Episode 144

Episode 144: Building A Powerful Brand To Drive Growth with Jena Gribble


What you’ll learn in this episode:

In today’s episode, I sat down with Jena Gribble, owner of Blush Cactus Design and Marketing Studio, who shares her journey as an entrepreneur and how she transitioned from corporate to starting her own business. During our discussion she talks about the importance of creating a strong brand, websites that convert and connect with ideal clients, as well as the role of graphic design in driving your overall goals.

One of Blush Cactus’ unique capabilities and a differentiating part of their offer is that they focus on helping their clients succeed by providing strategic brand oversight and specifically tying that strategy tightly to your branding and visual assets. And they are exceptional at this, which allows them to create websites and branding assets that convert while still looking amazing. They also believe in the power of narrowing your focus and creating operational processes to scale quickly. Additionally, they are launching a website template shop that leverages the Story Brand framework to serve clients at different stages of their business journey.

Join us to hear Jena share practical tips for building a strong brand and utilizing your website and visual assets to show up in a way that allows you to position yourself as a thought leader and elevate your products and services in the marketplace, thus allowing you to increase your prices and work with premium clients.

In this episode, you will learn to:

  • Why building a strong brand and website is crucial for converting and connecting with ideal clients.
  • How focusing on a specific niche allows for specialization and a more targeted approach to serving clients.
  • When investing in professional branding and website services to elevate your business makes sense.
  • How providing an excellent client experience is key to building trust and loyalty.

Mentioned in this episode:

Blush Cactus Design & Marketing Studio – Main Site

Blush Cactus Design & Marketing Studio – Instagram

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About Jena Gribble

Jena Gribble is a brand strategist with 15 years of experience helping businesses build badass brands. Her branding and marketing agency, Blush Cactus, helps businesses reach new levels of success by building a strong brand foundation that helps cultivate trust and acts as the springboard for creating marketing that captivates and converts.

Jessica Miller  00:02

Hello, everyone. Hello, Jena, we’re so happy to have you on the podcast! Welcome!

Jena Gribble  00:08

Thanks for having me. I’m excited to be here!

Jessica Miller  00:11

Yeah, we’re so excited to have you here too. For all of our listeners here on the It’s Your offer podcast, tell us who you are. Tell us your business, all the things.

Jena Gribble  00:21

My name is Jena Gribble. I am the owner, Creative Director. I wear a lot of hats. But I’m the owner of Blush Cactus Design and Marketing Studio. And we make you look good and sound good so that your website converts, and you make a lot of money.

Jessica Miller  00:40

Yes, we are all about that. Yes, I love it. I love it.

Jena Gribble  00:45

It’s got to look good. Your message has to sound good and connect with your ideal clients. And we need to get you converting and, and making money. So that’s what we do. I

Jessica Miller  00:55

love it. Your website is so important. It is like your billboard to the world. It’s all the things and I love people who love to do that for other people. But I’m sure Jenna that you didn’t start building websites and doing branding like you’re doing now. So take us back to when you started as an entrepreneur, because the audience that’s listening to this are entrepreneurs, and we all have a journey. And I think we can really relate to other people. So tell me a little bit about where you started as an entrepreneur and what got you into becoming an entrepreneur?

Jena Gribble  01:25

Yeah, well, first of all, I have to say, as a creative, I never really expected to be an entrepreneur. I also am an I’m an Enneagram, six. So I naturally shy away from risk. And I like certainty and all of those things that make for not the greatest environment for an entrepreneur to thrive. My dad is a business owner. And so I kind of grew up firsthand knowledge and seeing like what it takes to run a business and things like that. And I was like, I don’t know if that’s for me. So I started out you know, I’m I’m one of the weirdos that’s still doing what I went to college for, I actually have a degree in graphic design. And I started out working corporate, just like a lot of people did. And then I got sick and tired of the the good ol boys club and the management styles and things like that. I was lucky to have amazing mentors, but it was always the people on top and like leadership that I was like, I could be doing this so much better. If I had a team, which I never expected to have a team, like all of the things that I’m doing now, I never really thought I would be doing. But I was like I could do this better. And I think it would be awesome if I just, you know, tried it out. And so I started Moonlighting. And I realized I can make a little bit more money doing this. If I even part time, then I can have a full time job and got a few clients under my belt, and I jumped ship and my boss at the time was so devastated to lose me that he’s like, Well, I’m not going to replace you. I’m just going to hire you as our freelance client when I quit.

