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What you’ll learn in this episode:
In today’s episode of the It’s Your Offer podcast, I sit down with Community Strategist Jordan Godbey. We dig into what’s actually working now for paid communities, and why “less but sharper” beats doing all the things. Jordan shares how niching down transformed his business, the two winning community models he sees across top creators, and how to design an experience that scales results without swallowing your time.
What you’ll learn in this episode:
- The pivotal mindset shift that helped Jordan go from “doing everything” to being the go-to—and why that changed his deal flow overnight.
- The two community models that consistently win (and how to know which one fits your business).
- How to set expectations so your community doesn’t become “the You Show”—while increasing member value.
- A simple way to architect your community for outcomes first, features second.
- The focus habits (think: just-in-time learning, tighter boundaries, and living “in the gain”) that compound growth fast.
💬 Loved this episode? Let’s keep the conversation going—DM me on Instagram (@jessicadioguardimiller) and tell me your biggest takeaway!
Mentioned in this episode:
Work/Connect with me:
Meet Jordan Godbey
Jordan is a world-class community builder who helps deliver transformation at scale for thought leaders, coaches and experts. His sweet spot combines community and education driving higher success rates, more engagement, longer retention, and higher lifetime value. He’s built communities for top entrepreneurs like Ali Abdaal, Justin Welsh, Dave Gerhardt and 50+ others.
Jessica Miller (00:01.859)
Hey Jordan, welcome to the It’s Your Offer podcast. We’re so happy to have you here.
Jordan Godbey (00:06.328)
Thank you so much. I’m excited to be here.
Jessica Miller (00:08.468)
Yeah, we’ve been having so many good conversations lately and I just I cannot wait to talk about all the things on this podcast with you today. I think it’s going to be so transformational for everybody. To kick people off, please share a little bit about your journey. You have such a cool background and what you’ve been doing in the last couple of years. Can you tell us a little bit about that?
Jordan Godbey (00:28.108)
Yeah. So, I came up in the entrepreneurial world of, or I ran a marketing agency for a while. And then I really swung back and forth between working for myself and working for other people when my entrepreneurial ventures did not work out. And so about five years ago, I had just completed a stint of working for other people and working in the online courses space in a very niche area of MRI.
Jessica Miller (00:43.458)
Mm.
Jordan Godbey (00:55.426)
training, like radiology, that kind of thing in the medical field, which I did not have a personal background in, but it was incredible experience because I was the head of growth, head of product, head of marketing. being in that online space, working with thought leaders and experts was really, really powerful and taking their expertise and figuring out what is the business model here, the monetizable path, how do we build and scale something in this space. And so that was a great experience. And then
Jessica Miller (00:58.851)
Yeah.
Jordan Godbey (01:25.538)
I switched jobs to a better culture fit that was a small startup that did not work out financially. They ran out of money and was like, sorry, you got to go. And so that created a, a burn the boats crisis for me that led to me moving to Mexico where I live now and starting a new business. And it’s the business that I run today, which is growth community. And we helped to scale the world’s top paid communities.
Jessica Miller (01:35.533)
Hmm.
Jordan Godbey (01:52.943)
And I couldn’t be more grateful for this path and this opportunity that opened up through adversity and through challenge. And that’s what I’ve been doing.
Jessica Miller (02:03.925)
that’s a that is an amazing story. Yeah, isn’t it fascinating how these things just push you down a path you didn’t know you were going to go on and I think you and I have talked about our love of Mexican food and there was like this part of me that’s like, so jealous. Just come out and eat all the mole.
Jordan Godbey (02:18.67)
Yeah. I call moving to Mexico has been one of the biggest level ups in my life ever for so many reasons. Like we all know the weather and the food and the culture and the people. It’s, really been absolutely amazing. And it’s given me the opportunity to take some of the, the pressure off the financial pressure, the cost of living to be able to start a new business that I didn’t know.
If it’s going to work or not. mean, nobody knows when you start a new business or how long it’s going to take to work. And that was really the reason that we moved to Mexico. My wife was like, hey, you know, you, you’ve just got let go from this job. We always said that maybe one day we would move to Mexico. I think that day has arrived. Let’s go. And you need to start a new business because you are not as good, personally working for other people as you are working for yourself. There’s just this thing, you know, you can do it, but eventually it just wears on you. And I’m like, yeah, you’re totally right. And staying.
Jessica Miller (03:02.969)
Mmm.
Jordan Godbey (03:17.098)
in Cincinnati, the States, starting a new business was just not realistic. We just had our first child at the time. We had a big mortgage. We had all these expenses and not a huge runway. So, two weeks later, we had sold everything and moved to Mexico. And it has just been such a blessing to give me the space and the time to be able to find my path and to develop this business. And it’s bloomed into an amazing career and amazing path.
Jessica Miller (03:24.281)
Hmm.
Jessica Miller (03:46.495)
Yeah, there’s nothing like that peace of mind and feeling like you have that expansive space to be creative and you’re not under the gun like that. You know, it’s so important.
Jordan Godbey (03:54.432)
Right. Yeah. You can’t, you can’t figure out a new business in 30 days, right? Like there’s just, there’s so many things in the early days where you’re just trying to find the target and just find alignment and find the offer and find the, audience and just really dial everything in. so many questions and there’s just a lot of experimentation that you need to do as well. So, it really took me probably the first six months to get it, kind of dialed in. And there was a lot of internal mental things I needed to do as well around niching down and choosing what I was.
Jessica Miller (03:58.03)
No.
Jordan Godbey (04:23.68)
willing to do and not willing to do. And that was one of the first hardest decisions was cutting off a lot of opportunities with skills that I have, but I no longer wanted to pursue continuing going down that path. Things like the digital marketing agency stuff. I was like, no, I’m going to go all in on this one thing, this super niche thing, which was circle and building communities and building paid communities. And that cut off 99 % of all of my opportunities at the time.
Jessica Miller (04:44.214)
and
Jordan Godbey (04:52.428)
because this was the early days of communities in circle. But I knew if I just repeated the same way I’d always been doing things, I was going to get the same results. And those results were very up and down and very mediocre. I knew that I had so much more potential and greatness. And I knew that the only way to be able to realize that was going to be with a different model, with a different way, with a different offer. And so, I went all in.
Jessica Miller (05:04.601)
you
Jessica Miller (05:17.945)
Mmm.
Jordan Godbey (05:20.154)
on the community stuff and I was able to just focus deeply. And it was scary for probably the first six weeks or so. And then I started getting traction. And then I was like, this is the best thing I’ve ever done. Because now people know what I do. They refer me to other people that need what I do. And I just really started to…
Jessica Miller (05:29.976)
Yep.
Jessica Miller (05:33.655)
Yeah. Yep.
