure. I run a company called NEXTonSCENE Media. I started my business seven years ago, and I basically started with a podcast. I moved from New York not knowing a sole person outside of my boyfriend at the time, and basically, I was applying to all these corporate jobs, not hearing back and getting rejected, and I was like “this sucks. What am I going to do with my life?”
So, I basically took all my skillsets from New York of event planning, talent management, public relations, and I was like “let me just try and start my own thing.” So, 7-8 years ago, podcasting had just really started coming out. It was very new to the world, and I landed at this startup station in Woburn, Massachusetts, and they kind of threw me into a show and they did all the editing and I would interview people, and I was like “this is great but I just moved from New York. I need to make money. How are we going to monetize these things?”
So, I was like “let me take what I’ve learned here and start my own thing in my guest room closet at home,” so I launched this little studio in my guest room closet, as you know, because we’ve been friends for so long, and I would interview people, I would charge a fee of 50 bucks, and it would basically be a podcast interview, it would be a blog, and then I would promote it on social media. People loved it. It was live usually within 24 to 48 hours and they would get a lot of exposure for 50 bucks. Who would turn that down? Why not?
So, people loved it, and they were like “what else can you do? Because we’re getting more exposure. We’d love to learn more about what you can offer,” and I had never thought about anything else because I was like “I’m just making 50 bucks a show. What am I going to do?”
So, I went to the drawing board and I was like “well, if I’m promoting people on social media, maybe I can start offering that as a service.” So, I started really learning more about social media consulting and how to manage accounts, and I would do trials with different people that were on my show, and that started to really grow, and that definitely became another piece in my business, and the PR side really started to come in, because PR was changing. It was becoming more digital, not as many press releases, newspapers, and things, and magazines were starting to go on the way out. They’re still in but a percentage of the world now is so much more digital, so I created my own digital magazine on Canva, and I was like “let me just start promoting my clients in a tangible product that they can say that they’re in media,” you know what I mean?
I had no idea what I was doing. Let’s be honest. Not a freaking clue. So, I went to YouTube, I taught myself how to set up a magazine, and I printed it specifically just for my clients at the time, and then it grew outside of that. So, then I had three offers.
My biggest thing now, what I love to do with business is, I find that you can’t just do one piece of your marketing. You can’t just do social media without the other pieces, because I mean, I’m sure you’ve heard the phrase “it takes seven times for a company or a business person, or somebody watching you, to translate into a customer,” so the more you do photos and you have a website, and you are posting on social media, and you send emails, I created this whole funnel of offers that basically allowed people to show up in multiple places that eventually translate people faster. So, that’s basically how I came up with all these ideas, and I wanted to create that one-stop shop experience for people so they’re not going to 10 different people to get what they need for their marketing.
Jessica Miller:
That’s so fascinating. So, let’s just dissect this a little bit. I agree with you. When you’re touching a potential client, you want to touch them from all these different angles, essentially. So, what would you say that biggest heavy hitters are? You mentioned social media. What else? If you were going to talk to someone about marketing, to a potential client, what would be those marketing streams that would be the most important? Sounds like socials, one.
Jackie Zuk:
For sure, but even before social, which is photos, photos need to be done because if you look and feel your best, and use it in your market, you’re going to attract that higher-end customer or client. I always say, in your process, that needs to be done first, because you need to feel what you’re attracting, and when you look up and show up as that person, you’re attracting.
Jessica Miller:
Couldn’t agree more.
Jackie Zuk:
I always say that’s the first part in the process, and then from there, you build a social media campaign. I usually work with clients over six months, because by that point, you’ve made your money back and beyond. I’m really all about the long-term goals not the short-term goals, because the short-term goals are great but they’re very instantaneously, and then they’re gone, and then what’s the plan?
Jessica Miller:
What would you call a short-term goal? What would be an example of a short-term goal versus a long-term goal?