Jessica Miller  03:03

Were you doing graphic design? Or was a freelance graphic design? Okay,

Jena Gribble  03:08

I was Yeah, so I was a corporate graphic, I was a graphic designer for a corporate, you know, company and I had multiple corporate jobs. And when I landed in Arizona, like 13 years ago, I started as you know, an in house graphic designer for a company. And the coolest part about that as I always tell people because I’ll speak at like Arizona State University sometimes to aspiring graphic designers and I’m like, You need to they’ll want to freelance right away and start their own businesses. And I was like, the best way is to network and, you know, knock the socks off the people that you work with in a job. So yeah, that and then created the relationships and started, you know, my my start into the business entrepreneurship was freelancing was you know, doing work for clients until I. I always say The story goes that I did really good until I didn’t. And then I had the scariest up until that point, the scariest part, you know, journey in my business where I had some I fired a really toxic client. I had and then you know, the dominoes kind of fell. after that. I had a couple of clients that had things happen, and they had to cut back their hours. And I was like, Oh, no. And I was listening to Amy Porterfield podcast, and she had Donald Miller on the podcast. And I was like, I wonder what the story brand thing is. And so that’s when I had heard about becoming a guide and my husband Long story short, my husband took money out of his 401k to send me to guide class training.

Jessica Miller  04:46

Yeah. Oh, I love it.

Jena Gribble  04:49

Oh it was a surprise. And so yeah, i i The rest is history from her. That’s really what launched me from freelancer to business, you know, owner and having a team because once I kind of became a story brand guide, I didn’t have the capacity to do it all by myself anymore. And I was either faced with you scale, and you and you have help, or you, you know, decide to stay a one woman show, which that’s there’s nothing wrong with that. But for me, I was like, I feel like I have more in me.

Jessica Miller  05:18

Yeah, yeah. Yeah, the graphic design work that you were doing was it niched in to a certain industry? Or tell us about that work that you did. And when did you like sort of morph over into websites and that piece.

Jena Gribble  05:33

So my first job out of college, I call it graphic design boot camp, but it was for a company called 50Below, I lived in Duluth, Minnesota at the time. And so it was at we know 50Below. And it was it was a really terrible company to work for. They had all kinds of financial issues. But what I will say was, we designed website skins back in the day, this is during web 2.0 days, so I’m dating myself a little bit websites do not look like today, what they did, then when we designed website skins, and then we handed them off to developers, and they developed them out and made them functional. And so we just did that all day. It was like production work, we just did production on website after website and marketing, you know, we call them, gosh, I can’t remember what we call them back then. But we just did like different marketing offers and everything to keep their ups their websites up to date. And that really, that really gave me the chops to be efficient, get really good at what I could do in a short amount of time and really learn how to work with developers, because there’s a different mindset between the people who are coding the things and the people who are making the things look pretty. Yeah, even look good. And understanding. It’s more than about what it looks like. It’s about how you lead a user through a website experience so that they actually convert. And, yeah, so then then I did that. And then I went and worked as when I moved to Arizona, I worked at a corporate, where I did web, and I did print, and I did all kinds of things. So it’s kind of like, when I started to freelance, I did websites, I did branding and logo design, I did magazines, and and catalogs, and you name it, it was everything under the sun.

