Episode 32

Episode 32: Concept to Creation With Liz Theresa


What you’ll learn in this episode:

Liz Theresa has been making websites since she was 12 years old. She loves making websites and copywriting. If there’s anyone who has the answers to creating a successful, magnetic, energetic websites, it’s Liz.

Today, Liz talks about her journey to where she is today, the revolutionary changes she’s made to her business that have made the biggest impact, and how you can do the same to improve results for your clients and your own business.

Here’s a glance at this episode:

  • Websites are our digital smell. If it’s icky, people smell that. They don’t like it.
  • You don’t need permission. Just go find businesses and sell things to them.
  • If you don’t ask, the answer is always no.
  • Don’t forget to market to the people you already serve.
  • Changes can be small but they’re not gentle.
  • You’re allowed to change your mind.
  • Branding is taking everything you love and want to magnify about yourself, and magnifying the heck out of it.

Mentioned in this episode:


Liz On Biz Podcast

Liz on Facebook, Instagram, Twitter

Free Copy Class

Visibility Cheat Sheet

10K accelerator

Work/Connect with me:

Consults That Convert FREE Training

10K Accelerator

Magnetic Offers

About Liz Theresa

Liz Theresa helps entrepreneurs find clarity and market themselves online with confidence. She’s been in business for more than a decade creating powerful, high-converting websites, memorable brands, and coaching business owners on how they can be more visible online. She wants every entrepreneur to rise and be the star of their own business because let’s face it – a big break isn’t something you wait for – it’s something you make. Be sure to listen to Liz on Biz, her Forbes-acclaimed podcast every Monday for fresh, inspiring, and often hilarious stories of running a business.

Jessica: Well, hello, everyone, and welcome back to the practical mindset podcast. Boy, are you in for a treat today. I sat down with Liz Theresa of LizTheresa.com. She is a web designer and a copywriter, and she is just a hot ticket, and today we talked about all the things related to growing your business and really dialing in to what it is that you love to do and what is best for your clients.

We talked a lot about Liz’s journey and how she has optimized and fine-tuned her offer, and how she’s really doubled down on serving her clients in the best way possible that has had a huge impact on both their results and her own. Her stories are fascinating, they are funny, she is amazing to listen to, and I think you’ll learn so much about business and what to do as you think about your website, your web design, branding, etc, as it relates to your business. So, buckle in and take a listen. Here we go.

Hello, everyone, and hello, Liz. We’re so excited to have you here on the practical mindset podcast. Welcome.

Liz: I am jazzed to be with you. Thank you so much for having me.

Jessica: People are in for a real treat talking to you for the next 25 minutes. I cannot wait to hear all the things.

Liz: i know. I’m like a snack. I’m like a pretzel. I’m a little salty, but good when you dip me in chocolate.

Jessica: Yes. Oh, my goodness, we won’t get started on chocolate covered pretzels. So good. Salt and sweet. It’s just the best, isn’t it?

Liz: Oh, my God, it’s the best.

Jessica: For all of our listeners, Liz, tell us a little bit about you, your business, who you are, so everyone can get to know you.

Liz: Awesome. Well, hey, everybody. I’m Liz Theresa. I’ve been making websites since I was 12, and professionally been doing it for the past ten plus years or so. I’m also a copywriter and I would say my favorite thing about what I get to do with my clients, my clients definitely range from small business owners, solopreneurs, coaches, experts, authors, eCommerce, because I love to shop, and I also love to build shops, but I’m wicked good at making websites that work, so I’m really good at boosting conversion rates, because what’s the point of having a website or investing a big pile of your money in it if it’s not going to do anything for you? So, give your money to me. That should be the number one take away. I’m just kidding.

Jessica: And from people’s websites. They should be compelled to buy something from your website.

Liz: Yes, because otherwise, what’s the point in all the social media reels? Why make yourself very tired?

Jessica: Exactly. I think you just touched on something that’s so important. It all has to work together, but you’re driving people to that webpage, which right now in 2022, with so many things being digital, hugely important.