Jackie Zuk:
Good question. I think a short-term goal is if you have a course you’re running. Prime example, Jess, all of your masterminds. There are 10K plus masterminds, they run within a certain period of time – that’s a short-term goal because you have a certain period of time to get those people to sign up. I would recommend, in those scenarios, to either probably do Facebook ads because I think you’ll reach more people faster, or work with an organic marketing person, and then planning a year out for it. So, that’s a long-term goal versus the short-term goal. That’s my thought process.
I think Facebook ads are perfect for short-term goals because they reach massive amounts of people in a short period of time.
Jessica Miller:
Makes sense. So, you said photos, social media.
Jackie Zuk:
Thank you for bringing me back. Definitely. Email marketing, for sure, just because if social media was gone tomorrow, what’s your plan to reach people? I’m really big on emails. Having a website, because so many people now are finding people through Google and using SEO and all those things, so I think those are two other big pieces, and then I think after that process is set up and running on its own, you want to explore video marketing.
I mean, TikTok and Reels are so big now. Even YouTube is the second biggest search engine, so repurposing all those videos, and then beyond that, obviously, is getting in media. So, you have all of those things set up and running, and once you’re visible and feel good about it, that’s when media starts to come, I find, pretty consistently.
Jessica Miller:
So interesting. As you’ve been in business, you have touched all of those different pieces that are now part of your overarching package where you’re helping people with all of them. What would you say, as you were growing, was the biggest pivot point for you in your business from a offers perspective? What was that thing that you felt like really set you into big motion, really set you into flow, as you were growing? Was it your magazine or was it more of the PR shoots that you put together? What was it that really launched you into that next level of your business?
Jackie Zuk:
The photo shoots, for sure, because what I found was, the podcast and the magazine were great, but all these people were sending me images of selfies and I was like “this is not publication worthy. We need to step this up,” and I always like to test trial before I market things, so I was even finding, like uploading selfies on social media, they’re great. They’re not so great for the long-term. Short-term is fine, but for a long-term, if you want people to take you seriously and pay you a lot of money, they’re not going to want to see a selfie all the time.
Jessica Miller:
It’s different if it’s in a story versus in your feed as well.
Jackie Zuk:
Good point. Yes. Totally.
Jessica Miller:
So interesting. So, you found that helping put together those photoshoots helped people do what? Get the photos they needed and figure out what they were going to do with them, or what was happening in those photoshoots that made it stick for people, that really helped them?
Jackie Zuk:
I think it was a combination of both because what I do now with the shoots is I sit down and I plan their marketing with them for the next six months. So I’m like “what do you want to promote? What do you want to educate? Let me learn some fun facts about you,” and we build a whole campaign around all these different things about them, and I think that that makes it really fun because they’re also looking really awesome and you’re bringing to life your professional images and not just your photos at home. I think there’s a huge difference in how you’re being perceived when you invest in yourself in doing something like that.
Jessica Miller:
Yes, and this brings up such an important point that I know you and I have talked about a gazillion times, Jackie, and for all the listeners, they’ve probably heard me say this ad nauseam, “I can’t believe Jess is going to say this again,” but the truth of the matter is, starting with the end in mind and reverse engineering that photoshoot is what you really want. What people do oftentimes, and I’ve seen this even with the most beautiful photos, is they just hire somebody and just go out there and start taking photos, and if you don’t have a photographer that can help think through that strategy with you, or a marketing person that you’re working with, or a PR person that can help you set the strategy and really fine-tune that so that you then decide what photos you need to meet that strategy, you end up with a bunch of photos that you’re not going to be able to utilize in the best way possible.
Now, it’s better to have those photos than to not have them, to your point. Even if you have photos that you didn’t think through, it is much better to invest in having them, but if you really want to take it to the next level and streamline your business, and make it even more, especially efficient, and be able to generate revenue for you, you need to have the plan married with the photos.
Jackie Zuk:
Agreed.
Jessica Miller:
That just throws gasoline on the fire.
Jackie Zuk:
It really does. What I’ve been finding, too, and in transparency, I do want to openly share this, even though I have my own team, a photographer, all those things, I’m finding now that a lot of people have different budgets, so I love just directing. So, I’ll come in and we’ll create a plan, and you have a go-to photographer. We’ll use your photographer.
