What you’ll learn in this episode:
What, exactly, is stopping you from going all-in and reaching all the goals that you have?
Certainly, Covid hasn’t made it any easier to do that. But, there’s a silver lining.
What if I told you that the circumstances don’t dictate your success? If anything, you can use the circumstances to increase your success.
You can get up out of the river of misery and into your zone of genius by simply deciding to change the dirty diaper that is your circumstances.
Joining me today is Susan Hyatt. She has grown her own coaching practice into a 7-figure business. She has even been featured in O, the Oprah Magazine, Cosmopolitan, Seventeen, and Woman’s World.
She knows what she’s talking about, and she’s here today to share that knowledge with you – for free!
Here’s a glance at this episode:
- Pre-cap (or prequel) – it’s like recapping, but in advance. It’s literally looking into the future as though it’s the present.
- If you want high-quality results and solutions, you need to be asking high-quality questions.
- Stop swimming in the river of misery. Take off that dirty diaper and get busy.
- Women have, on average, 5.5 hours less leisure time per week than men.
- If you’ve told yourself “it will take just 5 minutes”, you’re lying. It never takes just 5 minutes.
- “If you can crave it, you can create it.”
- Don’t go to sleep on yourself. There are things that you want to do that seem impossible – so, do them.
Mentioned in this episode:
The Rich Coach Club Facebook Group
University for Life Coach Training
Work/Connect with me:
Business and Rejuvenation Retreat
[01:00] Jessica: Hello, everyone, and welcome back to the practical mindset podcast. Today, I am so excited to share with you a very special episode with my coach and mentor, Susan Hyatt. Susan is a master-certified life and business coach, a best-selling author, a TEDx speaker, and the queen of helping women create the life they crave. Over the last 14 years, Susan’s coaching practice has grown into a multi-seven-figure business that now encompasses everything from mastermind programs to a marketing agency, to the University of Life coach training. Susan has been featured on national TV and in magazines like O, the Oprah Magazine (one of my favorites), Cosmopolitan, Seventeen, and Woman’s World. Most importantly, Susan has been instrumental in helping me to play bigger and grow my business into what it is today, and now she’s on the podcast to share her insights and wisdom with all of you. So, get ready – you’re in for a real treat. Listen up.
[02:17] Jessica: Well, hello, everyone, and welcome to the practical mindset podcast. I am so excited to be joined in the studio today with the Susan Hyatt. Susan, we’re so excited to have you here on the call. Welcome.
[02:32] Susan Hyatt: Listen, Jessica, it is my pleasure. I’m so excited to be here. I can’t wait to dive into this juicy conversation for your people.
[02:42] Jessica: Absolutely. So, as many of you know, I talk about Susan all the time. Susan and I go back, gosh, so many years now – I can’t believe that we’ve been coaching together. So good.
[02:51] Susan: It’s been such a delight. You’re the ideal of ideal clients.
[02:57] Jessica: Oh, I feel the same way about you. I have grown so much over our time together, with all the different things that I’ve done with Susan. One of my favorite things about Susan is that, of course, we love and are passionate about so many similar topics, and on this podcast, we spend a lot of time talking about building businesses and playing big, going all-in, and making the money that we want, so we can have the impact on the world that we want to have, and, I think, in many ways we don’t even know what’s possible for us in that arena, so locking arms with someone like Susan Hyatt to really get come into my own and, really, forge my own path in that way has been a really important thing and helping people embrace that. I think, Susan, you are one of those people that could help people do that in an amazing way. Like, it is one of your superpowers. So, I would love for you to share, from a superpower perspective, how do you help people do that? I’ve lived it. I want to hear what your superpower is, from your perspective.
[04:01] Susan: Well, I love talking about superpowers because I often find that our superpowers are things that, maybe, we previously overlooked or got trouble for as kids, or were shamed for, or we’ve toned down for culture at large. So, I find that one of the things that I’m able to do is see someone’s potential pretty clearly. I have an ability, and I do love this about me, although sometimes it’s torturous – I have the ability to see what’s possible for people, so when I’m working with clients, I can say, “I can believe in you, but I can’t believe for you”, so sometimes the real work is helping clients see what’s so clear to me of what’s possible for them. So, it’s almost like my essence connects with their essence, and when that happens, then anything is possible. So, I would say empathy and intuition, and I have an unwavering belief in possibility for myself and others that keeps us going.