Jessica Miller  07:25

I love it. It’s so interesting, because there’s a lot of people who listen to this podcast and myself too, who are ex corporate people, we were in corporate maybe even for decades, and then transitioned into our own businesses. And there’s something I think so powerful about having that experience, just like you said, like working within the structure underneath understanding how a company works, getting that sort of exposure, understanding how to work with other people, which is a whole thing, right? You know, and then there’s that piece like you’re talking about now, which I think makes your expertise even deeper, which is, when you’re responsible, within corporate for a piece of the project, it actually requires you to work with all the people who are doing the other pieces, until you start to get this really deep knowledge of the other experts and the other expertise that allow that whole journey, that whole client journey, that whole project to come together. So that it makes what you do actually even better, because you know what the next step is, or how people are going to end up using it or what they’re going to need to do with it next, that allows you to create your piece even more powerfully with that futuristic idea in mind. And as someone who is always thinking about risk as an Enneagram, six, you know, you’re also thinking like, where’s this gonna break? Like, if they go to use this in this way? What is are those next steps? And how do I make sure that I do my part to set this up in the most powerful way, so that the result that people are going to get is even better when they take it and go forward with it?

Jena Gribble  09:01

Yeah, absolutely. Seeing. And that I think is a really good point on this Enneagram six thing I do see things 10 miles in advance versus just the very next step. So understand. Yep. So understanding the whole process from start to finish is what allows us now you know, and as a person who’s building a business, and wanting people to continue to come back and talk about how awesome it was to work with our business. Yeah, is creating an awesome client experience from start to finish. So we were always in corporate sandwiched as the graphic designer I always say we are the middle of the sandwich. We’ve got two slices of bread on either side, which is, you know, the project management who’s who’s or the project manager who’s pushing things through but we’ve got the copywriter the copy always comes good copy always comes before design. None of this, lay it out and give me placeholder text and then I’ll plug words into it. No,

Jessica Miller  09:59

that’s totally Maybe I won’t lie. I was like, I need to see it. And then we’ll do the copy. And you’re like nope.

Jena Gribble  10:07

Visual people, I’m the same way visual people have a hard time with that. But I think it’s always like, give me the words. And I will make the words flow. So that they make sense to the end user. And we create a story, we create a path for you to follow with your eyes, and, and essentially help you to stay engaged. So we’re that middle meat piece. And then the other button is the developer or the printer or whoever is going to take that across the finish line. And so yeah, we’ve definitely had, I would say, that’s definitely something that I leaned heavily into. And I’ve always worked with really, like kickass project managers. So I had the ability to kind of soak in a little bit of that, too. As a creative who isn’t, you know, I have, I would say, use 5050 of my brain, I have the analytical brain and the creative brain and the analytical side of me helps to keep things running smoothly in terms of the project management, because I cannot stand it when, you know, there is no communication, like all of the things are just rubs for me, now, I have to have a really killer client experience. Yeah, because that’s everything. You know, they’re investing a lot of of their money. And they’re taking a risk on making sure that this works for them. And so we want to make sure that we’re providing that excellent experience, and that they’re excited afterwards to go show it off and put it out into the world and all of those things. Yeah.

Jessica Miller  11:37

And for entrepreneurs, that’s such a huge part of what you’re buying. Because you’re doing a lot of things, people are usually moving quickly. We have a lot of ideas and being able to have that experience, be seamless and get the result that you want is win win. I mean, we’ve all had an experience where that has not gone well. And we I mean, I’ll just speak for myself really look for that part of the puzzle, you could have someone who’s very talented, and it’s just a train wreck, and it’s not helpful. So, so Okay, so you decided to you got certified as a guide, a story brand guide, which for everyone listening, this is how our lives intersected in the Don Miller story brand world, which I talk about all the time on the podcast. So you got your certification, and then you started to bring in more work, and then you started to build your business and bring on a team. So what did you guys focus on at that point? Tell us about like that step. Yeah.

