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What you’ll learn in this episode:
Ever feel like you’re following all the “rules” in your marketing… and still not getting the results you want? You’re not alone — and today’s guest, Danielle Bornowski, is here to show you exactly why that’s happening and what to do instead.
In this episode, Danielle, a relationship-first marketing strategist, joins me to share the simple but wildly effective strategies that help her clients stop spinning in circles and start seeing real results — without being slimy, salesy, or stuck in someone else’s formula.
You’ll also hear us geek out about permission-based marketing, how to create repeatable systems that make it easy to share your magic, and why you don’t need a million five-star reviews to turn up the volume on your business — just a few really good ones.
If you’ve been craving a simpler, more strategic way to market that actually feels good, this episode will light you up.
In this episode, you will learn to:
- The real reason your marketing might not be working (and why “doing all the things” isn’t the answer).
- Why relationship-building is your most valuable sales strategy — especially now.
- The truth about testimonials (and how you’re probably leaving money and momentum on the table).
- Danielle’s genius strategy for mining client conversations for marketing gold (and what I’m implementing in my business right now as a result of this conversation)!
💬 Loved this episode? Let’s keep the conversation going—DM me on Instagram (@jessicadioguardimiller) and tell me your biggest takeaway!
Mentioned in this episode:
Danielle Bornowski Main Website
Danielle Bornowski on Instagram
Danielle Bornowski on LinkedIn
Freebies: Asking for Reviews
Work/Connect with me:
Meet Danielle Bornowski
Danielle Bornowski is a marketing strategist who helps small businesses nail their message and create marketing plans that actually work. With over a decade of experience, she’s helped countless business owners move past generic marketing advice and build strategies that fit their unique business, audience, and personality. If you’re tired of second-guessing your messaging or struggling to explain what you do, Danielle is here to help you develop a marketing strategy that gets attention—and gets results.
Jessica Miller (00:01)
Hello, Danielle, welcome to the It’s Your Offer podcast. We’re so excited to have you here.
Danielle Bornowski (00:06)
Thanks for having me today. I am thrilled to be here with you today.
Jessica Miller (00:10)
This is gonna be so fun. For all of you, Danielle and I have been in each other’s worlds for quite a little time now, and she was one of those people that I met that I was like instant friend. Instant, I gotta learn from her, I gotta hang out with her, and I have to tell you what she’s gonna talk about today, the brass tacks of something that’s so important in our businesses, you guys are gonna be blown away. So, I cannot wait to let her share all of her goodness. But Danielle, tell the audience a little bit about you, your business, and so they can get to know you a little better.
Danielle Bornowski (00:39)
Sure. the short, short, and sweet is I’m a marketing strategist. And what that means for the clients that I work with is I like to work with women who took a juicy nugget from a podcast and got a juicy nugget from a book and signed up for a course. And they feel like they’re doing all the things, right? Like they’re following the rules. They’re doing what they’re supposed to, but it’s not working. Something’s not working and they’re not getting the results they want.
And so, I come in and help them figure out how we weave those juicy nuggets together to work to achieve the goals that they have in their business. And the focus on the marketing and sales side of things that we do is on relationship building. So, we’re not cold email, we’re not random pitching, we are making relationships and building those relationships in the communities that we’re in so that we can show up and provide value and then also benefit from a business perspective too.
Jessica Miller (01:31)
Yeah, I feel like this is such an important thing now, Danielle, for everybody because, you know, technology is on the rise. There’s all this noise. Things are happening. That connection and that ability to relate to other people, especially in your business, is like huge. And when we like take that out of the equation, disaster. So how did you find this niche of yours? Like, how did you end up leaning into that? What was going on either with your clients or in your world that made you focus in?
Danielle Bornowski (01:57)
You know, I have considered myself my whole life to be a rule follower and we could have a whole another episode of all of the silly things in my life of like being such a strict rule follower. So, so when I started my business, it really was by accident. I was sitting in church one day.