[05:27] Jessica: Yeah. Yeah, that ability to believe in someone before they do. I think it’s true, and I watched you do this with me and some of my mastermind sisters. It’s like you’re seeing it and you’re not going to let them off the hook.
[05:45] Susan: No. Because I’m like, “listen, everything you want is right there. Everything you want is right there, so I’m not letting you off the hook.”
[05:54] Jessica: Yeah, and you hold the space for them so that they can then get to that place where they are – I think they start believing and they sort of move into it. There are so many incredible tools that I have worked with for you. One of my favorites that you made me do was to write our prequels. So, when we started working together – talk about the prequel. Explain the prequel to people, because I love it.
[06:19] Susan: Well, I love that you call it a prequel, because I talk about main character energy in your life, but I actually call it a pre-cap. But, listen, prequel is just as good. Pre-capping is recapping in advance. It’s basically telling the story of what is going to happen in the future as if it’s happening. So, pre-capping is thinking about what’s ideal. What would your dream business be like? Or your dream life, or let’s recap in advance how this is going to go. Recently, I did an event and I was really nervous about this event, it’s Finish Strong. Typically, Finish Strong is a live, in-person event, but due to COVID, last year it was virtual-only, which I know how to do. I know how to do a live event. I know how to do events on zoom now, but this was a hybrid event, so there were people that were going to be there live, and then also a large virtual audience, and the technology involved and the AV, and the choreography that had to happen, event-wise, to make the folks at home feel like they weren’t just watching something happen in a fish bowl, and then the live attendees to feel like I was really there live with them, I was nervous about it. So, I pre-capped the event and I was like, “listen, you know”, and I detailed every day of the event and how it was going to go, and how I was going to feel, and how people were going to feel, and what the testimonials were going to be like, and it just helps me step into the possibility of pulling this event off, instead of swimming in the anxiety of like, what if the Wi-Fi craps out? What if the camera doesn’t work? Because there were a million of those moments, and I find that pre-capping helps you, first of all, decide what it is that you want, and second of all, then step into the energy of that in advance.
[08:28] Jessica: Yeah. I’ll tell you, I think it was an amazing, totally seamless, as usual.
[08:35] Susan: Thank you.
[08:36] Jessica: Yeah. It was great. I love it. For any of us who listen to this, and there’s a lot of people in my audience who are in your audience that go to the Finish Strong event, it’s always awesome – as awesome as last year and all the other events. You brought up a really interesting point, and that is this idea that so much has changed for us in Covid, and it just continues to change moment-by-moment. Just when we think we kind of have got it, and I know, for you, it was going to be an in-person event and then. all of the sudden, now it’s hybrid, and the playing field keeps shifting. So, what are you seeing, with your clients, that’s shifting for them in Covid? What has COVID brought onto the playing field that, frankly, I think, is going to make them stronger and better business owners, more resilient women – what are you seeing there?