Jena Gribble  12:32

Yeah, as I said, we went from doing all of the things, right. And as you’re building a business, you kind of figure out this is chaos. Yeah, right. Offering all things I wanted to say yes to everything. You know, part of me as a people pleaser, I just wanted I wanted, I’m like, I can do this, I want to make you look good. I want to help you, I want to help you, I want to help everybody. And I want to help everybody with everything. And that just turned into a living nightmare. Because you can’t build process around that you can’t become really well known for doing one thing if you’re doing all the things and I know, right, I know you, preach that a lot.

Jessica Miller  13:07

You’re speaking in my language. Exactly.

Jena Gribble  13:09

So we kind of StoryBrand was kind of the catalyst to really narrow down our focus, to be totally honest with you. And that was when we decided, you know, we’re going to be doing, we’re going to really focus on branding. So the strategic brand pieces, the foundational elements, building who you are as a business, the stuff that is behind the scenes, that doesn’t feel sexy, but it makes the stuff that you do see even sexier once you own all that. So then, you know, that goes hand in hand with the visual identity piece. And then we build out the logo, fonts, colors, all that stuff. And then we really make that shine over on the marketing side, which is your website, your sales funnels, all of that. So we offer all of the things that storybrand offers, which is a killer website that converts this, the sales funnels and the drip campaigns that are going to keep your customers who join your email list engaged. And we also do we wrap it all up in a bow with making it look really good, you know, as designers first and marketers second, almost. It was like the piece where it has to look professional and legitimate, is something we absolutely cannot sacrifice. So as storybrand guides with the killer copywriting and the the messaging that works and converts, and positions you as the guide and not the hero, it really comes together and creates just this synergy online where you can’t really you know, you go to a website, or I always say if you go to a store and you’re shopping the shelves, you probably unless you know it’s just something you don’t care about. You’re probably going to choose a brand name over a generic because they’ve put the time and effort into their packaging into their how they’re showing up like hey, this this equals trust this equals legitimacy. So If you just put words on the page, and you don’t really put any thought into how those words show up, you’re not really making that trust connection with your end client. And so that’s where it really where we kind of narrowed our focus into these specific products and offers. And then we do those things just really well, we take those two pieces, and we do them 100% Each, like we don’t skimp on either side. Yeah.

Jessica Miller  15:28

And it’s that it’s that place of coming together. And I think, echoing what you just said about product marketing, and product placement, and really focusing on those clients that you work with, who are those people who really want to play big, they really want to have a place in the world and impact. There’s that thought leadership, you’re aiming for those people with those kind of brands, and the level at which you create both the content and the design is targeting those people. And tell tell us a little bit more about why those people for you why someone like that is the person that you want to work with and why what you’ve created has really tailored to them.

Jena Gribble  16:17

Yeah, I think we realized kind of, you know, who we were really wanting to work with, or who we we actually found that we can create a lot of success for the people who have already had some level of success. We’ve got, you know, and not just that’s not to say that we don’t love our startups and our people will work with sure to, but the real, you know, magic starts to happen. When we work with these people who are maybe three ish to five years into their business, they’ve got money coming in. And most of the time, what we notice is, these folks, just like anybody, when you’re starting out, you don’t have a lot of money, you don’t have a lot of resources, you’re scrappy, and you do a lot of it yourself. And you get by and then as you grow as a business, as a business owner, as a business and you you nail, you know, you start to hone in on your offers and what you want to be presenting out to the to the customers and stuff like that you you start to be a little disconnected from what you originally launched into the world. It doesn’t Oh, yeah, really, it doesn’t look right anymore. Like you’ve had a metamorphosis, you’re not a caterpillar anymore, you’re a butterfly. Or, and you want to look like a butterfly, right? So it’s like taking that step from, we’re playing, we’re, we’re doing it, but we’re gonna do it bigger, and we’re gonna do better. And we’re ready to step into that. And I think the reason why those folks really work well for our agency is because we really love to lean into that energy of making just, you flourish on a different level. And, you know, we do a lot of mindset work around that, too. It’s there’s a lot of coaching involved, we won’t allow people to move forward with any kind of anything without a strategic without strategic work first. So we dig into goals we dig into, you know, where do you want to be what, what does all of this need to be doing for you, otherwise, we don’t know if we are successful or not. So that’s really why we kind of lean into that is because we we are confident that we can really take people and their businesses to the next level. And we just love matching that kind of energy, where they’re just ready. You know, we’re, we’re not having to convince you that this is important. You know, it’s important, you know that you’re right, and make an impact and play big. And I think part of partially another reason why we really love working with these people is because we are these people. We were you know, where we were like recognize that I when I went from my corporate job to freelancer and from freelancer to scaling a business, I every step of my journey, I felt like I was leaving something on the table. And that there was more in me.