Nonprofit director of or a communications director of a nonprofit. I was sitting in church one day and I looked at my husband I was like I’m gonna quit my job tomorrow and he was like, okay and so it was very interesting. So, I put in my notice and it was like I’ll just freelance and it turned into a business, right? So what people were asking for was social media help. I obviously look like a millennial my
I am technically a millennial. And so, people were like, I need help with social media. And so, I was like, sure, yes, I need to make some money and started doing social. And it was soul sucking to us. Like I hated it. So, like I had contractors that were doing the work, right? And they would go out of town and I’d be like, I’ll cover you. go on vacation. Yes. And then I would sit down to do the work for clients and I’d be like.
Jessica Miller (02:44)
Hmm.
Danielle Bornowski (02:57)
I just want to give them their money back. I do not want to do this. And so, one day my husband just gently and sweetly was like, hey, babe, you’re kind of grumpy about this a lot. You just really don’t like to do it. It’s your business. You’re in charge. So, can we make some adjustments maybe? And so that was a moment of a, yeah, you’re right. What I realized after that kind of wake-up moment was,
People were coming saying they needed social and I’d be like, okay, so what are we trying to achieve and how are we getting there? All of that to say, it was strategy that I wanted to do with them because I didn’t wanna just do this one thing. We needed to have a purpose for this thing. So, there’s a place for social, sure, but is it working with everything else? Your website and your messaging and your lead gen and how are you trying to convert?
Jessica Miller (03:36)
Hmm.
Danielle Bornowski (03:44)
And so that was, we made the shift. It didn’t feel authentic. My business was not authentic to me and I wasn’t showing up as myself. And so that was really kind of the, when I did the work to look back, that was, I felt like it wasn’t authentic. I was just doing what people wanted and thought they needed. And so, I wanted to show up in my business in a way that really lit me up.
Jessica Miller (04:01)
Hmmmm
Danielle Bornowski (04:08)
which was the strategy and coaching people through that. And so, I was like, there’s something here. You know, like I want to work with people who have that energy to match. want them to be lit up and on fire on their business and I can bring my passion and enthusiasm and we can come together. And so that was kind of how we started to articulate into relationship building and the authenticity and less of the follow the rules, what the gurus and experts say you should do.
Jessica Miller (04:27)
Yeah, I love that. my gosh. And hell yes to all that. You know, it’s so amazing when that energy pushes you in the direction that you need to go and you’re seeing, you’re connecting the dots for people. Like, hey, you want this outcome and you can’t have it without this thing. And sometimes it’s very counterintuitive for people. They don’t see it. But then when they lean into it, it’s a whole different world. know, so talk about that relationship piece. Like what are those tools and those pieces that you lean into that you find?
are the most impactful for your clients. Because relationship is very broad, but there are some key areas that I know that you lean into.
Danielle Bornowski (05:08)
Yeah, so I live in a small town and I do a lot of in-person networking and events and things like that. And what I found as a need was people didn’t know how to talk about what they did. They knew they needed to network and they were showing up to networking events, but it was like, do you start the conversation and start the relationship?
And this was a really critical piece for people. How do you set your expectations to where you don’t show up to a networking event and go to your car at the end and either beat yourself up because there’s not a cha-ching in your wallet instantaneously? Not everybody’s ready to pay for a marketing strategist the first minute they talk to me. And that’s OK. I don’t necessarily want to work with somebody immediately when I meet them because I want to make sure that I’m the right fit for them and that
I offer what it is that they really and truly need. So that became one of my front door offers was really helping people with their one liner and how they’re showing up that kind of first impression with their business. How do you talk about what you do that starts a conversation and a dialogue? So, people avoid this because they don’t want to be slimy, right? Like we are trying to avoid slimy sales.
Jessica Miller (06:21)
Hmm. Totally.
Danielle Bornowski (06:25)
But what makes sales slimy is when you don’t have permission. And so that is when somebody’s like, what do you do? And you’re like, oh, I do this, and I do this, and I do this, and I got this framework, and it’s cost this much money, and it takes this and that, and blah, and blah. And we’re a family-owned business, and my grandpa started the company, and people were like, making eye contact across the room, like somebody rescue me, right? They recoil, you’re right. Physically, we’ll like scoot backwards. So, I started teaching the…
Jessica Miller (06:41)
Yeah.