[09:28] Susan: Yeah, you’re correct. I mean, I partnered with some friends on an event called The Most in LA in June, and when we decided to do that, the Delta variant had not reared its ugly head yet, and then people started messaging me saying, “have you heard about the delta variant?” and I’m like, “here we go”, and then of course that impacted Finish Strong because I was already marketing Finish Strong. To your point, I’m so sick of saying the word “pivot”. I want to slap my own face. What I have witnessed is business owners- I mean, listen, entrepreneurs are already scrappy and good at figuring out what needs to happen, and I think it’s just challenged us to the next level of, well, we can either pack it up and go home or we can be solution-focused. So, what I’ve encouraged my clients to do, and what I’ve been doing, is asking high-quality questions so that I get high-quality solutions and results. So, if I’m going to be solution-focused, asking questions like, “how is it possible that I could pull off this event that’s hybrid? How is it possible that I could still serve clients even though we can’t be in-person?” Or, “even though I can’t take these retreaters to Italy right now, what is the solution instead of ‘Oh, my gosh, the sky is falling’?” Certainly, there are industries that have really been hit hard, like the restaurant industry or travel and tourism, but what I’ve noticed – I have a friend in the restaurant industry – she owns three restaurants here, locally, in my town, and I witnessed her doing food trucks and preparing lunches and meals for the hospital healthcare workers and finding other streams of income so that she could keep the lights on and pay her employees. So, when you do something like that, when you go through, for example, in my business, almost my entire strategy for 2020 was going to be live events – it was going to be these rooftop meetups, and we had this whole rooftop series planned, all the marketing done, and then in March, it was like, “OK, shelf that. What do we do now?” So, when we go through, and we’re still going through COVID and changes, like you said, that are happening all the time, the amount of muscle and resilience, and problem solving skills, that we’re building – business-as-usual would feel like a warm bubble bath, and we’re still in it. I had, probably, my most-opened email in the history of my company, was when I was marketing Finish Strong, and the subject line simply asked, “are you vaccinated?” Now, I wasn’t making a case for being vaccinated or not. I was just asking the question because I went on to explain the event’s Covid policy, which was either vaccinated or give us a negative Covid test. It wasn’t making some proclamation about you should be one or the other. It was interesting, the response, the open rate was the highest, our inbox was flooded with people just mad, and it’s interesting to look at how even conversations with our audiences are changing, and have had to change, and how, as entrepreneurs, we have an opportunity to really live according to our values, and one of my highest values is freedom and motivation, inspiration, all of those things, and it’s like, OK, even in times like this, where can we find the opportunity to lift people up and offer solutions, and offer a place for people to go when so many people are hurting?
[13:54] Jessica: Yeah, absolutely. One of the things I know that drew me to you Susan was this – you are really good at holding the space for so many people, and, I think, in that way that is centered and it allows people to show up as who they are. I think when the outside world is stressed – we are stressed and Covid is a perfect example of how we’ve been holding this weight for such a long time, it really brings all this stuff to the surface, and, I think, to be in the presence of people that can let you be you and a hold that space for you, and then help you navigate through it in a way that promotes discussion and conversation, and growth – it’s not all rainbows and unicorns. We know this. But, when we’re in it, sometimes it’s all-consuming but you have to kind of go through it to come out the other side more resilient and stronger, and, frankly, I think, if you can tap into your creativity as a human being, but definitely as a business owner, there’s a whole year’s worth of ideation that you had as a result of this huge hurdle that you were in, that would make the other hurdles look like a vacation.
[15:12] Susan: Oh, you know, I used to make that joke when there were problems in business and someone was being a troll online or got a terrible email, or whatever it might be, I would be like, “listen, I have raised Ryan Hyatt. You’re going to have to do better to scare me, OK?” I used to use parenting. Now, it’s like, “OK, they’re mad about what? They said what?” It is peanuts compared to what we’ve had to do over the past 20 months, so I think it’s given all of us so much perspective. It’s like, “listen, people are losing their lives right now. I’m real sorry that your mug is broken in the gift box.” I’m not going to get wrapped up about that, OK.
[16:03] Jessica: Yeah. What would you say, from your armamentarium of tools and the way that you work with people, what are some of the things that you feel like helping them the most, kind of, drag themselves out of that river of misery? Sometimes we get there and it’s derailing us and we don’t even see it. Talk a little bit about how you’ve helped people do that.