Jordan Godbey (05:41.516)
get positioned in that space as the guy, the circle guy, the community. And so, it’s like, this just makes everything so much easier. should have, I should have niched down years ago. lesson learned.
Jessica Miller (05:48.602)
Mm, years ago. Yeah. Do you tell us a little bit more about that pivot? Do you feel like it was mostly intuition or was there, you were selling something and the data was pushing you in some direction? Like what was going on there?
Jordan Godbey (06:05.816)
Great question. I think it was intuition. think it was knowing that I was very fragmented. I was doing a lot of different types of services and offers and things for lots of different people. I was really just in survival mode. You know, we just uprooted our whole life. I just needed to start making money. So, I was solving any problem for anybody. And then I just asked myself, are you just going to keep doing this forever, right? Are you just going to stay on this hamster wheel and just keep solving a new, different, somewhat
low value, low level problem just for some quick cash, right? Every 30 days. And that was not a long-term scalable compounding strategy that was going to build a real business. And it just felt very watered down. And I wanted to do something significant and meaningful. And so, I decided to go all in because I saw that online courses were, I think already had their peak and were on the decline in terms of
the interest and the prices that people could charge. People have realized that, yes, we need help to make big changes in our lives, big, big transformations in our lives, but just reading the book by yourself or just watching the course videos by yourself is not the most effective way to do it. Most of us haven’t finished most of the courses that we’ve signed up for or haven’t even started some of the courses we’ve signed up for because
Jessica Miller (07:29.219)
guilty of that.
Jordan Godbey (07:31.176)
Right, we all are right and it’s the problem is the isolation and is the disconnection. It is really hard to do hard things by yourself. And so, I can see I could see back then that online communities, the rise of these niche communities that were tailored towards helping you overcome challenges and achieve these big transformations were absolutely going to be the future. So, I could see this trend and I decided I wanted to be a part of that.
Jessica Miller (07:59.578)
And Circle, how did that come into the picture for you?
Jordan Godbey (08:04.568)
So, I was very fortunate, I would say right place at the right time. In that previous role that I was talking about doing the MRI online courses school, I ended up meeting a guy that we worked with for a couple of years and he ended up starting Circle. So, he became one of the co-founders of Circle. And so, he was one day, was like, hey man, sorry, we’re not gonna be able to work together anymore. I’m starting this new company.
Jessica Miller (08:13.849)
Mm-hmm.
Jessica Miller (08:24.385)
Mmm.
Jordan Godbey (08:32.724)
And lots of people do that, right? And no one knows if it’s actually going to take off or work. And it really, really worked. And I just watched it, you know, every, every three months kind of checking in, how’s it going? Like, yeah, it’s, going better. And then keep watching it, keep watching it. We’re hiring, we’re raising money, we’re growing. And eventually I’m like, okay, looks like it’s really taking off and not going to slow down or not going to stop. Maybe I should consider hitching my, my cart to this rocket and filling a need and gap that they’re not.
Jessica Miller (08:32.835)
Interesting. Yeah.
Jessica Miller (08:49.369)
Mm-hmm.
Jordan Godbey (09:01.89)
fulfilling, which is the strategy side and the services side and the consulting side and really working deeply with clients to help them be successful from a business model perspective and from an offer perspective and marketing, because circles just focused on making the best software in the world. And that’s absolutely necessary for having a world-class product, but it doesn’t solve all the problems. It doesn’t solve what business are you in and who are you targeting?
Jessica Miller (09:20.312)
Yeah.
Jessica Miller (09:24.995)
Sure.
Jessica Miller (09:29.038)
Yep.
Jordan Godbey (09:30.346)
And how are you delivering the value? And so that’s really the space that I found that I could fulfill and develop deep, deep expertise in. so we’ve now launched over a hundred paid communities on Circle and have really built more communities than anyone else on the planet, which is really, really crazy to think about.
Jessica Miller (09:49.37)
That’s so good. That’s so good. I love this overlap of, you know, it’s so symbiotic and this overlap of needs within one, you know, one avatar. So, like they’re problem aware, they’ve got the thing. Now we’ve got to make that thing work for them. And something that’s come up quite often recently as it relates to, you know, offers and growth is this idea that, which I literally is the foundation of the things that I talk about.
which is nuance matters. You need a tool that is made for your business that you’re gonna use in a certain way that is going to create the results that you want. And you need somebody to help you see how all those pieces fit together. Because I think a lot of times, we get into this like shiny object silver bullet syndrome, where we’re just going to buy the thing and think that’s gonna be the answer. And it is part of the answer. But the other part is how all of those pieces fit together.
And I think the expertise of having worked across so many different businesses and being able to isolate for this client that’s coming in, you’re going to build their best community for their best outcome in the way that’s going to best serve the people that they work with. And that nuance is really everything, in my opinion. Have you been seeing that?
Jordan Godbey (11:09.194)
Absolutely. People sometimes spend a lot of time and energy on the software selection phase of comparing all the tools and all the apps, right? And then they finally pick the one and they’re like, okay, we’re going to be on circle, right? And it’s like, now what? It’s like they don’t even have the clarity of how they can build out their vision. And so that’s something that
Jessica Miller (11:18.947)
Yes.
Make a decision.
Jordan Godbey (11:36.248)
they get to take advantage of by working with us is that we have seen so many different ways of doing things. And so, we’re bringing so many ideas that they’ve never even considered before. And we can just copy paste certain things and then customize them into their environment. And they’re like, wow, that makes my offer so much more valuable. And I never would have thought of doing that because they don’t have that breadth of experience of seeing across so many different industries and price points and niches and offers like we do.
Jessica Miller (11:46.681)
Mmm.
Jessica Miller (12:05.517)
Yeah, I love that. Do you find that what you’re implementing for people works best with certain types of businesses or where do you feel like you’re having the biggest impact with your solution?
Jordan Godbey (12:21.122)
Yeah. So, I really see that there’s two main value drivers with a community driven business model. One is the connection side. So, it’s bringing people together who are potentially disconnected in their day to day lives, fragmented. don’t easily find other people just like them. And so, bringing those people together and connecting them is extremely powerful. And you’re really just acting as a facilitator or a magnet. You’re creating a space in a container that
did not exist before. And so that alone creates a lot of value. Usually, you need to have a larger audience to do that kind of thing. And so that can be a challenge with people, especially people with smaller audiences. I think the other type of model that works really, really well is the curriculum side or the training side. So, it’s creating a transformational program, not an informational one, not some big, huge course of everything I’ve ever learned about whatever.
Jessica Miller (13:12.729)
you
Yes.
Jordan Godbey (13:16.59)
but it’s actually guiding people on a journey. And the cool thing is to be a guide on a journey, you don’t really need to have anything ready to go when you get started. Like sure, you want to have an idea, you want to have a plan, you want to have a direction, you want to say, this is where I’m going. If you guys want to come with me, then that’s where we’re going to end up. But it’s not like you have to go spend a year of like writing the whole book and making all the videos and making all the slides and all the things. It’s really saying,
Jessica Miller (13:19.545)
Mm.