I feel like everybody has their own people they jive with, and that’s fine, but I just feel like you need, the photographers are so good at the aesthetics and visuals, but in terms of the analytical piece behind it, you do need a marketing person to make sure you’re getting all the things that you need.
Jessica Miller:
I remember you asked me before one of my shoots, you said to me “here, Jess, these are the poses you need. If you do nothing else, get these poses,” and I was like “looking to the right? Why would I want that pose?” and you’re like “yeah, because there’s going to be something else to the right, Jess, when you actually use this photo, like the name of your program or something.” This landscape picture.
My photographer said the same thing at the time, but I remember having that pick list of “here’s what you want to think about doing with these photos, here’s how you want them to feel, and let’s put these things together before you even get in front of the camera,” and I think for people that are maybe a little shy about being in front of the camera, or they don’t know what to expect when they have their marching orders, it also allows them to relax a little bit. They have some idea of what’s going to happen and what they’re going to do with it, and it just takes the pressure off that much more.
Jackie Zuk:
Agreed. I think people are so 50/50 on getting their photo taken, myself included, unless I have guidance. How do you want me to pose? How do you want me to stand? I’m just standing here and I don’t know what to do with my hands. It’s really all in the details. It really is.
Jessica Miller:
I think it’s just hilarious what we think is going to look good on photos and what actually looks good. I remember leaning up against my hand one time and I smooshed my face, totally looked horrible, but in your brain you’re like “Oh, yeah, I’m just doing the leaning on my hand photo,” but it’s an art form. It’s like “don’t really touch your face,” kind of a thing, so there is that art to it, and I think over time, to your point about the length of your package, I think that was the other thing, it sounds like, that clicked in at that time was, you were developing a relationship with people. So, you got to this place where you realized that for a lot of your customers, it wasn’t necessarily one and done.
At that time, it was about developing that relationship, having this holistic approach to their photos, their marketing, their PR, understanding their business, and then helping them take what they’re getting from you and translate it into helping their business thrive, so people started to really take off.
Jackie Zuk:
Totally agree, and it’s so funny with people that approach you for different things, like I have this audience that just comes for the media outlets, and I’m like “that’s great. Everybody wants exposure, but you need the other pieces in order for your long-term goal.” I think that’s one thing that I’m never going to deter somebody, because I’ve been rejected and I know how that is, or I will tell people what they need and maybe it might not be the right time, but I think there’s something to think about. You might have one piece of your marketing in mind, like I said, you need all the other pieces to grow your business.
Jessica Miller:
Yeah so let’s talk about that. You mentioned that now you have a package that’s more far reaching, it’s broader, and it has all these different pieces included. Tell us about that, because I’m interested in understanding that more.
Jackie Zuk:
Yeah, for sure. We start with the photoshoot and we direct the photoshoot and we, like I said, we come up with a campaign for six months, and within that, once you get your photos back, we come up with a content campaign, social media campaign, what you’re going to promote the next six months, what you’re going to educate your audience on the six months, what do you want to share personally about you over six months? And then we also build that into your email marketing, which leads to business partnerships, because I like to connect all my clients together.
I have this membership. You know because we’ve known each other for a long time. I think a big piece of it is, you need also the collaborations with other people, to connect you, to get to that next level of your business, but if you’re not showing up professionally where you’re feeling confident, the business relationships aren’t going to see you at that capacity, and they’re going to deter from it. As a business owner myself, if I see you investing in your business, I’m like “yeah. Jess is killing it. Let’s do a collaboration.” It intrigues people more, is what I’m saying.
So, it’s the social media piece, it’s the email marketing piece. Usually the first three months, we go over social media strategy and your analytics, what’s resonating with your audience? What’s not? And then from there, we create email marketing campaigns related to what you’re promoting, what you’re educating, all those things, and then from there, we do business collaborations and press outreach, and then that’s basically the six month campaign.