[16:22] Susan: Well, so, the river of misery – I think that in order to get out, you have to acknowledge you’re in it, so awareness that there are things happen and everyone’s having, you’re having some intense emotion about whatever it is, the situation. Whether or not they know someone who’s actively hospitalized from COVID or they’re just dealing with their children being home and being home schooled, or whatever it might be, the number one thing is not pretending that what is happening isn’t difficult, because resisting the reality just makes it worse, so the first step is like acknowledging that it’s happening, accepting that we are not in control of this virus, or [insert external circumstance], but what we are in control of is how we support ourselves and what we tell ourselves, and what we want to do about it. I often make the joke with myself and others that you’re sitting in a really dirty diaper right now and it’s your choice. Just ask yourself, “how long do I want to sit in the diaper? What’s it going to take to change this diaper?” So, an acknowledging that if someone is grieving, they’re grieving the loss of someone, a job, life as they knew it, whatever it might be, let’s process that and then not pretend things are hard, but figure out what do we want and how do we go get that, and how do we make these changes that we want to make? Because, let me tell you, I’ve been in the river. I have been in that river of misery and pounding my fist, and gnashing my teeth about “this isn’t fair”, entire streams of income postponed, and like, OK, alright, well, what are we going to do about it? Because we can either sit in this dirty diaper or we can get busy. What are we choosing?
[18:31] Jessica: Yeah and I’ll never forget the first time that you asked me that question, “how long do you want to think that?” Because, I think I was beating my head against the wall about the same thing, God knows what it was. Sometimes, I’ll just speak for myself, I remember there were some tough decisions I needed to make in my business and I wasn’t happy about it, and I just wanted to sit there for awhile and sit in that river, and you’re like, “OK, but then how long do you want to stay there? How long are you going to let yourself do that?” I think you made a really important point from the perspective that it’s almost like things get piled on. It always happens at once and we have really did in that circumstance for, now a year or more now, and there’s all this stuff that we are responsible for, I’ll just speak for, especially, women that is happening in the background, it’s happening around us, we don’t even know, and we just added on home-schooling and having to make 45 decisions just to get out the door and go to the grocery store now with masks, and this and that, and that really is a big part of our experience as business owners, and just as individuals.
[19:43] Susan: Absolutely. You know, I talked quite a bit about – it’s called either the second shift or the invisible workload of women, and it is when you look at what’s happening with COVID, the invisible workload for women has magnified and grown, and what I mean by “invisible workload” is, typically in heterosexual relationships, the woman is the one who does the emotional heavy lifting of the relationship – we’re the ones that know which Sippy cup the kid likes best, we’re the ones that know where the pediatrician’s office is, we’re the ones that know all the details of life. For your listeners who aren’t parents, it happens without children. It happens in workplaces and in communities. Women tend to be the ones who are trained to assume roles and responsibilities of caretaking and details, and the handling of life. So, you put COVID in there and all of a sudden it’s an extra full-time job. The latest research, Jessica, shows that, on average, men have an extra 5 1/2 hours of leisure time per week than women. That’s on average. That adds up to women overworking, being stressed, dealing with so much more than what we ever bargained for. So, of course, coaches like you are needed to help women unwind that and figure out how to have boundaries, how to delegate, how to take back that leisure time, and not be on default mode as Superwoman.
[21:32] Jessica: Yeah. I see this coming up quite a bit. Would you say that this is one of the biggest things that you feel are holding a lot of these female entrepreneurs back, where it’s like the weight that they are carrying, currently, that’s really causing a disruption in their life?
[21:49] Susan: 100% I actually just did some hot seat coaching yesterday with my On The Six mastermind and one of our most successful– I’m sorry, for second, do you hear that vacuum?
[22:02] Jessica: Yeah. It’s okay. It’s not super loud, it’s okay. This is real life. Everyone listening, this is real life.
[22:11] Susan: I mean, thank God I’m not the one doing it, I have delegated. My story is that I’m doing this hot seat coaching with the On The Six mastermind. There’s this really successful entrepreneur talking about that she needed coaching on being more efficient, and productivity and efficiency. Let me tell you something. This woman does not need to be more productive and efficient. She has three grown sons living in her house, and a husband, and she is the one. She’s the one in charge of food, she’s the one in charge of cleaning the house, she’s the one in charge of all of it, and only, you’ll die, Jessica, she has a six-figure business, and her VA is only contracted for 15 hours a month.
[23:06] Jessica: Oh, wow.