Danielle Bornowski (06:53)
a one-liner framework to be able, and I would do this like out of this stress. I would meet somebody and I’d be in a corner, pull them in the corner and be like, let me teach you how to do this. And then I’d be like, go over there now, introduce yourself. And I’d like live coach it. mean, it’s the whole thing. And so that was really just, it was a missing piece and a piece that people could breathe a sigh of relief because that first impression isn’t really important. And if you…
don’t love networking or you’re an introvert or you’re in a place where you don’t know anybody, it’s really hard to just like show up and be big and bold and be like, I am who I am and this is how I can help you.
Jessica Miller (07:27)
Yeah, and I think that idea of how do we approach these conversations? Because the truth is in our business, that relationship line connects to every single piece of our business, right? There’s that piece where you’re building the relationship upfront for somebody you don’t know. There’s a way that you foster that relationship to your clients in your actual business. And then there’s the relationship of how do you keep it going? How do you leverage those experiences from your clients or people that are coming in contact with your business?
and then make it work for your business? And how do you ask for that in a way that feels permissive, like people are giving you permission to do it, and it doesn’t feel heavy? Because I think a lot of us don’t like to ask for things. Tell me what you think about that. But that has been my experience.
Danielle Bornowski (08:14)
You’re 100 % on point. The relationship is the key. You could sign up for whatever you want. can do whatever habits and rituals that you want.
when you prioritize the relationship over the transaction, it does. It trickles in every other area of your life. so, one of the ways, so we’ve got this front door. How do you start talking to someone about what you even do? And then the next thing, yeah, once you get them into your ecosystem, how do you continue a relationship with them? mean, coach, I mean.
you got this whole ecosystem and way of how you’re bringing people through your offers, right? Like what’s your offer ladder, your stack? And so, once somebody has worked with you and they had a great experience, you need to capitalize on that. Not again, not in a transactional way, but here’s the thing. When you can get feedback from someone who’s worked with you, this is like one of the, I would say top two, maybe three most underutilized tools in your marketing and sales toolbox is
customer reviews, right? They’re this hidden gold mine because you can do so much with them. The first thing is it validates the work you do. So, when you have those hard days or you get a no, it’s real nice to go back to that file of transformation that you’ve been able to do with your clients. Second thing that it does is it uses your clients’ words to tell you about that transformation.
Jessica Miller (09:26)
Hmm.
Danielle Bornowski (09:49)
What do you do with that? You put it in your sales material, you put it on your website, you’ve got it in your online review portal. So, when people are doing the research before they work with you, because they will, they’re hearing it straight from someone’s mouth who was in their situation. And it’s like, if you’ve ever read one of those reviews and you just like feel like they’re speaking from your heart, right? You’re like, my gosh, that is exactly me. Like this person is me.
Jessica Miller (09:50)
Mm-mm.
Danielle Bornowski (10:19)
100 % take my money right now because that’s me and I want this transformation. So, it tells, so it’s social proof in an incredible way. It also helps you to refine your offer. So, if you feel like, know, well, I’ll give my example. So, I like to do messaging and get clarity on messaging and you and I have talked about this, you know, before. That’s not, people aren’t excited about that. And that’s not like, it’s not what people feel like is the challenge, but
the challenge that they have is starting a conversation with people. And so that’s where, for me, the one-liner offer is let’s get it clear on your message, but it’s in a really tangible way that invites people in. And then from there, I can be like, OK, so here’s the foundation. Do you want to expand this some more? Let’s talk about the messaging on your website and your social and do that. And so those reviews, if somebody loved their experience with you, but they’re calling out something that feels like,
Jessica Miller (10:56)
Mm-hmm.
Danielle Bornowski (11:18)
it’s different than what you thought the main call was, you start using that language. You sometimes we get so caught up in what we think we know everybody wants and needs, and it’s not quite right there. So those reviews, they’re just a goldmine, as you can see. you’re just, one review just gives you so, so much to work with.