Jessica Miller:
That is awesome. I love the idea about the collaborations, too. I think, especially in the current environment that we’re in, people need each other, so locking arms together is such a win-win situation for so many people. Talk a little bit about what makes a good collaboration, and if you’re somebody out there listening to this, and you want to do more PR, you want to collaborate, how do you think about even getting your feet wet with that? What are some of the things you would tell people to think about or look for in considering collaborations with other business owners?
Jackie Zuk:
For sure. I mean, I think the first thing that I’ve learned is you’ve always got to give a little to get back. So, think of the other person that you want to do a collaboration with, and how can you best serve them? And think about them first, because in order to create a good relationship, it’s not about you. It’s about them. Once you figure out that happy medium, it usually always pays forward in the end. I always say “go in with the mindset of the other business first, and then it always pays forward in the end.” For sure.
Jessica Miller:
How would you suggest, so would you suggest that people think about people in a similar niche or symbiotic niches, or how do you identify who’s a good collaborator?
Jackie Zuk:
I think it depends on your end goal. If your goal is a more age demographic type of specialty, then find people in the niche that are in that age demographic specialty. Here’s the thing that a lot of people overlook, they’re actually people that you overlook that could be great collaborators. It could be somebody totally not in your niche.
I mean you’re a coach, you’re a business coach. It could be somebody that’s a chef, and maybe during a cooking conversation, you guys are talking about goals in people’s businesses. How can you make it relatable but also make it personal? So, it’s not just about business. So that’s just a prime example of that. People overlook giving away recipes while sharing free tips.
Jessica Miller:
Yes.
Jackie Zuk:
So, something like that.
Jessica Miller:
Yeah. I found that doing collaborations with people who are touching a similar group of people, but it’s a symbiotic relationship. For instance, someone who might be focused on Facebook ads would be someone great to do a collaboration with me as I’m focusing on creating an offer because oftentimes, my target market will also be considering Facebook ads at some time.
Jackie Zuk:
True.
Jessica Miller:
My core competency isn’t PR, but yours is. My clients, as they grow, they need PR help, so doing collaborations with somebody like you makes sense, so I have found that those symbiotic relationships, I think all the time “what other things do my clients need?” To your point, sometimes they just need to have some fun. They just need to go out and eat good food and take care of their biggest asset, them. So, it’s interesting to get creative with how that win-win comes together.
Jackie Zuk:
Okay, I’m really glad you brought that up because I actually think, now, what people are overlooking too much is, marketing needs to be fun, because people are so stagnant with selling too much stuff, and it’s wiping out the audience from any interest, and if you don’t make things relatable and fun, they’re on to the next thing. I agree with the symbiotic relationships, but there’s also another way to probably do that in a different way.
Maybe it’s a chef influencer or somebody that’s a business owner that’s an influencer, somebody that can make your marketing fun.
Jessica Miller:
How do you stand out from the crowd? To your point, there’s so much noise out there that it becomes difficult to stand out, and I think from that fun element, it’s so funny because to your point about overlooking, it’s those little things that you think are not on-brand that bring people together. That’s the stuff that they really enjoy.
One of my coaches that I worked with, huge Bridgerton fan. I don’t watch Bridgerton but I obviously know what it is, but let me tell you, when she started talking about Bridgerton, I mean, her social feed blew up. All the Bridgerton fan people, and the interesting thing about that was, she just called them in. So, if you weren’t a Bridgerton fan, you just self-selected out, which is fine. Doesn’t mean you don’t like her at all, but let me tell you, if you’re a feminist Bridgerton watching fan, she is your girl. So, it is just really interesting how those things that we sometimes just discount.
There was another woman I know, she always talked about her love of donuts, and I love donuts, so every time I think of her, I know what her business is, she’s in insurance, but I think of her because I remember the donuts, and I’m like “Oh, my gosh. That is it. I think it’s those things that are really relatable and really set you apart, and they’re fun, to your point. They make it interesting, and they’re so uniquely you.