Liz: Yeah, and it’s people’s way of seeing if they like how you smell, kind of like dogs, when dogs go up to dogs and sniff each other. I feel like websites are our digital smell, and if it’s icky and it’s Times New Roman and Comic Sans, and colors that are hard to read on top of colors, or if it’s built on a platform that’s silly, people smell that. They don’t like it.

Jessica: The user experience is a huge, huge piece of this. It does matter. People think, “I’m just going to slap something together and it’s going to be fine.” No. That’s not how it works.

Liz: God, no. That’s where I come in because I think SquareSpace’s commercials will make it seem like “I can go make a website,” but the problem is when you go do it, you don’t know the nuances that someone like me knows, where I know exactly where to place things and what to say to get people to do the thing, and there is an art to it.

Jessica: Absolutely. I always tell people there’s a time and a place for everything. If you’re just starting out, you have no cash flow, you’re just what I call a very baby business, trying to get your presence out there, having the wherewithal to understand that having a presence is really important, so you’re going to go out there and you’re going to use some of those templates, great. But there is a point in time where you have to graduate to the next level and I would say that’s usually sooner than later.

Liz: Yeah, you’ll find that you’ll hit your head on the ceiling a little bit when you make your own site. You’re right. You hit your head and then you have to grow and your website should grow with you. It’s sort of like you bike, usually before you have a real car. It’s a little bit like that.

Jessica: Right, and then even if you’re biking, you have to grow with your bike. The bike needs to grow with you, basically, so you’re not riding around on your tricycle with your training wheels.

Liz: Can you imagine? That should be one of those shows where they see how people react or “what would you do?” That your show with that guy on it. His name was Jorge, I think, but he thinks he’s really famous so whenever he comes out after the people, he tests the people and sees what they do, he’s like “you guys, it’s a show,” and they’re like “who are you?” but he’s always like “it’s me.”

Jessica: Oh, my goodness. So funny.

Liz: Can you imagine having a tricycle, one of his things could be you take your tricycle in New York City and you’re pulling up to a coffee shop and you put it on one of those bike racks.

Jessica: And walk around like nothings wrong. “No this is how it’s supposed to be. Doesn’t everybody have tricycles?”

Liz: I would bawl my eyes out laughing.

Jessica: So, Liz, tell us how you got into doing what you do now. What was your journey? People love to understand that.

Liz: It’s a good question. I graduated with my masters in 2011, and you could not get a job to save your life, and my masters was in English, and I knew I wanted to get into copywriting because I was into social media and I was like “well, the cousin of social media is copywriting,” and the only interview I got was for writing descriptions of wigs, like wigs that you put on your head. I have this graphic designed resume because, of course I do, and it’s all tricked out I’ve got a cool outfit and the guys like “this job is going to suck the soul from your body. I’m not going to give it to you,” and I was like “did I do good at this interview?” because this was so weird. This guy told me it was a horrible job and that I would die there.

So, I leave and I called my mom and I’m like “I can’t get a job to save my life. I’m so frustrated. I just want to help businesses improve their visibility,” and she’s like “Liz, you don’t need permission. Just go find the businesses and sell things to them.” I love my mom. My parents were business owners too. I wouldn’t say they were model business owners. They had issues and whatever, but they authorized it as a possible path for me because I got to see how they did it, and then that really set me on the path of business, and then over the years, I started out in social media and then I realized marketing, like we talked about, is only as effective as the website, and then if you had good marketing campaigns, that’s all well and good, but if they don’t convert, then you’re just lighting money on fire, which is bad. We don’t do that.

Jessica: You went out after college, jumped into being an entrepreneur, started your business, and focused mainly on helping people build their websites? Tell us.

Liz: At the time it was very hot to get a Facebook business page. Facebook business pages were brand new in 2011. So, I was going into a business designing their Facebook business page and writing their content on a monthly basis, so basically doing social media setup and management, and then as time passed, I had a client specifically, and she’s still my client today, so she’s been a long time client. She had a line of athletic wear. Basically, I was doing her social media and all that, and she had hired a website designer from the area who charged her, even backed then, I think it was $5000, which back in 2011 would have been a higher end website, and then he did all of her photography as part of the website, but then he watermarked all the photos and she had to pay him another $5000 to get the watermark off the product photos, and I was like “what a *******.”