Jessica Miller (13:26.403)
Thank you.
Jordan Godbey (13:41.92)
I’m going to work with you on an active ongoing day to day type basis to help you achieve this, this goal and this outcome. And every time you hit a hurdle and a challenge and a problem, this is where you go to get that support and get that help and that accountability. And so those are very, very powerful offers. They really blend between coaching and consulting and, and, you know, groups and masterminds and all of those different things. And you can charge a lot higher ticket for those. So, for people who have.
Jessica Miller (13:57.081)
Mm-hmm.
Jordan Godbey (14:11.918)
deep, deep expertise, but maybe they don’t have a huge online presence and tons and tons of followers. can create a $5,000 or $10,000 program and get five or 10 people in there. And you’ve got a nice, you know, little business and you can keep growing that and compounding that over time without needing to be some big influencer that’s just constantly making content all the time. Cause a lot of us just don’t want to do that. Or we don’t, it doesn’t feel natural to us. So, I really like that.
Jessica Miller (14:35.821)
Right.
Jordan Godbey (14:39.17)
there’s these two major paths that work for both types of creator or expert out there.
Jessica Miller (14:45.689)
Yeah, and I love this idea that although the foundation and the platform is the same, I would guess that the experience and the way it’s constructed on the back end for creating results with 10 people or 15 people, like the design of that is different than someone who has 200 people in there.
Jordan Godbey (15:10.796)
Yep. Yeah, absolutely. And so that’s really where my work comes in around the strategy of starting with the goal and with the end in mind of what, type of offer are we creating? What are these outcomes? And then that leads to how we need to build and structure the community, which is what we call the community architecture. And so, we’re creating the, the framework, the sort of the, the lattice work of that is the container that people are going to interact in. so
we would design those things very differently for those types of different outcomes.
Jessica Miller (15:42.138)
Yeah, that’s really interesting. As someone who, I love community. I’m gonna be very transparent here. I love community. My fear always with bringing people together is managing them. It’s like, okay, I could bring together 200 people in this space and now I need to manage them all. I need to keep the community going. I start to get into that place with my brain, like, oh my gosh, I need to create all this content and I need to, now this is gonna be more work for me.
And I’m curious if people come to you with this idea and how you see the work that you’re doing actually like filling that gap and helping them see through that. Because I think it’s an, to your point, it is a hugely important part of the result and impact people wanna have. But if you don’t do it right, and I will say I’ve probably done it wrong.
You know, it becomes this like life of its own it kind of takes over your life and that’s one thing that I feel like has been a real hurdle like it’s stopping me before I even get There because I’m like I have this limiting belief that I won’t be able to handle it in the right way
Jordan Godbey (16:52.246)
Yeah, you are not alone. That is a super, super common fear that people have. And it’s funny because the two fears that most people have is that this thing is going to be so successful and I’m going to have so many people in there and they’re all going to be talking all the time that it’s going to be overwhelming and all consuming, right? I’m going to just be like a slave to this thing 24 hours a day. And everyone’s going to expect me to reply to everything within minutes. And if not, they’re like, hey, where are you? I paid for this thing. You know, what’s going on?
Jessica Miller (16:54.969)
Okay.
Jessica Miller (17:11.211)
Mm-hmm. Mm-hmm.
Right.
Right. Yes. Yeah.
Jordan Godbey (17:21.43)
Right? So, there’s that. And then they’re also concerned. Sometimes the exact same person is concerned, but maybe nobody signs up or people sign up and then nobody posts, nobody engages. There’s no activity. It’s completely dead. It’s ghost town. And I’m like, that’s so funny that you have both concerns at the exact same time. Like which, which one is it?
Jessica Miller (17:29.848)
Right.
It’s. Right.
Jessica Miller (17:40.249)
Today it’s this one.
Jordan Godbey (17:42.22)
And I’ve even brought that up to someone who shared both of those concerns, but they were a little bit more spread out in one conversation. like, do you realize you have both ends of the spectrum as your biggest fear? And the reality is, it is almost never true on either side. It’s never as extreme as you think it will be. And I think there’s something, there’s so many interesting psychological issues or things that come out.
by being an entrepreneur, because it really, I think, taps into some of our deepest fears and desires and issues around self-worth and who am I to charge this much or to say that I can help someone do a thing, especially if we haven’t done it before, because sometimes maybe we’re actually really good at helping others achieve a thing, but we haven’t even achieved it ourselves, because we just have different roles, right? Like maybe you can see blind spots in people that they can’t see.
Jessica Miller (18:27.351)
Mm-hmm.
Jessica Miller (18:33.806)
Mm-hmm.
Jessica Miller (18:39.449)
Mm-hmm.
Jordan Godbey (18:39.722)
and that’s your gift. Doesn’t mean that you want to build that type of business that they’re building, but you can be a huge value add and driver to helping them achieve their goals in a much more accelerated way. So, there’s a lot of things around, you know, imposter syndrome that people talk about. And so, I think with the community side of things, it’s absolutely the same. Like you’re going to tap into all, you’re going to, you’re going to hit all of those issues inside of yourself. And one thing
Jessica Miller (18:50.573)
Mm-hmm.
Jordan Godbey (19:07.49)
You know, I think one of those examples is that we believe that everyone is there just because of us. And we’re the only one that can give value and the only one that can answer all the questions. And if we’re not there every single day posting and pulling it out of them, then we’re failing and they’re going to say, this was a scam and I want my money back. This sucks. And that just has never happened. I mean, I’ve seen, I’ve heard the fear a million times, but I’ve never seen it really happen in reality. And I think it’s one of these things where when you haven’t done it before, all you have are.
Jessica Miller (19:14.585)
Mm.
Jessica Miller (19:24.003)
Mm-hmm.
Mm-hmm. Mm-hmm.
Jordan Godbey (19:38.136)
the fears in your mind of the what ifs, what could happen. And so, you have to get over that hurdle for yourself. And that’s the only way I think you will really calm those fears is by seeing the proof of the reality of nobody asked for their money back. Nobody’s complaining that I didn’t answer their question fast enough. And one of the other things that I coach my clients on is to set the expectations when people join this community that this is not just the Jess show.
Jessica Miller (20:08.141)
show. Yeah.
Jordan Godbey (20:08.352)
of like, you’re just here to talk to me and ask me questions. Cause that’s basically one-on-one consulting or coaching, right? It’s like, this is a community. All of you guys are smart and have different experience and different skills and know things that I don’t know. You need to connect and talk to each other. This is not just about me. I don’t want to be the guru or the sage on the stage that you’re all sitting in front of me to hear my, my brilliance and my wisdom. And every time that I, I think that’s what we default to for some reason.