Jackie Zuk:
Right, and I just want to give a personal thing that I’ve noticed about you, too, is your cooking, your baking, all these amazing things. Seriously, though. That is so memorable to me. I’m probably not the only person that’s thinking that, because when it comes to business coaching, Jess also bakes. What can she give me advice on? Baking. That sounds so random and weird, but people will connect to that more than anything else that you’re putting on the table of what you’re offering.
Jessica Miller:
Absolutely, and there is a part of me that really doesn’t understand people who don’t love good food. A part of my brain is like “there is something fundamentally wrong here, but I love you anyway,” but my brain is like “what? Really?” So, all those other people that love food, too, I think they can appreciate that, and then sort of tying it to the brand, I think there’s so much of the journey, as a business owner, where we doubt what we’re capable of.
We think we’re an impostor, we don’t know how to do it, it’s not who we are, and for me, cooking was one of those things. It really was. I mean, my husband is an incredible cook. Incredible, and I just thought “I don’t know how to cook.” I could burn water. Then, one day, I was like “is that really true?” I came back to my Italian roots, I’m like “there’s got to be a gene in there that could help me with this,” but part of it was getting over that limiting belief that “hey, if I want to cook good food, I can do this,” and you know what? I’m a damn good cook/ Who knew? For everybody who wants to talk cooking, gluten-free, that’s another big thing of mine.
To your point, it does resonate with people, and it’s so much fun to talk about. So, here we are on a podcast talking about this. It’s really, really interesting.
Jackie Zuk:
That goes to show you what people connect with, though, you know what I’m saying? I feel like, to be honest, you want to work with somebody who is a foodie, because you are. So, there has to be some sort of connection. I’m sure most of the clients you connected with like to eat good food. The ones that stick out, long-term clients with you, probably have that interest.
Jessica Miller:
Totally. We always talk about it, like being from New York, eating good food, being Italian. Jackie, this is how we became in each other’s circle.
Jackie Zuk:
Exactly. Jess, that’s exactly what I’m talking about. People need to make their marketing more relatable and fun, and that’s how you do that, because when you’re posting that, you’re not even thinking about business. You’re just thinking “I cooked this awesome dish. I want everybody to see it and I want to hear their feedback on it,” and that’s when you open the door like “oh, so she cooks, she’s a business coach. I like to cook.” It’s so weird what resonates with people, but that’s why personal things are so important to share in your marketing.
Jessica Miller:
Yeah. Agreed, and variety is the spice of life.
Jackie Zuk:
So true.
Jessica Miller:
It’s so cool to watch somebody that you’re following for whatever it is in their business, and then see that they also are going to XYZ restaurant in Boston. People, they want to see, to your point, it’s a real person, and right now we need real connection and real people, so I love that you’re taking this PR, you’re really thinking about how has PR changed, and you created this package now that’s really allowing them to take their content and their goals, and pull it through all these different marketing streams so it really packs a punch.
They get so much exposure and it’s all connected in a strategic way, and it’s sprinkled in with that fun so they can just take off and go.
Jackie Zuk:
I usually find, at the end of that process, from beginning, there’s such a changed person. It’s so cool to see the before and after of people change, because they try all the things that are uncomfortable for them, and they’re like “Oh, my God, this is the new norm.” It’s so cool. It’s really fun to watch.
Jessica Miller:
Speaking of discomfort, what would you say, I think a lot of things are uncomfortable for people, but what would you say would be, if you want to push yourself outside of your comfort zone from a PR marketing perspective, what is one thing that you would tell people “if you haven’t done this, go and do it now.” What would be one thing if somebody wanted to step out of their comfort zone and show up a little bit bigger and more visible, what would you say “go leverage this thing right now,” what would it be?
Jackie Zuk:
A lot of people come to me, at least consult-wise, and they’re only posting to one platform, and I’m like “that’s great but if that platform shuts down, what’s your marketing plan?” So, I always try to push people, maybe try two more platforms or maybe try additional platforms. That’s always a good first step to build comfort around showing up online, because I think what happens, too, is once they expand where they’re posting, they’re going to see “Oh, my God, I have this audience on LinkedIn,” and LinkedIn is so big, I feel like with clients that come to me, they’re like “I don’t think I should post there.” I’m like “yes, you should. You absolutely should. Why not?”