At the time, I was like “what a jerk,” and then I had to fix the website because it had problems, and then I was like “you know what, I’m just going to make the websites,” because I knew how to do it anyway, but to me, I loved to make websites, so often I think we do things that we love and we don’t realize that people get paid to do what we love, and the people that call themselves experts, I mean I was better than this guy who was in his 30s then, and I was just this scrappy in my 20s something.

So, I was like “enough is enough” so then I started selling websites and more things than just social media, so it went websites and Flyers, and so on and so forth. That’s how I grew, and I would say, too, just to add, that I met this girl on Twitter because I think so much of business growth could be about these little moments that move you, and I have been trying to help my parents with their business and I was working on their social media, and I tried to Google to make a friend in the that business but I was like “I’ll look for a social media intern on Twitter,” because interns are just kids really, so I was like “she’ll tell me everything. She’s just an intern and she’ll probably know more than the people that are above her.” This was my thought process then, which is pretty smart.

So, I reach out to her and she became one of my closest friends for a really long time. We’re not friends anymore. Not in a bad way, but you grow up, but back then, we were friends, and she gave me my first few clients, and those clients ended up building my book of business. For every client she gave me, they gave me like 15.

Jessica: Wow. That’s the power of that referral, how much that visibility and referral, and just the quality of your work and your heart. I think to touch back on what you said about forgetting that the things that you love to do, that you’re passionate about, that you’re drawn to, can actually make you money. You could build your business around those things and sometimes we just need to be brave enough to go after that and give it the air space to really flourish.

Liz: Yes. I totally agree. It can be so freeing when you finally believe that, and it doesn’t have to be hard.

Jessica: That’s right. It feels almost effortless. That feeling in your body of that relief and you just move into the flow so much more easily.

Liz: Yeah. I’m like “Oh, yeah, I can make you a website.” Other people would be like “I don’t want to make somebody a website.” There’s probably business owners that are like “don’t make me make somebody a website,” but for me, those people are like “I’ll groom your dog,” and I’m like “I don’t want to groom a dog.”

Jessica: Yeah, but it was your thing, so you moved right toward that, which is amazing. So, you started with more social media then you started building the websites, so then tell us about that moment where you feel like your business really hit its flow and moved you into that place that you’re talking about where it felt sort of effortless, clients were coming, what were you offering at that time that really made that change for you?

Liz: This is a great question. So, I definitely think it’s in who you meet along the way that can be really powerful because that definitely wasn’t comfortable to go up to a random intern who was interning for a random company I found and say “hi, I’m Liz, and I want you to teach me everything you know about marketing,” and she goes “Oh, my God, alright.” So, then she just did though. She turned out to be wonderful, so if you don’t ask, the answer is always no. This is the thing to remember about being shy about going up to people, and then I would say as time passed, I was also an insurance agent at the time, so what I was doing is I would work and I had a really flexible boss, who I still love today. He’s one of my best friends, family friends, business mentors, and he was like, because he couldn’t give me salary, I was like “give me salary or give me death,” and he was like “death, but also no salary,” so I started my business. That was another reason.

So, I went four days working for him, one day working on the business. Three days working for him, two days working on the business. Two days working for him, and you can get the pattern, so I eventually just worked on the business and did his stuff when I had a minute, and that’s really how I grew, and that was kind of naturally through referrals, and then I remember one of my biggest good breaking points, my breakthroughs, was I was getting married to my ex-husband and we had to pay $13,000 within 2 1/2 weeks to the venue, and my ex husband had just gotten fired from his job.

He was like a 6-plus-figure attorney and he was really a fish out of water. He should have never been in this job. They were kind of rotten people that he worked for, in my opinion. I didn’t like them, but it was also a culture shock. He was like a New Englander working at a very small firm in Texas, but not Houston or Dallas or Austin. Random Texas town, where they honestly hunt and eat squirrel for lunch, and I’m not making that up. It sounds funny to us in Boston, but it’s true what they did. So he was a fish out of water. They thought that he thought he was too big for his boots, and I think that they didn’t appreciate him, although he’d say I don’t appreciate him because he’s now an ex-husband.