Jessica Miller (20:14.441)
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
Jessica Miller (20:24.899)
Mm-hmm.
Jessica Miller (20:29.091)
Hmm.
Jessica Miller (20:32.462)
Mm-hmm.
Jessica Miller (20:37.43)
Mm-hmm.
Jordan Godbey (20:37.81)
because we’re the one selling, we’re the one charging, so then we have to just give and create all the value. have to know all the answers. so, I fall into that as well. And when I remind myself, like, no, no, no, no, all of these people here are talented and intelligent. when they ask me a question, I go, that’s a great question. Jess, what do you think about what Dustin just said? What do you think he should do? And then you give a
Jessica Miller (20:40.355)
Yes.
Mm-hmm.
Jordan Godbey (21:04.962)
way better. Like in my head, I’m like, wow, that’s way better than what I was gonna say. so that’s it’s kind of this whole like new way of thinking and operating and creating value and just making it not all about you.
Jessica Miller (21:08.217)
You’re right.
Jessica Miller (21:18.263)
Yeah, that you know, it’s really funny that you said that because I just had this conversation with somebody this morning about like limiting beliefs around this. And I think that and it still is if I’m being transparent, there’s this part of my brain that really believes that results will be stronger. It will be better if I am in it. Like, you know what I mean? If I am in the thing. And it took me a long time to break that pattern of
giving my time away and the solution needing to be like me being on a call with you all the time or me delivering the answer. It really took a long time for me to set this boundary of this is what I want to do and I reverse engineered my business in this way and I’m going to create that and I’m going to stay out of over effort and getting in there all the time because there’s this idea that like, yeah, I’m doing that but it would be better if I was like in there. And so, we were just talking about that.
you know, this morning and how that’s affecting things in general, how we show up in our work in that way. And I think it also touches on this idea that I know you and I have talked about a little bit, which is this many people want to evolve in the way they’re delivering things and their impact. So, they’re going from this one-on-one, like I am the talent and I’m giving you the information. You’re hiring me just for my brain in every capacity to I’m scaling this thing. I’m making it.
impactful for more people. And it requires a different way of doing business. It’s an identity shift, the offer changes. And so, to your point, you know, I’d love to hear it’s not just you being one on one Jess Miller and putting you now in front of 10 people instead of one person. It’s a different interaction. And I’m curious from a
from the perspective of the work that you do, like what are some of those cool things that you feel like you’ve infused into the communities or you’ve seen some of your clients infuse that have made that experience like so much cooler and richer and impactful that’s different than people are just going in there and talking like one-on-one with people. Like I’ve seen some really cool things happen in spaces that you and I have been in that I think, I would never have thought to like,
Jordan Godbey (23:36.194)
Mm-hmm.
Jessica Miller (23:43.149)
build this thing like that and leverage the software and leverage the interaction in that way. But people are doing it now and it’s really cool. I’m curious what you’ve seen around that.
Jordan Godbey (23:52.46)
Well, I think it’s a really great question and point around the identity and the role that you play and what is your value and wanting to be in it and involved in all of it. And I actually, I was just in Denver last week meeting with one of our top clients and towards the end of the two days that we were working together, because it was all about the one-on-one work and the done for you and the services and the strategies. were going really, really deep and towards the end, you he was telling me, he’s like, man, I just.
Jessica Miller (24:02.7)
Mm-hmm.
Jordan Godbey (24:21.462)
He’s like, I’m number one in my space and I just don’t know a whole lot of other people like me that are running a similar business that I am at the level that I am growing a team, doing, you know, the type of content and the quality and all these types of things. And I was like, huh, actually I know several other people like you and they’re actually my clients. I was like,
You know, I’ve been thinking about this idea of what if I brought all of you guys together and connected you all and had this internal mastermind just within my clients? Would that be interesting to you and valuable because the things you’re saying, they’re also saying, and you guys could swap notes because they are in a different business and industry than I am. Right. and he said, you know what? No offense, but that would actually
Jessica Miller (24:54.477)
Mm-hmm.
Jordan Godbey (25:11.862)
maybe be more valuable to me to be in that group and connected to those other people than the work that you’re doing. So, it’s exactly what you said. Like I’m involved in this thing, but he’s like, the thing that you’re not really involved in, like just put this group together and let us all talk. That’s more valuable to me than the thing that you do. And I’m like, cool, no offense taken. That’s actually, but it’s really cool because
Jessica Miller (25:16.505)
like you’re welcome.
Jessica Miller (25:31.523)
Okay.
Yeah.
Jordan Godbey (25:35.07)
I am the only one that can create that group because I am the only one that has all of those people already as my clients because of who I am and the work that I do. And those are different things. They are related, but they are different. And so, I’m looking at how do I create value based on who I am. And so that goes into things like relationships and the people that I know and the access that I have to certain people.
Jessica Miller (25:45.145)
you
Jordan Godbey (26:00.058)
and the perspective that I have. Like I’m trying to be more and more clear and outspoken about things like I don’t like paid, I don’t like free communities and I don’t promote free communities and I don’t believe in them as the best strategy. And so, you know, people come to me who believe what I believe or who resonate with my perspective and my opinions. So that’s all about who I am. And so, I just felt that it was really awesome to be able to.
be able to be in a position to create that kind of group and that kind of value for my clients where I’m not the star of the show at all. I’m actually like taking a backseat.
Jessica Miller (26:33.665)
Yeah. And I would assume, and you tell me where I’m wrong, that when you work with people, you help them tap into that thing and use that understanding of who they are to then craft the experience within their communities and within the software, which is so powerful.
Jordan Godbey (26:51.264)
Yes, absolutely. Absolutely. Yeah, that’s one of the first things that we figure out is what are your goals, but not just like, want to make this much revenue. What are your personal life, everyday quality of life goals? Like, are you cool being here six hours a day and getting on video calls every day and doing that? Or are you looking to minimize your, your input or your time here as much as possible? Because some people are
Jessica Miller (27:00.195)
Mm.
Jordan Godbey (27:16.44)
you know, young single, they’re like, this is my one and only focus. I will grind this 12 hours a day. This is what I want to do. And other people are like, no, this is actually the third thing on my priority list, but it’s a big opportunity and I do want to do it, but it can’t take up, you know, XYZ resources, time, people, whatever. So, we need to fit that into my, my requirements, my constraints. And so that is going to greatly dictate the type of
community and the experience and the offer that we create for them.
Jessica Miller (27:47.67)
Yeah. And I’m also assuming, again, tell me where I’m wrong, that because you’ve worked with so many businesses and you’ve seen the best practices with this, you can now marry the customization to that person. Like there’s nuance there, but there’s also an armamentarium of for businesses like this that want this type of an outcome. This is the sort of the, I use template, but this is the template for that. So, I can quickly implement that for you.