[23:07] Susan: So, I’m like, “here’s what you’re getting coached on. You’re being stingy with yourself. You need to think about the conditions that you need to thrive, and everybody else in that house needs to go to work and have a job. Now, I’m not talking outside the house. You’re done taking care of everything in that house, you’re done. Hire a housekeeper. You’re done with this 15 hours a week, or a month. I kept saying a week and she kept correcting me going “no, a month”, and I’m like, “that’s even more offensive” I find that not only are women absorbing all the work, they’re not asking for help. This used to be me. I get hot and bothered about it because this was me. I was doing everything and had no help, so now I’m constantly encouraging the clients that I have to take a look at, personally and professionally, what kind of support do they need? What are the conditions that you need to thrive? Really, have a life and stop like over-efforting all the time.
[24:14] Jessica: Oh yeah. I’ll say, for the people that are listening to this podcast, they’re all ambitious people. The doing is not the problem. One of the things I have discovered in my life, and I see this with my clients all the time, is there is one phrase that gets me in trouble and just kills everything, and that is a phrase, “this will just take me 5 minutes”.
[24:41] Susan: Biggest lie ever.
[24:43] Jessica: Lie from a time perspective, but it always puts me in the driver seat of doing the thing. I can just do this in five minutes, so I’m going to do it. So, we end up, to your point, over-affording instead of being able to really empower the people around us and get our needs met, and it’s win-win because they produce so much more and, most importantly, we feel so much better, we end up just doing, doing, doing, and thinking the solution is that we just need to do more.
[25:16] Susan: I know and it’s funny that you pointed out that you, me and your listenership are all ambitious because actually this client started out saying “I’m ambitious and really driven and I have these goals” and I’m like, “OK, well then honor your goals and get some help. If you’re ambitious and driven and being the one to scrub the floor is- no.
[25:41] Jessica: Yeah, and it pulls you right out of your own zone of genius – the things that you can do that actually will move the needle in your life and feel better.
[25:50] Susan: Yeah, and when you don’t have the right kind of help it just seeps into everything. Just before this podcast, I spent 45 minutes, I have a subcontractor who is not honoring our contract and doing what they agreed to do, and I had to spend 45 minutes sifting through our support inbox figuring out what happened, where the ball was dropped. and fixing. I’m like, “I don’t have time to be the one doing this”. So, it’s like that contrast of when I don’t have the right help wakes me up real fast. All y’all listening, I want you, throughout your whole day today, to ask yourself “should I be the one doing this thing? Yes, or no?
[26:38] Jessica: Absolutely. That question alone just creates so much freedom. Just this idea that it doesn’t have to be you. We talk a lot on this podcast about practical ways to move yourself forward and move your business forward, and, from a mindset perspective, just asking that question that you just said opens your brain up to a whole other possibility of what possible for yourself, never mind all the other people around you and your goals.
[27:11] Susan: It’s the perfect wake up question. Who else can do this?
[27:15] Jessica: That’s right. I’d love to hear a little bit about how you navigate your way through that, because I think a lot of times, we hit these walls and we’re like “this is not working”, and we think it’s a crisis, but I want to say, I have a hunch that actually that’s where all the brilliance comes. What are your thoughts on that? As you’ve navigated through who could do this? Do I do this? Does someone else do this? Versus being “it’s not working” and just freaking out about it, you know what I mean?
[27:45] Susan: So, when something’s not working, there’s lots of different things that you can assess, but I can pretty much guarantee, it’s not that we’re not working hard enough. Often, when something isn’t working, it’s because we’re trying to do something that’s not in our zone of genius, which is from The Big Leap, which is a book I love. When things aren’t working, it’s typically because we’re working in our zone of competence or our zone of excellence, and we’re getting stuck there and not sticking in our zone of genius. For me, it’s not even my zone of competence to be duct taping together this subcontractor’s job that they didn’t do. It is the worst waste of time. When something isn’t working, it’s like, “OK, what is the solution-focused thing that can happen here? Who can help me? Who else can do this? Where can I find different answers?” Asking questions that pull you out of “well it’s not working. I guess I don’t get my thing. I guess I don’t get the gig I want, the money I want, the life I want.” That’s not the answer. There’s a solution somewhere.