So, I remember he was like, red flag number one, “Liz, maybe we should postpone the wedding. Where are we going to come up with $13,000 right now? I just lost my job,” and he had to move home, so it’s a lot expense, a home, he had a brand new car, and it was a lot, and I go “I’m going to come up with the money. It’s too embarrassing to cancel the wedding.” That’s what I thought to myself and that’s how I felt about it, so I was like “alright. If I need to raise $13,000 right now,” and I had maybe $1000 in my checking. I wasn’t a rich entrepreneur. I was really bootstrapping.

I went on and I ran a sale to all of my clients. I made a promotion, and you was called, I don’t even know what I called it, oh, the Super Hot Summer Sale. Something silly. Cute. It was like Super Hot Beach Babes Boss Babes Sale, and what I did is, I had been selling websites in hourly packages, so I said “you could take X off a website if you need a new website, or you can take X off of hourly packages.” My packages were already cheap, but I just pre-sold. So, what I would do is, I was like “you can buy up to three 20-hour packages right now, if you want to lock it in before my rates increase in January.” That was how I did it, and I sold not just 13,000. I made $22,000 in a matter of days just invoice, invoice, invoice, and I paid the venue myself. That was a real moment I’ll never forget it.

Jessica: It’s so interesting. I just want to dissect this a little bit. So, this was an offer around something that you already had expertise in, so you were building the webpages, you were designing these things for people, it was your warm market, who we all know, people who are in your warm market or your hot market, they love you, and oftentimes, they want more from you. We often forget to market to those people. We’re so focused on the sales and marketing upfront, hire, get into my funnel, piece, but really, that trust and that loyalty is with people that are already in your world.

So, you went to them, you knew what they cared about, and you basically said “here’s this great opportunity and it’s scarce. I only have a certain amount of spots, it’s time bound, come in, and get this while you can.”

Liz: Yeah. You’re right. I always say it’s like shaking the sugar tree, when you go to the people that already love you, because it’s true, they already love you, they’re sweet on you, and and why shouldn’t you allow them more ways to invest in the relationship? I called this my first breakthrough in my business. It happened in my second or third year in business. I think was my second year or third. I don’t know. I remember thinking “oh, wow, I’m actually in charge of how much money I make.” I didn’t believe that before then.

Jessica: I think a lot of that, too, comes from this mentality that money is outside of you somewhere. I’ve got to go out there and find it, so we’re constantly focused on finding these people, finding the money out there, and drawing them into us, which of course, on some level, it’s about your traffic and your audience, and you want to continue to build that, but there’s so much value in what you can give to the people who are already bought into that value for you, and who wouldn’t want to work with more of their ideal clients that are already their clients?

Liz: Yes and there’s no onboarding, there is no stress. So easy.

Jessica: Yes. I love it. So, that offer of building the website and doing that promotion really solidified that as the primary focus of your business going forward.

Liz: Yes, and it was probably around that time I stopped selling my social media services as much.

Jessica: Okay, and then fast forward to today. Tell us about your business now. When we go to LizTheresa.com, tell us about your services and things that you offer and how it evolved to that from where you were in that promotion.

Liz: This is such a good question because you’re catching me at a time of my business where it’s been undergoing lots of changes, and I think I’ve clued you in a little bit on them, and I’d love to be very forthcoming with the audience, too, just because I think you guys can learn from changes. I thought about this last night. I was thinking about what would be a really good T shirt, and I was like “change happens in small steps, but it’s far from gentle.” Changes can be small but they’re not gentle, and that’s how my recent changes in my business have been going. Of course, I do still sell websites, since that time, too, I sell copy.

The way that I got to copywriting is because, yes, I made really good websites, yes, I had copywriting skills, and I never explicitly put out there that, yes, I’m a copywriter. That came way later. That came like 2014/2015, I started being explicit that I would help you write your copy.