Jordan Godbey (28:13.335)
Mm-hmm.
Jessica Miller (28:17.345)
while also making it custom to you as an individual in this business. So, the speed is there, which for me and many of my clients, is a huge, that is one of the most important pieces, even more than the money.
Jordan Godbey (28:21.536)
Yes. Yes.
Jordan Godbey (28:29.196)
Yes, I would say they’re coming to us for speed and for avoiding all of the pitfalls and learning curves that you go through by figuring it out yourself for the first time, which is the hardest, slowest, most painful way of doing anything. Right. And so, it’s like, I’m going to avoid all of the,
Jessica Miller (28:39.513)
Mm-hmm.
Jessica Miller (28:43.053)
Yeah.
Jordan Godbey (28:48.364)
the bad ideas that sound like good ideas, but we’re not even gonna do all those things, because they fail 99 % of the time, just trust me. And they’re like, okay, I trust you. And so, we avoid all of those things, and we go way faster because we use proven models. you know, I feel that we are a collector of models, like this type of business, this model works really, really good. And then like you said, now we need to personalize it to you.
Jessica Miller (28:51.929)
Yeah.
Jessica Miller (29:02.456)
Hmm.
Yeah.
Jessica Miller (29:10.969)
Mm-hmm. You’re speaking my language, Jordan. Everybody listening to this podcast now is like, did she pay him to say that? Yeah, it really, it’s so powerful to do that. And it makes it, you’re taking the best things for the best people and pulling it forward to create the best outcomes. I think that’s something, you we go out into the world and we talk to a lot of people and it’s like all of a sudden, it’s like a homing beam when someone says something that really resonates with you.
Jordan Godbey (29:16.375)
Hahaha
Jessica Miller (29:39.224)
And that was one thing about your model and me talking to you that really resonated was this idea that it’s very specific and its very forward optimization thinking, meaning taking all the best things and we’re creating the best next iteration. And if you’re not somebody who wants the best thing or cares about that, or you want to do all the things, you’re not the place for them to go. And I think it creates a bigger result
a more long-term result. And I think you also build an internal ecosystem of marketing with that because like-minded people now are, it’s so dialed in that they’re coming to you. And are you finding a lot of your clients that are coming, are coming through referrals or where are they coming from?
Jordan Godbey (30:28.534)
Yeah, referrals have been huge because I have gotten more and more clear, especially recently, that our sweet spot and what we can do better than anyone else are help the world’s top experts be even more successful. And so those people are in the same rooms, the same masterminds, the same green rooms speaking on stage, conference stages, hanging out before talking.
Jessica Miller (30:38.777)
Mm-hmm.
Jessica Miller (30:44.748)
Mmm.
Jordan Godbey (30:55.942)
And my name is getting passed around very thankfully. And so, I’ve also been changing my model to not, not incentivize or not optimize at all for volume of clients. So, I don’t want to, I don’t want a hundred or a thousand clients to come through my door per year. We’re actually going the opposite way. So, we’re trying to say, what if we only took on brought on two new clients next year? You know, what would have to be true?
Jessica Miller (31:03.213)
Hmm.
Jessica Miller (31:09.261)
Yep.
Jessica Miller (31:15.767)
Mm-hmm.
Jordan Godbey (31:24.056)
for us to deliver world-class results, grow our business, grow our top line. And so, we’re now aligning much more towards incentives and performance. So, we’re creating much deeper, deeper relationships. And so, I need to find fewer people and I’m looking for just the perfect fit people. And I’m finding that my top clients are in relationship with those other top great people who would be perfect fits.
And so, it’s becoming more and more organic and natural and consistent, I would say for us.
Jessica Miller (31:55.674)
Yeah, the power of a hell yes offer. This is so good, Jordan. And a really powerful, like, you know, dialed in growth model. How do you feel that as an entrepreneur, this has changed you like internally? So, I feel like this is that leap, this is next level leap for you. And as a result of having that dialed in and the clarity, like, what do you think that did for you and your business? and I, it’s like, also being transferred to your clients, like,
Jordan Godbey (31:58.412)
That’s right. That’s right.
Jordan Godbey (32:16.077)
Mm-hmm.
Jessica Miller (32:25.913)
What do think that next level you is?
Jordan Godbey (32:29.472)
Yeah, I’ve done a lot of work here with one of our mutual friends, Cassie Shea, who’s been an incredible coach for me and thought partner. And I love how we really started with identity work and figuring out who my future self is and how do I start acting as that person now. And so, one of the identities there has been
Jessica Miller (32:34.297)
Mm-hmm.
Jordan Godbey (32:55.712)
around being a $10 million CEO and what that looks like, what that feels like, what kind of decisions I would be making, what kind of investments at what level, right? What kind of groups would I be in? And so, I love that idea of getting clear on that journey and the path of, okay, this is where I want to be going. So then how do I just start doing the things that that person does today, right? Right now, those behaviors. And the more that I do them, the more I just become that person.
Jessica Miller (33:18.903)
Yeah.
Jordan Godbey (33:25.826)
very, very quickly. And so, I think a lot of it has come down to confidence, self-worth, and not through the just pumping myself up and telling myself in the mirror, like, you’re the best. But I think there is some really deep inner self-worth work that all of us have to do and that I have definitely done and figured out what were some of those major core wounds around feeling not smart enough.
Jessica Miller (33:27.203)
Yeah.
Jessica Miller (33:39.616)
Yeah.
Jordan Godbey (33:55.424)
not good enough, right? Not like all of those things and thinking back like, where did those come from? You know, like, not getting into the advanced track AP class in eighth grade or whatever it was, right? And you’re like, and you realize like, wow, that’s been stuck on me, this, this identity or this mask or this, this, tape that, know, you’re playing and then looking at all of the evidence. So, I’m a really big fan of, the gap in the game, which is an incredibly transformational framework.
Jessica Miller (33:57.397)
Mm-hmm. Yep.
Jessica Miller (34:04.939)
Right. Yes, I do.
Jessica Miller (34:21.176)
Yeah.
Jordan Godbey (34:25.356)
And so, the whole idea is most of us set big goals like, I want to get to $10 million. Well, maybe that takes you 10 years, right? So, from now until 10 years from now, you are failing. are constantly a failure because you have not hit the $10 million. And so, every day it’s like, you suck. You’re still not good enough. You’re still not there. You just, you’re living in the gap constantly. Whereas when you track wins that you have every single day,
Jessica Miller (34:44.341)
Yeah.
Jordan Godbey (34:53.646)
close this client, had this hard conversation, simplified the business, got more clear. Every single day I’m tracking wins, you are living in the gain, and then you can just see the mountain of evidence that you are winning, you are making progress. And I love the expression progress equals happiness. It’s actually not, I won’t be happy until I hit the $10 million, but.