Jessica Miller  19:01


Jena Gribble  19:02

So I really wanted, I’ve always been very passionate about personal development, I’ve been very passionate about leveling up. And so the passion we have to help people level up is met when they’re ready, totally at themselves. So that’s why I feel like we have that beautiful relationship with those types of clients.

Jessica Miller  19:25

Yeah, it’s so synergistic. And I think there’s also this piece that as you have dialed into, and this is for everybody listening as you dial into your person, like those people that you want to call in, you start to really take your talent and you siphon it into something that speaks to them. So your design work gets more powerful because it’s, it’s on point with what they’re looking for. Obviously, it’s always customized, but different design has a different vibe and depending on who your ideal customer is and what they’re looking for and what they want and what you want. At that site to do and how it fits into the bigger strategic picture, you then start to get more and more powerful at being able to get creative within that space. And I think that’s a really important piece, because creative people like to be creative. And sometimes it feels like you’re being kind of shoved into this box, if you’re niching, or you’re maybe going toward a certain industry, but the but I believe, and I think the truth of the matter is, just like you said, Jenna, that when you start to focus in your creativity expands, because what it does is it’s narrowing all that creative energy into one place, and allowing you to then expand within that sphere. So all the energy that you’re putting out there, as a business owner, as a designer, as somebody who helps people get results, it’s all concentrated, it goes from like being filtered light to a laser, and it’s so powerful. And it allows people to create better results, your clients gravitate toward it towards something that you said earlier is people start to get to know you for those things. They’re like, if this is your problem, Jenna owns this problem, her agency can help you go talk to them. And it’s just this beautiful kind of dynamic that moves those people through that client journey, so much easier and so much more powerfully. And the work that you do then just amplifies in that way in such a powerful way. So I think there’s something so expansive about taking the time when it comes to your offer to figure out who are these people that you just like love working with? Like, what are the things that they want to do? What problem do they have, I want to solve all day long. And it sounds like you figured that out. And from what I’ve heard your clients are thrilled.

Jena Gribble  21:47

It took a minute to figure that out, you know, so we really empathize with our businesses who come in feeling a little unclear, you know, they’re sure thing about the strategic work that we do that helps to kind of, or we say a lot of times, they’ll come to us ready to level up. But they also come to us with a ball of yarn in their head. Yeah. And so to unravel that, and straighten that out and have it make sense. So that we’re not, you know, going in 100, different directions, and then spending all of this time, effort, money, all of the things just to realize this, this isn’t what we thought we were getting. Yeah, give a quick example, we had a client who one of my favorite people we’ve ever worked with, they were you know, and this was before we were forcing people to go through like strategic work before we move on to their website and branding. And we realized after they launched a few months later that, you know, the things that we had done on their website weren’t connecting with their ideal client. You know, they put pricing on their website, when they were more of a luxury product, which are a luxury service, which really was not connecting, right. And they were putting too many objections. But originally, we listened to what they wanted. Yeah, we think we want this, we think we want this and it’s like, well, you might think you want that. But is that what the end result is that what the client is going to bite on? Is that going to actually get you the results. And it turns out for them, they didn’t. And so now guess what, we’re having to go back to the drawing board and do it again. In order for us to like not do that and not waste time, we really get laser focused, like you said, the laser is truly such a good analogy, because it cuts through everything. When you do that one front, it saves you from having to chase your tail later. And totally, you know, reinvent yourself, again, we don’t want that we want you to understand, you know, we help you really dig into the ideal customer, we help you figure out your brand personality, and you know, all of the things that go your mission and your vision and your culture. That’s all important too, even though it’s not something that, you know, it might seem important, but it really is when you’re building a business to scale and for longevity. Those things are so important. And they play a huge role into the success of the end product.