I went to a psychic. This sounds crazy, but please stay with me. This is ridiculous, and he was the one who came up with the words “concept to creation.” He’s like a magical psychic. He doesn’t even do private readings because he’s too busy and fancy now, but back then, he was like “call it concept to creation,” and that is my flagship signature program to this day, and back when he said this to me, it was when I still had that friend from Twitter. I remember calling her on the way to meet him, and it’s just wild.

So, that’s my number one program, which combines copy and website design, which is my most popular program, and honestly, little trade trick, I called it, when I launched it, I said our number one selling program, because I wanted it to be, not because it was, but by putting that out there on the sales page, it became the number one selling program. I feel like we have to say things that we want. We never say what we want.

Jessica: Yes, but I want to also offer that you were doing those things in pieces, but you hadn’t packaged it in the way that you had packaged it with that concept to creation, so technically speaking, it was your number one selling thing, but now it’s new and improved by putting all of your expertise into creating that package that’s really going to meet the needs of your audience, and the clients you want to attract, and the clients that you want to grow with. So, you weren’t lying in your marketing. You were just finessing to create that.

Liz: I like that. You’re exactly right, and that’s very well said, and then I would say as time has passed, back when I ran that sale, I had mentioned I would sell hourly packages, so back then I did, and how I would sell them as I’d say “you’d buy 10 hours for, I think at the time, $500.” It was really inexpensive and I would sell them that way, and I sold hourly packages every year until 2022. It’s a very long time, and of course, they would vary in price that go up every year because inflation and life, and I deserve more money, and all these reasons, and then this year, I didn’t want my business to continue to be a turn and burn, where that’s how it felt where I have to keep selling in order to gross X.

So, if I have to make $10,000, let’s just make it up, to make payroll, as an example, and then the rest is gravy, then if my income goal is 20,000, that means that I’m hustling to sell twenty 10-hour packages, just for example. Whereas, when I stopped selling the 10 hour packages for 1000, I switched people to monthly hourly packages in packages of one to five to 10 hours per month, so it’s less money upfront, but it’s more sustainable long term. So, I woke up in 2022 to sustainability in business, and then as a personal reflection, also personal sustainability, and finally cooking, rather than calling Grubhub. Taking care of my body.

So, that’s been one of my things this year. I’ve been saying queen energy is my non-negotiable. I’ve I hired a Feng Shui expert who’s really helped me learn that I’m so energetically impressionable, and I’m really empathetic naturally, and that everything around me does affect me, and I take it on. So, I need to hang pictures of things that I want.

Jessica: The energy is so important. I think, actually to speak about your offers, when you work with someone consistently, and you’re really nurturing that relationship, and you’re building that trust, and we talk about this in business all the time, and we talk about this through how our webpages do that, our sales pages, when we think about our offers, it’s helping people to understand us, and that we understand them. It’s really about relationship building. When you then take that internal to your business and you start to work with people over time versus just this one-off type of thing, I believe that is really where so much of the magic is. It doesn’t mean that everybody has to have retainer packages or packages that last six months or whatever, but it’s really looking at your business and thinking about how do I help this person in the most impactful way ever and what are the things that I can infuse into my business to do that?

To your point, oftentimes, it is those little shifts, because when you think about your offer, if you’re offering a retainer at 1/3/5 hours, it’s not so different from you offering to sell an hour of your work, but it’s mentally different. It’s energetically different. The goal in that is to really hold that client and support them over time and be able to do your best work where you’re pushing your energy rather than trying to pull in a cold market constantly and being, like you were saying, that hustle mentality. You’ve now fine tuned and optimized your offerings to meet your clients in the best way that you can while, what a concept, also honoring you and your energy.

Liz: Yeah. It’s hard because rather than getting $1000, I’m getting 100 sometimes for the smallest package for the people that only need me on-call. Those people. That was kind of a tough cash flow thing, but then of course, because I’m like “well, I’m in charge of how much money I make.” That’s what I said to myself with my little Liz smile. In February, I hit $22,000, so I exceeded my income goal, and I was like “yeah, I did in the shortest month of the year.”