I am happy because I am on the right path and I am moving closer to my goal. And so that’s something that you can control is your behaviors and actions every single day and making sure that you’re doing the right things. And so, I think I’ve just been in that mindset for so many years now that I have seen. mean, I have literally physical evidence of all of these cards, of all of my wins. And so, I mean, I can look at hundreds of little cards now of wins every single day. So
Jessica Miller (35:24.557)
Yeah.
Jessica Miller (35:41.645)
So good. Wow.
Jordan Godbey (35:49.42)
You start to believe how could I not be winning and be confident and be able to do the things I say and believe I can do.
Jessica Miller (35:56.524)
Yeah, I love that. You know, I think it’s such an important piece. You know, I harp on the data so much, especially as we talk about like iterating offers and growth and all of those things. And, you know, that prefrontal cortex of ours, like it can’t be fooled really on some level. So, I think when you start amassing this data, you know, even that knee jerk, you know, thought that’s there because the synopsis has been firing for so many years, like you’re never going to like just block it out. But when the data starts to amass where your logical brain, you know, it hears this thing like
boy Jordan, you never win. And then it’s like, wait a minute, there’s like, it sees like the 50, you know, pieces of data that negates that. It starts to form this new; you know, connection and it becomes easier and easier and easier through that routine to really form that. And behind those beliefs are your identity, right? Your identity is just made up of all the beliefs that you choose to believe every day, right? So, you know, it comes back to that.
Jordan Godbey (36:35.586)
Yes.
Jordan Godbey (36:42.807)
Mm-hmm.
Jordan Godbey (36:52.226)
Yes.
Jessica Miller (36:55.629)
you know, really like optimizing for the right thing and knowing what you want and creating the environment or the container or whatever it is to get you where you wanna go. And I think through the work that you’ve done both like personally, but in the business, I think the people who hear those messages and it resonates with them, they will be pulled in because I think the work that you’re doing, and I know in my world, the reason I focus so much on the offer or the scalpel approach to growth.
is because I believe in the power. It’s about potency. It’s not about volume. And I think that sets people free because it gives them expansion and freedom and for creatives that you’re working with. They’re craving that because they need that space to be able to think and expand and create things. our businesses are such an amazing vehicle for that. But when they own you, you lose all that freedom. And I think when you can
do and create spaces for people like you are, where it’s giving them the outcome and the KPI that they want, but it’s actually really shaping who they are in the world and the way that they do everything through this lens of quality and specificity and potency. It is a huge impact. And for me, underneath all the things, like that is my mission. And I think it’s yours too. You tell me if I’m wrong. And I think people really resonate with that.
and it just feels so good to be in that space of telling people you really can do less things and focus on the stuff you want and get all of the results that you’re actually craving. And it doesn’t have to be hard.
Jordan Godbey (38:41.026)
Hmm. You just said so many deep, powerful things. I love that so much. don’t know why people seem to be attracted to being somewhat generic or vague or kind of like solving lots and lots of different problems for lots of different people. Maybe it’s, I think it’s a scarcity thing of at least maybe in that early part of the journey, they just haven’t.
had the clarity, but what you said about the scalpel approach, that is so top of mind for me right now is I just keep niching down and niching down and niching down and niching down. And it’s scary every single time initially, like in the first few days and the first week or two, but then you get the data and the data is the response from the market or the clients or the people you’re talking to. And every single time I’ve done it, it’s always been positive because
Jessica Miller (39:22.957)
Totally.
Jordan Godbey (39:37.942)
Another synonym for niching down is adding more value to the right type of person. And so, as I’m like, hey person, what if I added way more value to your life? Because now I’m actually interested in going even deeper and solving these other problems that we weren’t previously helping you solve. Would that be interesting to you? They’re like, that’d be way better. I’m like, okay, great. It’s like, and so now that’s exactly what we do and focus on. And we’re letting go of some of this other stuff.
Jessica Miller (39:43.277)
Yes.
Jessica Miller (39:59.448)
Yeah.
Jessica Miller (40:05.433)
Mm-hmm.
Jordan Godbey (40:05.442)
That wasn’t perfectly for you, but it was for other similar different type people. So, we’re getting way more focused. I think about it as the, magnifying glass with the sun, right? Like the sun heats up the whole world. It’s all great. But if we want fire, if we want to burn something or melt something, we need that, that potency, that focus. And we haven’t cranked up the sun. We haven’t changed anything in the amount of energy or the amount of output, right? It’s, it’s really like what you were saying. It’s less, but better. It’s easier.
Jessica Miller (40:13.689)
Yes.
Jessica Miller (40:21.805)
That’s right. It’s focused.
Jordan Godbey (40:34.648)
but a stronger result, a more powerful force. And so, this really taps into things like unique ability. What is the thing that only you should be, or only you can do, and the thing that you should be spending most of your time doing, and then let go of that other stuff, either completely drop it or find someone else to pick that up and carry that so that you can just stay in your unique ability. And I love doing that.
Jessica Miller (40:37.089)
Mm-hmm.
Mm-hmm.
Jessica Miller (40:44.003)
Yep.
Jordan Godbey (41:02.996)
with my clients and with myself, just, is so expansive, like you said, and I feel like it is really related to this, this feeling of freedom because I forget this honestly, that unfortunately for a lot of people who are in jobs that they hate and it’s really just a survival thing, like those jobs are misery and it is, they feel, I would say the opposite of expansive, right? They’re,
Jessica Miller (41:12.589)
Hmm.
Jessica Miller (41:30.775)
Yeah.
Jordan Godbey (41:31.746)
very restrictive, they’re very, I don’t know, punitive. Like it’s a hard environment to be in. It doesn’t feel like you have all these different options, like these dead-end roads, right? And I feel so blessed and fortunate to be in this expansive space where I can choose my own adventure and choose my own direction and choose who I want to work with and who I want to best serve and how deeply I want to serve them.
Jessica Miller (41:35.639)
Mm-hmm.
Jordan Godbey (41:59.436)
and that it just keeps growing and getting better and better. it’s hard to put it all into words, honestly. It’s a very surreal kind of meta experience of finding your life’s path and your passion and who you are and who you were created to be, and then being able to turn that into a business.
Jessica Miller (42:18.925)
Yeah. And speaking of meta, I think it’s really interesting that you niched down into supporting people through growth and community in a specific software that actually is a platform for them to amplify and expand and touch more people. If they really, if they lean into that, it’s actually creating so much expansion for them because they’re helping more people. But they’re doing it in a very controlled, curated environment.
which makes it really powerful and easier to grow with. So yeah, that’s so cool. And so, the work that you’re doing with people, you mentioned it’s mostly one-on-one, but you might be putting a group together in the sense of bringing people together. Is there a place where you have found these types of people hang out a lot? It sounds like they’re mainly creators and they’re…
Jordan Godbey (42:53.729)
Absolutely.