Jessica Miller (11:22)
Mm-hmm.
Yeah
Yeah, I love that. I love that. And I know for me, there were two things. Like one, it was the asking part in the beginning. Like how do I approach people for this information? It just felt very one-sided, you know? And then also, I think you nailed it when you said it earlier as well, which is like, we just forget about it. I mean, I used to have a coach, I’d be like, here, she would ask me, you what are your wins? I’d be like, this thing, blah, blah, blah, She’s like, great, testimonial. That’s she would say.
Danielle Bornowski (12:07)
Yes!
Jessica Miller (12:09)
And she would always be reminding me, and I was like, my gosh, yes, like completely glaze over that part of it. So, I think it being part of your business processes is also, how do you do it in a way that feels good and you’ve got the language and the approach? And then how do you make it a part of your processes that are like your standardized business processes?
Danielle Bornowski (12:33)
Totally. yeah, depending on what you’re, you’ve got a process and a framework that exists for client delivery. The next step to that is following up with people and asking. Now, this is kind of where you’re like, but that’s like borderline slimy, right? Like, but here’s the thing. When people had a great experience with you, they are more than willing to tell and to share that. They’re just real busy. And they’re not just sitting around going,
Jessica Miller (13:00)
Hmm.
Danielle Bornowski (13:02)
Whose business can I elevate today by taking the time to write a review? Okay, they’re not. Now, they’re willing to do it, but here’s the thing. You’ve gotta ask often, let me just say this, often you have to ask a couple of times and that is okay. Totally okay. Usually, people will end up feeling really, they’re like, my gosh, I meant to do it yesterday and I opened my phone and I got distracted. You just have to remind them. But what do you say?
Jessica Miller (13:08)
So true.
Yes.
Danielle Bornowski (13:31)
Hey, you don’t want to be like, I know I did this great transformation for you. Will you write me a great review? No, you don’t have to do that. That just feels icky. And I even like change my voice. Like it’s not cool. I have a toolkit, right? I have a toolkit that I put together that we’ll provide to the audience so that you can just start doing this right now because I’m sure, I’m hoping you’re thinking of somebody that you’re like, man, I did do a great job with that person. Like, okay, how do I do this? So, this toolkit is swipe.
Jessica Miller (13:41)
Yeah.
Danielle Bornowski (13:59)
So, you just copy and paste. This is exactly what you need to put in a text or an email to them. There’s a copy bank of about 10 questions in there. Do not send them all 10. Do not send them all 10. Pick two, three, maybe four that you know can support the experience they had. If they were really hesitant upfront,
and had a great transformation, there are a couple of questions there that like, were you experiencing beforehand? And now what is life like? Or if it’s like they were really dialed in and they’ve been really complimentary about the experience with you specifically, like if you’re a coach or a consultant, there are questions that dial into that really, you know, really deeply. So that’s all you, you just take this toolkit, copy and paste, choose a couple of the sentences or the couple of the questions and send it over.
just set a reminder to reach out to them in a couple of days if it hasn’t come through, no big deal. They totally are willing to do it. You just kind of have to catch them at the right time when they’re not doing 100 things. And then just sit there and be so grateful for the kind, kind words because the thing that’s gonna come, the reason that you send the specific questions.
is because you want them to use the language. You want them to talk about that transformation. You want them to use the words that were coming, so that somebody else reads it and is like, they’re speaking to my soul. So, I’ve got some reviews where it’s like, Danielle’s amazing. And while I appreciate that very much, it doesn’t help anybody in the world understand what I can do to serve my clients. And so, I want those really specific things that says, I was terrified shaking in my boots before I went to networking events.
Jessica Miller (15:28)
Yeah.
Yes.