[29:07] Jessica: actually you saying that brings up something I’ve been thinking about so much recently, which is for another podcast another time, but what I’ve been noticing is that we, and I think COVID and the quarantine, like a shutdown of it has also fostered this, but we go into this default place where it’s almost easier for us to not want it, not go after it, think we can’t have it, than to get creative in understanding the constraints, being able to figure out how we could make it happen, versus “it’s not happening. I just didn’t want it. Forget it, I’m not going to do that.” We’ve been in such a time where it’s like we’ve been told we can’t do something, and that for, maybe for good reason, it’s almost like this has become bigger. We are telling ourselves “I can’t do that” or “forget that.” Almost a little bit more on autopilot, I would say.
[30:05] Susan: Yeah. One of my taglines is “if you can crave it, you can create it”. I really believe that we wouldn’t have the craving or the yearning for whatever that goal is, or the thing is unless there was somehow a way for us to create that for ourselves. You’re right, I myself have fallen into that where I have this goal and when the going gets tough, sometimes rather than be all disappointed, we would rather just say “Oh well, never mind, not for me, not meant to be. That happens for other people and not me. It’s too hard. Whatever we want to tell ourselves” and we kind of let ourselves off the hook when we can absolutely survive disappointment and keep trying. I always think about this one moment, it’s parenting related, when my son Ryan I was having a terrible time in the traditional classroom setting. He had been diagnosed with ADHD as a little guy and none of the holistic approaches that we were trying seem to help, and I reluctantly went down the medication train, or got on the medication train, and the first medication we put him on actually worked for about 8 weeks, and he is one of those humans whose system like he will metabolize medication really quickly and then doesn’t work anymore, so it became this like merry-go-round of trying things and it not working and all this. I remember I was so frustrated in the pediatrician’s office one day and let’s say we had tried three things, and I was like “nothing is working, nothing helps, this is terrible”. I was not yet a life coach, and I remember she looked at me and she was like “well, quitting is not an option. That’s not an option. So, what are we going to do?” She was just smacking me with reality that like “oh, so you’re saying you’re throwing in the towel?” I think we do that, though, with our dreams and our goals. With our kids or our loved ones, we’ll do whatever, but with our own goals and our own dreams we’ll let our own selves down and be like “never mind. too taxing”. If you could just get over the disappointment and ask yourself different questions and say “what else can I try? I know that there’s information out there somewhere with a solution to this or an approach I haven’t tried. I just haven’t found it yet.”
[33:03] Jessica: Yeah. I’ve been noticing this, too, in my life recently because I started to think about, of course, things to talk about on the podcast, topics, and I started thinking about this idea of desire, I started to see where I was skirting the disappointment too, and then I started to look around and say “where can I just make those small creative moves that are going get me closer to my goals even within the constraints?” Some of them are really big moves, like it’s been a dream of mine and my husband’s, if he’s listening to this podcast, he’s like “oh, here we go.” I want to live in Italy with my family for an extended period of time, and I have decided it’s happening. Now, of course, Covid has thrown a whole wrench into the timing of that, and I can’t go to Italy right now for the way that we’re quarantined and the things that we’re dealing with as a family. However, my children who are little, enrolled in a Italian class, it’s conversational Italian, and I thought to myself “I’m doing it” This is moving me closer, never mind it’s so joyful and so awesome on a whole other level just to watch them, but I think that circling to our businesses and making money, I truly believe that, first of all everything is connected, so when I enrolled my children in Italian, you would think it had nothing to do with my business, but the identity of someone who is going to desire it and go for it totally affected my business, and I think this place of being in the zone of genius, like you’re talking about, that is where all the money is. What would you say? Do you agree with that?