Jessica Miller  24:08

Yeah, that foundational discussion, that strategic discussion is huge, because it informs everything if you want to go in if you know, where you want to end up informs what you do now. And if you don’t get clear on that you don’t get clear on why you want to do that. And work with somebody who can really help you see that as it relates to designing whatever asset you have both in functionality and then feel I think you end up doing a lot of work over that you don’t need to or you create something that isn’t going to be as powerful as it needs to be. I also think that this is a really important point for the listeners, which is I think a lot of times when we see established business owners and we see them out there in the world with their offers and they’re killing it and they’re doing all the things we think that they just woke up Sunday and got lucky and that’s what they went out to her into the world with. And now we’re like well, Jena has success because look at her offer. She’s selling that thing and everybody wants it. But I think this is such an important reminder that we get there by optimizing the offer, we get there by doing it, and getting laser focus on optimizing it. And so we need to watch how it’s working, and all the pieces and see how we can keep making it better and better. And I think this is the fastest way to grow quickly, versus what a lot of people will do is they will like put it out there, it might be clunky. And then they either blow it up or abandon it and they go someplace else. They put it in another offer. So I think it’s just a reminder that it’s like looking at these results. This is happening with your client. And then what do I do about this to make it better? And then tweaking it? What would you agree?

Jena Gribble  25:48

Yeah, I think it’s always one of the things that I always tell people is your brand is not stationary, it’s not a thing that totally create once and then you just set it and forget it. It is constantly evolving, just like we as people evolve, I am not the same person I was even last year, let alone 10 years ago or five years totally. And so if you expect to just do this, and set it and forget it and move on, you know, that’s just the wrong expectation, businesses grow and evolve, and they have to respond to external factors, we have to respond to the economy, and what’s going on in the world. And, or at least, if we’re doing it right, and we’re doing a good job at a business, that’s what we’re doing. And so totally is really important to that’s why data is important. And I say they say that, like data is important. But some things can’t be quantified in numbers, terms, you just have a gut feeling, and you just kind of go with the gut feeling. And that’s okay. I don’t have a crystal ball. So the strategy that we do, and everything and the goals that we create are where we think we want to go. And it’s just like those little graphs that you see, success is not linear. So you might, you know, ride a wave, it’s just like a roller coaster, you’re gonna be high, and then there’s going to be, there’s going to be rolling hills. And the path is not going to be straight, it’s going to be leaving and winding. And you just have to kind of the important thing is to keep in touch with that, you know, don’t ignore that. Yeah, I think that the worst thing you can do is just pretend like things can go on autopilot, and then like, cross your fingers and close your eyes really tight and just pray. Like totally doesn’t work.