Danielle Bornowski (15:43)
Danielle and I worked together on my one liner and now I’m excited to go walk across the room and talk to someone because I know that they’re probably nervous too and I get to start this conversation and break the ice. That’s so different. Obviously, I’m awesome, right? But it’s so specific that somebody else who is shaking in their boots when they go to a networking event is gonna say, I need that, I need that in
Jessica Miller (15:55)
Yeah. Amazing.
Yeah, I think that also brings up this idea in my head based on you talking about that, Danielle, which is, you know, knowing your offer and connecting those questions to the offer and the transformation. Because to your point, if they’re disjointed, it’s not getting at the pain points or the decision-making points that people need to get through in order to work with you. Like, they’re looking for certain results that are tied to what you’re promising with your offer or certain…
know, distinguishing characteristics that they need to identify in what they’re reading. So, giving them those guardrails is really important. And I think there’s offers that, you know, there’s things like if there’s a monetary transformation or something like that where people are not generally very forthcoming about talking about that right off the cuff, you want to kind of guide them in that direction. Like if they made an extra $10,000, then you want them to talk about that piece.
it’s very lock and key with the offer. So, I think those questions and then tying it to what the transformation is with the offer that they’re offering. What are your thoughts around that?
Danielle Bornowski (17:14)
Absolutely. It only makes every part of that stronger. And I will say, one thing that popped up for me that this is, I mean, I’m talking about this toolkit using this as kind of a follow-up, but if you’re having a conversation with somebody and they start to gush about you, it is 100 % acceptable to say, I am so grateful that you’re sharing this with me. Would you mind if I hit record if you’re on a video call or if you’re in person, just record a voice note? Would you mind if I record this?
Jessica Miller (17:40)
Yeah.
Danielle Bornowski (17:44)
love to use this as a proof point or a testimonial to help other people who might be struggling with the same thing. And 100 % people are going to be totally okay with that. And if they’re not, then you just say, okay, no worries, I totally understand or share what you’re comfortable with, you know.
Jessica Miller (17:56)
I love that reminder. That’s so smart.
Yeah,
yeah. I feel like there’s such an efficiency in that too, because a lot of times we are just talking to our clients or we are talking to, especially like past clients or clients when you’re in the thing and you’re like, can I just splice this little piece out? You already said it. You don’t even need to ask them to do anything more. You just take it and get their permission to use it. And a lot of times people are like, yeah, use it wherever you want, like go for it. I also have found with testimonials or reviews that I have done for people,
how many people I have met through those reviews. Like people will reach out to me and say like, hey, I saw you on Danielle’s landing page about blah, blah, blah, blah. I’m thinking about doing it too. Did you love it? Did you get this thing? They will sometimes reach out to you and I’ve met so many people through giving to other businesses in that way. And it’s been fascinating how those relationships are formed.
from that relationship you have that you’ve given the review. So, I wonder if that happens with a lot of people.
Danielle Bornowski (19:10)
Well, I’m going to say yes, because at first, when you were saying that, was like, man, that’s awesome. And then I was like, yes, that’s actually happened to me also. And in totally different spheres. It’s not even like we were in a network together. mean, just, yes, that happens. So, I think that that is another just a valuable, or somebody’s looking at another company and sees a review and sees for some reason, whether they see that you’re a coach or a consultant or something like that. And they’re like, I wonder what they do.
Jessica Miller (19:16)
Yeah
Danielle Bornowski (19:39)
I know, and they go down to rabble. Yeah, mean, totally. It’s, it’s a bit, again, so you can see why I have such passion that this is like this underutilized marketing, just complete goldmine.
Jessica Miller (19:39)
I need that too. Yeah.
Yeah, and you mentioned it earlier too, Danielle, which I totally agree with. I think sometimes people think they need like 8 million reviews. Like you get a couple of reviews and you think strategically on how to splice those up, use them, you could get so much value from even just a couple of reviews. You don’t need to have like 800 five-star reviews. Can you talk a little bit about where and how people can use that? Where can they leverage it? Where are those best places?
Danielle Bornowski (20:20)
Yeah, that’s a great question. So first and foremost, on your website, people are going to check out your website before they interact with you, or they have to go to your website to book a call with you. So, you want to have those positioned there. You can use them in case studies, which can actually sometimes be a lead gen. You can have a case study download of a client experience.