[34:48] Susan: I totally agree with it, and I love your example of enrolling your children in conversational Italian because there are small ways, when I say “if you crave it, you can create it”, there are ways to step into that right now, like you did, before it’s happening so maybe you subscribe to an Italian cooking class online. There’s lots of things you can do to sort of get into the energy of what it’s gonna be like when the actual move happens, and preparing yourself, your mind, and your life – this is inevitable. Me becoming the CEO that I want to be, or me becoming the mom I want to be, or whatever it might be, taking the actual steps within the constraints that you have right now due to COVID, it’s like “well, when the borders open, we’ll be ready.
[35:46] Jessica: Yes, totally. We talked about this a lot, you and I, but that whole concept of dreaming and scheming, and the joy that it brings, and all of that, it just allows us to then take the action from there in a way that feels amazing and is actually producing results, it’s just so good, and I think when we get brave and we get creative, and we do that as coaches, we allow our clients to do that because we’re holding that space for them, they’re seeing it, and by living the belief, we’re showing them that we’re holding the belief for them too, and there’s so much ahead for them, and I just think that that makes me want to jump out of my chair and go run around. It’s so good.
[36:28] Susan: It’s really the best thing in the whole world to see you and clients just doing the thing. Coming up with ways of being and living, and and changing relationships in ways that are so inspiring. I mean, my clients inspire me every single day with the things that they’re doing. I don’t know if you feel this way about – I love living vicariously. I, personally, don’t want to travel around the US in a van, but I love watching, there’s two or three people I know in my social media feeds that are doing that right now, and I love it for them. I’m like “look at them. They’re in the redwoods, and then the next day they’re in Colorado.” I’m like “go. You go with your cat in the front seat of that RV. I’m here for it.” I just love seeing people get what they want and do what they want, and live life on their own terms, and I just can’t think anything better.
[37:38] Jessica: Yeah. I agree with that. To that end, for our listeners, what is one thing that you would tell people to go out and do today to really make that shift, play bigger, grow their business, make money. What would you tell them, if you could do anything today, go do this?
[37:55] Susan: Oh, my god. If you could do anything today, go do this… I would say, write down the real goal that you have for your life or bucket list-type thing that you’ve been telling yourself is not possible. I think people have to admit to themselves what it is they’ve been sleeping on. Hands down. I think most women won’t admit what they’ve been going to sleep on. Don’t go to sleep on yourself.
[38:25] Jessica: That’s right. Yes, and I think there’s something incredible that happens when you hear yourself or see what you really want. We’re not asking ourselves “everything being equal, what do I want?” Even if you don’t decide you’re going to do that thing right now, like I’m not going to Italy today, I know that’s what I want, and so many things, both consciously and subconsciously, then will get me to that goal. It’s just the best. People like you and I are going to be cheering ourselves and each other on.
[38:58] Susan: That’s the next thing. Find people who you can tell your dreams to that will cheerlead and say “I’m here for it. Go for it.” You’ve got to have people around you like that, other than naysayers.
[39:16] Jessica: Totally. To that end, Susan, I want you to tell everyone, where can we find you on the interwebs? Where could we come hang out with you, if people want to find you?
[39:26] Susan: Well, my name on social media is just @SusanHyatt and then I have a podcast called The Rich Coach Club podcast, and then I also have a website, shyatt.com.
[39:42] Jessica: Awesome. I will put all that stuff in the show notes for people that are listening. Susan, I cannot thank you enough for being on here. it’s the highlight of my day. Thank you so much, and for sharing your wisdom, being who you are, and just touching so many lives. I so appreciate you being here.
[39:57] Susan: Thank you. I so appreciate you, too. Alright, bye.
[40:00] Jessica: Bye, everyone. Until next time.
[40:02] Wow. Wasn’t that an amazing episode with Susan Hyatt. So many gems. I hope you go out and take some of that advice, and implement it in your own business right away, and, especially, my favourite, the pre-cap. I’m telling you; you will be shocked at the wisdom that comes forward from that powerful exercise. Speaking of playing bigger, if you’re ready to bring your business to the next level, I encourage you to check out my new free resource on how to run consult calls with ease so that you can convert interested clients into paying customers. You can download it for free at Jessicamillercoaching.com.
Until next week, have a great one.