Jessica Miller (43:17.399)
doing cool things and they’re thought leaders because they have big platforms in the sense that they’re world class. Where are these people usually hanging out?
Jordan Godbey (43:28.718)
Yeah, it’s a good question.
Jordan Godbey (43:32.802)
I think there are some industry events that they go to. I think there are some high-ticket masterminds. think there are private secret friend group, WhatsApp group chats, like these kinds of things. Watching content on YouTube, listening to podcasts, reading books, and sometimes can be…
Jessica Miller (43:44.121)
Yeah.
Jordan Godbey (43:59.31)
hard to find them. It’s one of those things where I feel like it really flips a lot of the traditional marketing, where it’s like, you’re not going to be putting out ads that these people are going to click on and get into your funnel. And it’s like, they’re going to find you kind of thing, right? Like your name is getting passed. Yes, exactly. Right. And so, it’s based on the results and the reputation. In fact, I just saw a post from Dan Martell.
Jessica Miller (44:01.722)
Hmm.
Jessica Miller (44:06.681)
Mm-hmm.
Jessica Miller (44:14.185)
Hmm, you’re drawing them to you. Yeah.
Jessica Miller (44:26.745)
Mm-hmm.
Jordan Godbey (44:27.278)
Well, where Dan just shared a text message from someone anonymously and said, this person said, hey, I’ve been on the fence about sending you this message, but I’ve seen that you’ve started to interact with this one group. And just to let you know, there’s some kind of nefarious shady stuff that’s been going on with them or whatever. Just wanted you to be cautious, be aware. And he responded back and said, you know, thanks, I’ll keep my distance now, you know? And the post was about.
Jessica Miller (44:51.32)
Mmm.
Jordan Godbey (44:53.504)
your reputation and the way you treat people and all of that is being shared in rooms that you don’t even know exist and that doors are being opened or closed without you even knowing it based on all of that. And so, it’s this whole like the public internet is the tip of the iceberg above the surface, the LinkedIn posts and the ads, but the secret internet, the secret world below is what’s happening on one-on-one.
Jessica Miller (45:05.026)
Yeah.
Jordan Godbey (45:20.814)
private conversations and in closed door masterminds that are not being recorded and published online. like, that’s where I think, yeah, some of the greatest, you know, success can be made or broken.
Jessica Miller (45:35.904)
Yeah, that’s so interesting. And I think that’s so true. And I think it speaks to this idea of being who you are and being in integrity and putting good things out into the world and not being afraid to show up and all those things. And I think when you have a business that you’re in alignment with and you’re doing things you really believe in, and also, you’re not burnt out, you know what mean? You need that space in you to be able to marinate and shine your light.
things are kind of off. I we all have bad days and maybe do things that we would do differently if we could go back. But I think when you’re in the zone and you’re vibing most of the time, people pick up on that and it actually speaks for itself and you don’t need to over-effort and you don’t need to do all the things. mean, marketing and being out there and having those things are really important. But leaning into that thing that’s working for you and going for it and believing in it, being a good person.
Yeah, it amplifies. I think it’s more important than ever now, too, because there’s so much noise and fabricated information about people and vanity and all the things. I think when people meet you or work with you, they know who you are for real. And that stuff becomes even more valuable now when it’s messy out there sometimes.
Jordan Godbey (46:55.052)
Yeah.
Jordan Godbey (46:59.776)
Yeah. And speaking of the focusing and the scalpel approach, I think it’s really important to listen to your intuition and to your interests, right? Like what are you super interested and passionate about? What are you reading and listening and watching on nights and weekends for free? And for me, it’s all of this stuff. Like honestly, I’m just obsessed with online entrepreneurship stuff, like the whole game, the whole model. I mean, I’ve got like the hormones stuff, like all of it, right? Like I want to…
Jessica Miller (47:14.393)
Mm-hmm.
Jessica Miller (47:20.089)
and
Jessica Miller (47:29.045)
yeah.
Jordan Godbey (47:29.418)
absorb all of it as much as possible. And then, you know, when I’m able to be this focused, like, I’m not focused on brick-and-mortar stuff, don’t know anything about it, couldn’t really help you, right? Like, that’s not my game, even though it’s all its similar, right? But I’m trying to be extremely focused, right? Or even e commerce in the same world online, but it’s like not what I’m doing. I’m doing mainly thought leadership expansion, right? Like, that’s who I’m looking to help are these experts, not selling
Jessica Miller (47:39.819)
Right. Sure.
Sure. Mm-hmm. Mm-hmm. Right.
but different, yeah.
Jessica Miller (47:55.043)
Mm-hmm.
Mm-hmm.
Jordan Godbey (47:58.936)
products, like physical products on e commerce sites. So, I think when people connect with you and they feel your energy and they feel your passion, they feel your excitement of how you go so much deeper in this area than they do. And they’re like, great, this would be a great collaborator because my clients go extremely deep on things like
Jessica Miller (48:12.952)
Yeah.
Jordan Godbey (48:18.626)
the dental world or the accounting world or the B2B marketing world, not in all of these nerdy model things that I’m always thinking about and doing all day every day. So, they realize that when our powers combine, creates an exponential result for them. And that’s something that you can’t really fake.
Jessica Miller (48:20.121)
Right.
Jessica Miller (48:34.851)
Mm-hmm.
Yes, that’s so true. I also find, and this is gonna sound really funny, I wonder if you have the same experience, but I think when you become so focused on like, this is my lane, these are the things that I care about, this is where I wanna go, when you’re taking in all of this information, because we’re just bombarded with it all day long, like I feel like 85 % of the time I’m like, no, no, no, no. I’m like opting out of all of these things. It becomes so easy to decide what I’m gonna spend my time on.
Jordan Godbey (49:02.071)
Yep.
Jessica Miller (49:05.977)
where I’m gonna go, who I’m gonna hang out with. And I think sometimes, I mean, it does take effort to be focused, as you know, but I feel like the actual effort part doesn’t come in the, need to focus on this thing that I know it’s important. The effort is actually in peeling away all the other stuff that actually isn’t my 20%, like isn’t the places that I wanna go. is more of this time is spent saying no.
Jordan Godbey (49:06.062)
Hmm.
Jordan Godbey (49:15.031)
Mm-hmm.
Jessica Miller (49:33.891)
to the things I know are not me, they’re not the direction I wanna go in, then the effort it takes to stay in my lane that I know is like spot on and it’s in alignment, that part’s easy. It’s the other stuff that I’m just saying no to all day long.
Jordan Godbey (49:45.581)
Mm-hmm.