You can use them as little quote packs on Instagram or LinkedIn. And this is not, I’m not talking about like the ones where you’ve got the quote in the graphic and it’s like another five-star review from, you know, one of our great, you know, happy clients. No, no, no. That’s where we’re like bordering on the slimy. You can have that quote, a quote of transformation. And in your caption, you’re reflecting.
from your perspective on the experience and the transformation the client had. So, you’re getting to, this gets to show you that shows the empathy and authority that you have in this space by saying like, this is what it’s like to work with me. know, Jess called me and she was, she just kept saying this, these two things over and over. And so, what we did was we deep dived into this, we were able to unlock this thing. And the transformation is now she’s not afraid to do, you know,
Jessica Miller (21:09)
Mmm.
Danielle Bornowski (21:35)
whatever the thing is. And so, people get to see what it’s like to work with you if they’re like, what does it mean to work with a coach? Like, I don’t even understand. You just saw the whole process. Like, you saw how the sausage is made. And so, it’s a cool, you know, it’s a little hidden kind of proof point as well. And so those are kind of the three kind of key places that I like to send people.
or to have those testimonials, you can put them on proposals too. I have a page in my proposal stack that it’s like the happy customers and, you know, our happy clients and the work that we did together.
Jessica Miller (22:04)
and
Yeah, I love that. I love that. And you touched on this point that it doesn’t need to be super slick. And I think in this day and age, people literally, they screenshot, they cut things up. mean, some of the coolest customer reviews or things that I’ve seen are people screenshotting something or screenshotting a comment that they had from a social media post and just sharing those things. Like, it’s so authentic, I think. And in a world where so many things can be manipulated, it’s…
you can, you look at it as truth. Like, yeah, that’s where Danielle is like saying the thing, or that was her comment in the post. It’s not fabricated. And I think that actually holds a lot of weight. So, I think all those things of like, you don’t need to have 800 of them. You don’t need to have them like mass produced, like super slick in this like production, you know, of your customer reviews or that feedback. can just like grab them and look for them and then share them. And that
That also kind of brings up this idea of like, how do you create this mindset of kind of, and I know you do this so well, Danielle, I remember you saying to me, everything’s content at one point, you know? But like, how do you become a super sleuth to recognize those things? Because it’s one thing if someone’s like, here, let me give you a review, right? Or a testimonial, but also to your point, like people are saying certain things and you’re like, that’s great content or that’s the thing I should ask them permission for. What do you suggest people like listen for?
Danielle Bornowski (23:41)
That’s a really good question.
I think if honestly you kind of lean into feelings. So, if you are talking to somebody and you want to go tell someone, like there are times when I hang up with a client call and my husband works from home some days, you know, a couple of days a week. And there are some client calls that I get off of that I like almost skip across the house to be like, my gosh, guess what just happened. Right. So those are the moments, right? Those are the kinds of things that you want to think about. Like, how can I draw from this? Or the things that you just, you just feel the warm and fuzzy.
or you’re just really proud, you’re just really excited for someone. Those are moments to lean into and to really think about like, where’s this coming from? What does this mean? Could I use this for content? Again, not in a slimy way. The other thing that I like to do is I do, sometimes it’s a daily if it’s busy, but usually it’s a weekly download and I look at my desk notes from the week. I look at my calendar for the week and I think about what are the…
how can I pull content from this? So, if I had a client, if I had a coaching call, I’m like, what did we talk about? how can I turn that into, I verbally, I do a verbal brain dump, right? This is what we were stuck on, this is the process we went through.
And here was kind of the transformation at the end of a session or something. And so, then I’m like, could I use that in an email? Like, hey. Or can I use this as a LinkedIn post? And so, it’s just kind of like taking some intentional time and space at the end of the day or the end of the week to kind of look back and reflect and then plug that in. You don’t have to create the content right then, but just take a couple of notes so that when you go to your content creation space,
that you go, okay, I wanna pull from that and that and that. And so, you’re not ever staring at a blank cursor from a content perspective going, what am I gonna post? You’re talking about the work that you do and that’s what people wanna hear.