Jessica: Yes, and I think you bring up a really good point, Liz. There’s a difference between revenue and cash flow, and looking at the big picture is so important. How does your offer fit into your overall picture? What does that look like from a cash flow perspective, so you can do things like make payroll? Also, how does that look energetically so you can feel good in your business as you’re doing it? But knowing your numbers and being very intentional about that is really important. We can’t just go in all for glory and no structure, otherwise you get caught.

Liz: When I changed to doing the hourly model, I didn’t even think that. Sometimes, I make decisions in the present. I knew it was the right decision because it felt right. I feel it in my body, and that’s how I do things, and I knew it felt right, then I was like “oh wait the checking account is way less. Why am I negative?” In January what negative because I changed, and in February I was really positive. You have to have awareness of your numbers. You can’t be afraid to check your balance.

Jessica: Then you’re tweaking as you go along, and that’s the other thing, for everybody in the audience, we talk about this all the time. It’s not one and done. Part of this is you put it out there, you make an educated choice, you really back into what is important for your client, what is going to be impactful for them? How does it fit into your model? And then when you put it out there, you’re constantly optimizing, and that comes from understanding your business and having the focus be on you, and focusing on your client, and then once you do that, you get to this place where it’s optimized and it’s humming along, and it almost feels, like we were talking about in the beginning, like a little effortless, and I use that word carefully because there’s work involved, but it doesn’t have to feel like, to your point, like a crash and burn, grind and burn.

You can do this in a very practical, systematic way that also feels amazing.

Liz: And you’re allowed to change your mind. I would say about copy, your copy is a living document, but to your point, your business is a living business. You’re allowed to change it if it’s not working. What’s the worst that could happen? You change it again. I did this. I was terrified, but then I was like “Oh, my God, I can change it if I want to.” I had a cheaper website package. I retired it, and now I only sell concept to creation because that’s what my people truly need. There’s no reason to offer less.

Jessica: Yes, and I mentioned this very much to my clients, which is this idea of really dialing in for yourself why your offer is the best possible thing for your client. Why is that offer the most important thing? Because a lot of people have a lot of different offers, and when it comes down to it, when they really ask the question, there’s one clear winner, in my opinion, that’s where you want to be spending your time and really doubling down on the belief that that’s what they need and that your clients will see that they need it as well.

Liz: Otherwise you’ll get decision fatigue. It’s why menus on websites should always be on a diet. You’ve got to have small menus, man. That’s what it is.

Jessica: Yeah, and streamline and clear as possible is the other piece. I think even the name “concept to creation,” people get it from a marketing perspective. It’s very clear. So, I think that really matters as well. So, your ideal client. Tell us about your ideal client. Who’s that person you love working with that is a perfect fit for Liz Theresa?

Liz: I would say it’s two people. One person is: they have a business but they’re hiding behind what they’ve created and they haven’t stepped into the forefront of the business because either they don’t know what the forefront is supposed to look like or they have a website and they have website shame, so they hide behind the bad website and then they’re like “Oh, yeah, it’s a bad website,” kind of like if you wear your underwear on the outside of your pants as if that was fine, but no, my God, what are you doing? and then they kind of come here and then I save them, basically, and I’m like “oh, let me help you. You’re going to be okay.”

I love those people because I’m very much about rising and being the star of your business. It’s the people that are hiding that are the people that don’t know what their business is supposed to look like, and then it’s also work the people that they have a website, they know it’s terrible, and they’ve never spent time on the copy specifically trying to use language to amplify and connect to their client. To amplify their message and connect to their people.

So, I’m working with somebody now who has a, I would say to protect their identity and medical office, will just say it’s medical. You go there, and it’s like “I have a white coat and a clipboard. Welcome to my medical office. Are you in need of medical services in this zip code?” It’s like robot people wrote it, and then it’s like “well, I’m not going to go there. I’m going to go to the website that’s like ‘you want to call the doctor? We’re doctors,” who talks like people. People like people that talk like people.