Jessica Miller  27:27

No. And I think you made a really good point. And you had mentioned this earlier. And I can tell you, this was my experience to you get to a place where just like you said, you feel like you have outgrown your branding, you feel like you look at your assets, and especially your website, and you’re like it just doesn’t fit anymore, it doesn’t feel the way I want it to feel it doesn’t. Maybe it’s not resonating with your ideal clients. But there’s this sense that like, this used to be my favorite blazer, and now it’s just not fitting right anymore. And you really get compelled to, I would say that those points are the points where you really need to start thinking about it. I also think that to the point about feeling, a lot of times we create our websites for a very specific purpose, we want it to convert, we want it to house our offers, we want it to tell our stories, we want to do all these things. And we think about it as very outward facing. And on some level it absolutely is. But I want to offer for anyone listening to this. And this goes hand in hand with creating something for everybody else and working with amazing people to do that. But one of the most important end users of your site is you. Because when you see that site that reflects who you are, really who you are, who you want to be the work you’re doing in the world, the vibe you want to have, you just show up in a whole different stratosphere and the results you create from there are completely different. And the clients you call in to create results are different and it’s just one big love fest now with like you your designers that your clients and everybody in the world because you level up and it’s really a thing I mean I remember creating my very first website which was plug and play it was with like another company it was like oh we have this template for you that you can like put a few words and add a picture. And I went in and like uploaded my like one glam shot that I had and put in a few words and I had a button like by here or something and my monitor is like a 29 inch monitor I will never forget clicking the Preview button. And there I was like on the screen with like the one button and the one sentence and I was like it was such I mean to this point I like remember it 10 years later I was like I have arrived with this and that’s like nothing right that’s like your LinkedIn bro like front page. But it is a it’s a big thing for you as the entrepreneur are. So I do think to your point, if you want to grow, and you really want to level up into that future version of yourself, you have to be able to physically see it. Like see it on your website, see it with your assets, see it in your copy that shows up on that webpage? Because it really is your billboard, not just for your customers, but for you every time you land on that page.

Jena Gribble  30:24

Yeah, you dress for the part that you want to become – who you are today, right?

Jessica Miller  30:29

Yes, yes, yes. And it requires. I think it also requires somebody else to help you see that? Because you’re right. It’s not. It’s hard. I mean, even you and I sitting here, we’re like, let me tell you about my own business. No, like, we’re doing all the same things that we’re talking about.

Jena Gribble  30:45

I hire people to do strategy for us. When you I always say it’s like reading a label from the inside of the bottle. Yeah. to it, that it’s really hard to have any kind of aha moment, right? Or, you know, because a lot of the things that I’m doing it’s like therapy. Right? Right, totally. You’re having your strategy sessions we’re really digging in. This is stuff, you know, but it’s untangling it and putting it onto paper in a way that just creates, you know, it’s like a mad scientist where you’re connecting dots at that point, you’re not just like, throwing a bunch of stuff out in are literally throwing spaghetti at a wall and seeing what sticks. You’re putting it on paper, and then you’re connecting dots. And I think that the only way that it works is when you have unless you’re just like super ridiculously good at like doing your own stuff. Some people are, I’m sure. But it really helps when you have an outsider who has very little, you know, inside emotional connections that Yeah, exactly that too.

Jessica Miller  31:46

yeah. 100% Yeah. And I would like to also add that as we’re throwing all this stuff out there, it’s also somebody else helping us decide what maybe isn’t relevant like our love for Taylor Swift doesn’t need to be on the front page of our website all the time.

Jena Gribble  31:59

We’re gonna put that on the about page somewhere. And we’re gonna be we’re gonna be demonized. Later, later in the game.

Jessica Miller  32:07

There are a lot of Taylor Swift Fans, I think who listened to this podcast? So they can relate? Oh, my gosh, 50? More?

Jena Gribble  32:13

Yeah, moment, aren’t we? Yeah.

Jessica Miller  32:16

It’s are totally relatable. Oh, my gosh. So looking forward. Now, you know, what are some of the things that blush cactus is focusing on? As we think about like, end of the year, next year? Like, where is your heart taking you? What do you feel like people need in the branding and website world that you’re really excited to sort of lean into?