Jessica Miller (25:48)
my gosh, Danielle, this is like pure gold. My brain was like, mine for gold, mine for gold. That’s like what I was thinking. This is so fascinating and I love this so much. And I literally just wrote it down because I’m going to do it this week. And that is this idea that there is number one, so much content sitting in your business that I think as part of, I think a lot of us do that wind down at the end of the week. There’s sort of that closing ritual.
I do it a lot of times on Thursday afternoons, where I’m kind of like wrapping everything up and preparing for the next week. And the idea of putting this in my business, again, that like standardized process of looking back through my content and looking for two things. Number one, like what content exists from what was on my calendar this week, but then also…
Where are those like customer blurbs and little testimonials that I could pull out of this weekly calendar that I could then leverage in my business going forward instead of just glazing over it like, yeah, there’s where all these great conversations and I got excited eight times and now I’m going to do nothing with it. You know what I mean? Like, or, you know, even employing other people to have to go dig for that when you could grab it because it’s top of mind for you.
And then maybe you feed it to your social media team or somebody in your team to, you know, go and, you know, execute on it. But you spend that intentional time to go back and look at your, all the work you’ve done and the conversations you’ve had through this lens. It’s like, brilliant. I love it. I’m doing this.
Danielle Bornowski (27:33)
So, well,
okay, it really is powerful and it’s a really efficient way of doing that. AI, everybody’s talking about AI right now. There’s a way to leverage this from an AI perspective. And I think the thing that when we talk about content and using this, so John Meyer is in one of the communities that we’re in together. John is just this huge advocate of document don’t create; document don’t create. And that’s this concept, right?
Jessica Miller (27:39)
Yes.
Danielle Bornowski (28:03)
you’re documenting what your day is like, not telling people how many scrambled eggs you had, but what did you do? Because again, people don’t know what it’s like to work with you, right? Your website is you saying it, right? So, they want to see that. so, I want to just call out really specifically, when you have an inspiration or a thought, just give yourself, even if it’s a one minute
pause to do some sort of a download on that because you will not remember it, right? It’s kind of like when you think if anybody has kids, you know, you’re like, I’ll remember that they said that because that’s the funniest thing they’ve ever said two years later and you’re not sleeping. Like, you don’t remember what they said and you’re disappointed. So, when you have that inspiration, find some way if it’s a voice note or a note on your phone that you can kind of track that a little bit. But I also from an AI leveraging perspective use this
all the time. So, here’s what I do. I love in-person, like I said, in-person events and it’s so much energy from being in a room with people and just having these connections and conversations. So, I get in my car afterwards and I live out in the country so it’s a drive everywhere. So, I have this time in the car right after an event and I’m thinking about the conversations I had. What questions were people talking about? What was coming up?
what’s relevant right now, because it’s gonna be relevant for other people. So, I turn on my phone, I do a brain dump, right? I’ve got a custom GPT that I created in chat, but I also, there are some other tools that you don’t have to have a custom thing. But you just do, I just do a brain dump, and I’m like, this is what we were talking about, and this was the advice they gave, or these were the questions I asked, or whatever. I just word vomit. And then I say, I want you to take this content.
And I want you to turn it into a LinkedIn post for me. Or I want you to turn it into an email that I can send out to my list. And I’ll tell, give it a prompt like, ask me any questions. If you need more information, I need you to ask me some questions so that I can fill in the gaps or whatever. And it will. And then it cranks out this email that by the time I get home, it’s done that. I can go sit down at my computer, spend five minutes scheduling that email. And it’s going to go out and provide value to my audience.
and it didn’t take much effort from me other than just talking and driving.
Jessica Miller (30:27)
love this so much. That is so brilliant. So good. Adding, I’m writing down AI prompts. Okay. For any of you listening to this who may not be a huge tech guru, I am not either, but I am a huge fan of AI for amplification, just like you’re talking about Danielle, because it starts with you. And the truth is, to your point, you’re doing so many valuable things. Like how can you package this up intentionally and use it and like leverage technology to make some of these pieces that are very manual, super easy for you?