Jessica: I think this is such an important point that you make, Liz, and that is putting together an amazing website or putting together amazing copy or putting together an amazing offer, or fill in the blank, it’s as much about you as the business owner as it is about your potential clients or your existing clients, because when you show up with a website you love or an offer that you’re in a tizzy about, or clients you love to work with, it’s about your identity. It’s about who you believe you are, and in that moment, your ability to show up as who you want to be and sell your offer or be visible about your business or go and have a huge impact on others. By the way, this is how people change the world. It clicks in for you in that moment, so I know we talked so much about offers being magnetic for other people and websites being magnetic for your clients, but in the middle of that is your most important asset, and that’s you.

When you work with someone like you and then you’re able to see yourself in your website and your business in a way you never have before or show up as that person you really want to be, just like you did when you put on your offer “this is going to be my number one selling offer,” you locked into that identity, magic happens, and when you combine that with all the practical stuff that you need to do for your website or whatever, it’s 100% unstoppable. That is where the rubber really hits the road, in my opinion.

Liz: I can’t help but agree with everything you just said. I just love the way that you just described that because it’s true. I think that we often don’t realize what’s special about us, so it becomes hard to communicate it, and one of my favorite ways to describe branding is that it’s the act of taking everything you love and want to magnify about yourself, especially personal branding, and just magnifying the heck out of it. Liz Theresa is everything I love about Liz, amplified. It’s funny and it’s smart. It’s great and that’s what I like.

Jessica: Yeah and it’s so good. It draws you right into there. Whenever you go to LizTheresa.com, the colors and the imagery and all of it it just pulls you right into that total star energy. That’s what I feel when I go to your site. We just want to be part of it. To that end, where can people find you on the interwebs? I know they’re going to want to go out there and connect with you.

Liz: Oh, you guys, Liz On Biz is my podcast. It’s streaming wherever you podcast. Also, LizTheresa.com. I’m at Liz Theresa everywhere on social media, and if you want my free copy class, that’s freecopyvideo.com, and I also have a CHEAT SHEET on my website that if you feel invisible, it helps you become more visible. So, I got you. Just say hi anytime.

Jessica: I love it and we’re going to drop all of that stuff in the show notes for everyone. Go out, find Liz Theresa on the interwebs. Liz, thank you so much for being with us today. This was so fun and a true honor. Thanks for sharing your journey and your wisdom.

Wow. What an episode. Wasn’t that incredible to listen to Liz’s journey and to hear about how she evolved from where she started in her business and her niche, and her offer, to really getting clear on where she wanted to go, taking that offer to the next level, and also just helping others, her clients and others, really dial in their branding and their web design in a way that really helped create the impact in their business that they wanted to.

One of the things that I find so fascinating about talking to Liz and other business owners is their journey, is to really listen and hear how they thought through their business and how their business and their offers and their identity has evolved overtime. It’s all a process. It’s all a journey, but how we do that when we step into really owning where we want to go and looking at our business through both that practical lens of how do we put things together in the way that works best, feels the best, and gets the results for our clients and for us that we’re looking for, as well as that intangible energy that is so important when you’re growing a business and being in a community and a container that helps to support you as you grow and along with you as you’re growing.

If you listened to this episode and you can relate to Liz or you can relate to anything that we have been talking about related to offers and your business and growing, and you are ready to take it to the next level, I invite you to apply to be part of the 10K accelerator. We just opened our doors and we could not be more excited for what we have created, what we have optimized, and the results that we are seeing for the amazing ambitious women that come into this program. It is six months of pure momentum, fire, and community. We are helping people dial into their offers, set a strong foundation for their business, ditch all that mind drama, and learn how to really create a sustainable business that thrives and creates this consistent money in a way that feels incredible.

So, if you’re looking for that moment to take your business to the next level, I want to tell you, here it is. Head on over to the show notes and click on the link for the 10K accelerator, and apply now. It’s a quick form. You fill it out and if it’s a good fit for you, we invite you on to a consult call and we talk to you about how your life is going to look in the next six months when you have a thriving business that consistently makes money in the way that you what. Can’t wait to see you there, and until next week, everyone, have a beautiful week.