Jordan Godbey (49:50.094)
100%. That is a great reminder. Yeah. And you reminded me of something else that I haven’t thought of or realized in a while in my early days, when I, when I first got started as an entrepreneur, like in college, right out of college, I was running an SEO agency, search engine optimization. And then my first client was like, can you also do Google ads? And I’m like, sure, I’ll figure out Google ads. And then they’re like, can you do email marketing? Of course. Right. And like, I just learned everything. And as a young 20s,
Jessica Miller (50:05.945)
Hmm.
Jessica Miller (50:11.767)
Yeah.
Jessica Miller (50:15.992)
Yeah.
Jordan Godbey (50:19.36)
early 20, like that’s probably the right approach. Optimize for learning and experiences and then figure out what do you actually want to do or where do your skills align in all of that? So, I don’t have any regrets there, but I was in information consumption mode 24 seven, but I was consuming stuff that I really didn’t have any business consuming like how to run world-class webinars. Well, I’ve never ran a webinar and none of my clients run webinars, but I better learn how to run a webinar, you know,
Jessica Miller (50:20.621)
Mm-hmm.
Mm-hmm.
Jessica Miller (50:29.859)
Totally.
Jordan Godbey (50:48.31)
just in case. And so, all of my learning back then was just in case learning. And I have completely flipped it to just in time. So, I just realized I’m not consuming anything these days. Like I’m only consuming the most immediate problem right in front of me that I need to solve in the next 48 hours. I’m going to read the book on that right now or I’m going to watch the video. I haven’t watched
Jessica Miller (50:49.603)
Yep
Jessica Miller (50:54.231)
Yeah.
Jessica Miller (50:57.912)
Yes.
Jordan Godbey (51:14.156)
like a long form YouTube video, even though I see them every single day, right? And they’re like, that looks interesting. And that looks interesting. it’s 25 minutes long. I don’t think I really have time to watch that. Or I watched like a minute and I’m like, there’s no way I’m going to watch this whole thing, right? Because I realize it’s back in that just in case category. And I don’t have room in my life for just in case anymore. I need to stay super, super focused. And so,
Jessica Miller (51:29.015)
Right?
Jessica Miller (51:33.656)
Yes.
Jordan Godbey (51:41.058)
But those things come into my life all the time. And what I’m realizing right now is it’s a lot of its people. So, someone will introduce me, hey, there’s this really cool person you should meet and they do like YouTube ads stuff. And I’m like, I’m so torn because I want to meet them and I want to learn from them and they seem really interesting and cool, but I’m not doing any YouTube ads right now. So should I really be spending time and diverting my focus and attention to go meet these people?
Jessica Miller (51:48.034)
Mm-hmm.
Jessica Miller (51:57.633)
Yeah.
Jordan Godbey (52:10.336)
I actually, yesterday I told my assistant, Shannon, I was like, I’m going on a 90-day hiatus from meeting people, no new people. And this is the first time ever that I’ve done this. You know, the policy is Jordan’s closed for meetings right now. Like I am being 100 % focused. And I told him the only exception is people that I want to meet with, right? Like to help solve a problem where I say, hey, we need to have a meeting with that person.
Jessica Miller (52:25.678)
Yeah.
Jessica Miller (52:32.257)
Yes.
Jessica Miller (52:37.602)
Yes.
Jordan Godbey (52:37.642)
Instead, it’s always been inbound. Hey, I’d love to meet you. I heard about you this and that. I’ve always. Yeah. And sometimes like, you know, my network sends me people. I’m like, Ooh, I don’t want to like let my network down because maybe there is something really important here. And what I found after probably a hundred or 200 of these conversations is like, most of them really don’t turn into anything. Like it’s nice to meet these nice, talented, cool people. But from a
Jessica Miller (52:41.977)
All right, intro this, intro that.
Jessica Miller (52:46.969)
Sure.
Jessica Miller (52:51.64)
Mm-hmm.
Jessica Miller (52:59.459)
Mm-hmm. Mm-hmm.
Jordan Godbey (53:05.282)
just outcome ROI standpoint, there’s not a whole lot there usually. So, I think I’m finally to the point where I can get over the fear of missing out on the next amazing person that’s gonna change my life. Because I’m like, well, the past 200 people haven’t changed my life. So, I think I can go on a 90 day pause here and not meet anyone else for a while.
Jessica Miller (53:10.765)
Mm-hmm.
Jessica Miller (53:17.409)
Yeah.
Mm.
Jessica Miller (53:25.493)
Yeah, you know, I’ve actually come across this same problem. And one of the ways that I decided to try to solve this was there are certain spaces that I just enjoy being in, you know, because maybe I like the person that’s running that group or whatever it is. And I started like corralling people to this like one location. So, I’m like, they’re like, I’d to meet over a coffee. I’m like, you know, I’m really busy, but I’m going to be at the blah, blah, blah, blah, blah on whatever date at time.
Are you going? should totally come. We can chat more there.” And I would like start corralling these people. And I did this virtually too. And it worked really well. It doesn’t work all the time because people don’t always show up to these places. But I just, thought I was being so clever. know what mean? Like, actually I don’t really have time for that, but I have time for this. And if I could just get everybody there, it would be awesome. You know, and I try to, I love what you said, because I try to be very intentional with my time. And then I also try to like, you know,
Jordan Godbey (53:57.506)
Yes.
Jordan Godbey (54:11.627)
Yes.
Jessica Miller (54:20.919)
several percentages of the time, like weave in the fun factor. Like it’s, you know, not directly related, but I want to be around these people. And if I can get more of these, you know, other people and be efficient with it, I feel like it’s okay. It’s okay. It’s passing the test. You know what I mean? Cause yeah, communities, community is important, right? And I think it’s a huge part of everything that we, do. So, my gosh, Jordan, this has been so amazing. I know people out there are like, where can I hang out with Jordan? He’s not going to take my one-on-one call-in trouble.
Jordan Godbey (54:31.404)
Yes, absolutely.
Jordan Godbey (54:38.86)
Yep.
Jordan Godbey (54:48.96)
Hahaha
Jessica Miller (54:50.073)
But where is he in the world? Where can people find you on the interwebs?
Jordan Godbey (54:52.63)
Yes.
Yes, I would say check out my website would be the first best stop, is growth community.co.co and I’m fairly active on LinkedIn. So, LinkedIn is probably the next best stop to check out what I’m up to on a on a as live as possible basis. And yeah, feel free to just reach out through any of those mediums. And maybe depending on when you’re listening, I might be open for calls again, but we can be internet friends in the meantime.
Jessica Miller (55:19.48)
Bye!
Jessica Miller (55:23.693)
Yeah, and I can vouch for, I love your LinkedIn content. You give a lot of great information out there. So, anyone who’s listening, definitely come hang out with us there, because that’s a great platform. Jordan, thanks so much for being on the show. This was awesome. I so appreciate it.
Jordan Godbey (55:38.146)
Thank you, this was so fun.
Jessica Miller (55:40.429)
And everyone, I will see you guys all next week. Have a great week.