The people that started doing that are seeing significant difference in their growth, so that’s my other form of advice. Start by posting in one additional place because I find with photos, you have to be ready for that, and I think in terms of showing up, posting in one extra place is a great first place to start.
Jessica Miller:
Yeah so repurpose that content. Put it on more than one platform. You don’t have to put it on 40 platforms. Just one standard deviation. Go one more step and leverage that reach with very minimal effort because you’ve already done the thing. You have the post.
Jackie Zuk:
Exactly.
Jessica Miller:
That’s really, really fascinating. I love that. Jackie, this is so great. I could go on and on, and on, but tell people where can they find you on the interwebs. Where are you hanging out that people can come and find you?
Jackie Zuk:
Thanks, Jess. I could be found NEXTonScene.com, or on any social media platforms at NEXTonScene, or Jackie Zuk.
Jessica Miller:
Love it. Jackie, thank you so much for all your wisdom, for being here, for your spunk. I love it. All the laughs. We will see you next week, everyone.
Jackie Zuk:
Thanks Jess.
Jessica Miller:
I hope you all enjoyed that episode with Jackie. She is just a wealth of knowledge. She has such an incredible way of looking across all the different types of media platforms and different ways that you could be visible, and allowing you to really put those pieces together in the most impactful way. We talk a lot about business impact and showing up, and doing the things in your day that really create the biggest movement in your business, and understanding how to use marketing and PR to do that in the most impactful way is really crucial.
In this digital era, it is really important that we understand how to leverage the assets we have so that we can reuse them and we can create systems and structures that allow us to do that easily so that we are not always having to recreate the wheel in our business. There are also so many leverage points, I think, in the area of marketing and PR, as Jackie talked about, that we sometimes don’t think about, that could really be incredible opportunities for us and win-win situations.
For instance, collaborations, and I really welcome people on the podcast who are listening to think about where is that low hanging fruit in your own business? Who is somebody you can collaborate with? What are some of the things that you can do to take all the content that you have and really make it work for you? And how do you plug in those gaps in a way that really has the biggest impact?
As Jackie mentioned, if you’re just starting out, maybe thinking about your photos and your brand presence, and that really setting the tone for your professionalism and that you’re really here to hit the scene and make a splash in a way that is meaningful, and then as you grow, how do you think about putting those pieces together, and what are some of those small things that you can do that gives you a big bang for your buck without a lot of extra effort, like repurposing across another platform or using your materials in a way that just provides bigger visibility to a bigger audience in a way that really moves the needle for you?
We all know that being in business, you can’t go it alone, and it’s really about finding those connections with people and with different symbiotic relationships that make the journey not only easier, but so much more fun, and to that end, one of the reasons we created the 10K accelerator and we have opened the doors to our next cohort is to provide a container where people can come in and get the guidance that they need from experienced, credible professionals, like myself, to be able to create that foundation in their business and know exactly where to focus to get where they want to go.
Gone are the days of reinventing the wheel and spinning your wheels and burning all of your energy, and working 80 hours of the week. You do not need to do that in order to have a business that thrives. Yes, it requires hard work. Yes, it requires doing the things, but the really important piece is doing the right things at the right time in a way that feels amazing and is connected to the goals that you actually want so you can get there with ease.
If you’re someone that is struggling to find that path, you feel like you’re running in place, you feel like you just can’t get traction but you can see it there, I welcome you to apply to be in the 10K accelerator. We will jump on a call and we will find out if it’s the right fit for you, and when you leave that call, you will leave with one of two things. Either clarity around your next step and what is best for you, or the idea that you’re going to take a step into the 10K accelerator and you’re going to be on your way to making your dreams come true and getting your business to where you want to go.
Either way it’s win-win, and we cannot wait to help you on your journey, so head to the show notes and click on the link for the 10K accelerator. Our doors are open. We start in April, and the seats are going quickly. We cannot wait to see you in there.