Jena Gribble  32:35

Yeah, I think, you know, we’re gonna lean even heavier into the strategic component of helping our clients succeed, really doing that we’ve found just night and day differences. And that’s really kind of what makes you know, any, you can go anywhere and just get a website, you can go to Fiverr, and get a logo. So what’s the difference, honestly, between working with an agency like ours, and then going to, you know, Joe Schmo down the road, and there’s nothing wrong, by the way, with going to a freelancer to get your logo or even some of these other services. But if you’re ready for like, truly lasting results in your business, and, and really to see the the level of success that you’re wanting to achieve come true. This, the strategic component is really you can’t skip it. And so we’re not allowing people to skip it anymore. Before we would kind of try to meet people where we were they were budget wise, and all of that now, it’s like, no, you know, you spend the money on strategy, and you do it once or you don’t, and then you can be like our other client who’s spending it twice. And it doesn’t make sense. So that’s really where we’re leaning into, for 2024 is continuing to strategically, you know, help with positioning and all that with our brands that we’re we’re helping to level up. And then you know, the other thing too, is we were launching a, a website, template, shop, we have one right now on our website, we’re going to be kind of leaning into story brand website templates. So say you’re not say you are in that beginning phase where you’re just not ready for, you know, you don’t have the budget or the the time energy effort to go big yet. And you haven’t discovered enough about yourself, I would always I always tell people, if you’re still in the discovery phase of your business, don’t go out and spend 1000s and 1000s and 1000s of dollars to like have this big website. You can if you have a lot of runway and that works for you. But I always say work through those kinks. Get through the teenage phase of your business, that adolescent phase, discover who you are, and then grow into your 30s and then move up. We want to be able to serve those people too. And so we’re going to, we’re going to kind of created a pretty awesome template shop that people can just start and do it on their own DIY. And then when they’re ready, they can come to us and we can take them to the next level.

Jessica Miller  34:59

Yeah I love that that’s such a great service, because it will, it will help you serve as kind of both sides of that ideal customer, wherever they are on their journey. And of course, I mean, I’m, I’m biased, but by saying this, but I am right that I love the StoryBrand framework. And I think anytime you can create assets that leverage that framework, it’s really powerful, and then marrying it with all of your design skills and your strategic skills. Just make that asset, whether you’re, you know, buying it on the maybe on the least expensive side, because you’re very new. And or you’re investing at more of a premium level, that’s going to follow you through. So you know, working within that construct, I think is really really powerful. Jena, I love this. I could talk branding all day with you. This is so powerful, based on your journey and what you have gone through and where you are now, what is that one piece of advice, whether there’s someone who’s maybe earlier on in business, or they’re more established in business – What is that one piece of advice as it relates to either business in general, or your branding that you would give people that you would leave them with?

Jena Gribble  36:09

I would say, a couple of things, narrow your focus. Because, you know, a jack of all trades is a master of none, which isn’t the real saying, by the way, but we’re going to use it for this example. You know, you really do need to narrow your focus so that you can be known for, for something, right and and that’s really going to help you to launch and grow quick, quickly. The other thing too, is, don’t be, don’t shy away from creating operational processes around what you do so that when you’re ready to scale, you can scale quickly. And then I’d say, don’t forget to know who you’re talking to. And you want to sound and look good. Like when you’re ready when you finally can invest, to like take your business to the next level and invest in somebody to write your copy and do your branding, and do your website. It will be some of the best money you ever spend in your business. So those are my I know you asked for one but I give you three tips.

Jessica Miller  37:07

I love it. It’s one big one. Yes, bonus content. I love it. I love it. Yes. And I echo all those things, music to my ears. Jena, where can people find you out on the interwebs if they want to connect with you check out your website, hire you all the things I would say

Jena Gribble  37:24

just go to blushcactus.com. And it spelled just like it sounds B-L-U-S-H cactus.com. And we are currently working on becoming a little bit more active on the socials because we’re a little bit silent radio silent, honestly over there. But eventually, you’ll be able to find us on social VR website.

Jessica Miller  37:42

So awesome. Awesome. And for everyone. We’ll link all that stuff in the show notes. Jena, thank you so much for being a guest. This was such a joy talking to you. Likewise, likewise and for everybody listening. We will see you all here next week. Have an awesome week everyone!