And it goes back to what we were saying before, which is you are a master, Danielle, at gathering these things and allowing people to utilize them in their business in an efficient way. When you go and spend the time at an in-person networking meeting, and then you talk into your phone, and then you create a post for it, or you go back to your content that you had with your clients, and you pull out those gold nuggets that then becomes a testimonial with permission, it just
creates this huge engine of output. And it does it in a very low lift, not salesy and slimy feeling way that just literally like pours kerosene on your business. It’s really, really powerful. So, I love this so much. And I think everyone listening to this, you need to start with one thing. You need to pick one thing out of this treasured probe that Danielle has told us, and you need to go grab this.
Danielle Bornowski (31:47)
Yes.
Jessica Miller (31:52)
swipe file that she’s going to talk about in two seconds and we want you to take one thing and step forward with it because like we said earlier and correct me if I’m wrong Danielle the smallest things have the hugest impact right it could be one piece of content or one thing that amplified has a huge impact on a lot of other parts of your business so you don’t need to do a lot to create a huge return on that investment of time you know I think that’s the beauty of what you’re talking about
in this marketing space strategically using those pieces and doing it really well.
Danielle Bornowski (32:26)
Yeah, there is, I could easily overwhelm. And that’s probably why clients work with me. Like we do 90-day sprints, right? Like how do we start to snowball these things? And that’s all it is. You choose one thing. You say, I’m gonna show up in this way.
I’m going to do this for a week or two weeks or whatever the case is. And then you’re like, once you master that, like, cool, I got this. Could I add one more thing? Because this thing isn’t really a thing anymore. It’s on autopilot and it’s part of my routine habit. What can I do now? It is. It is the little things and the…
Because you’ll just, you’ll get this confidence and this traction when you’re doing that, when you’re showing up in that way and putting these things in place. And then you’re hungry for more. And so, you just start plugging away and chipping away. And then yeah, I built this stuff because I have chickens, I have tiny humans, I’m a runner. I don’t have time to sit here and stare at a blinking cursor. I need to show up in my business and I don’t have time for that.
So that is the, you know, that’s partly why I love working with women is because we’re doing all the things and it’s like, how do we not, like, I don’t want to buy an offer off the shelf from somebody that’s just an out of the box approach. I still want everything to feel so authentic and genuine to me and work for the time and the space and the bandwidth and the budget and all of the things that I have. And so that’s what I’ve built because I needed that and I think other people need it too.
Jessica Miller (33:50)
Yes, totally, absolutely. my gosh, Danielle, we could talk about this forever. I love this so much and it is brilliant. Like I said, I have these notes here and everyone that’s listening to this, you need to go back to your notes. Danielle, where can we find you on the interwebs and grab your resource?
Danielle Bornowski (34:08)
Yeah, so the URL is dqbstrategies. It’s my initials. dqb, like Dairy Queen Boy strategies.marketing forward slash reviews. And you can grab that swipe file.
Jessica Miller (34:22)
Awesome, and for everyone, I will put that in the show notes. And Daniel, you’re on Instagram. Is that your main place? Instagram and LinkedIn is where you spend your time?
Danielle Bornowski (34:29)
LinkedIn
is actually my main place. I’m on Instagram. You can find me there, but I’m not quite as active on the platform. Yeah.
Jessica Miller (34:36)
Perfect.
Yeah, she’s living the life that I am trying to live, which is one platform and on LinkedIn. Everyone go check out Danielle on LinkedIn, connect with her. I know she has a ton of great information on there as well. We’ll put that resource in the show notes. And Danielle, thank you so much for coming on today, sharing your brilliance. love it. It’s so good.
Danielle Bornowski (34:55)
Thanks for having me. This has been so fun.
Jessica Miller (34:57)
Of course, everyone, until next week, we’ll see you then. Have a good one.
