Episode 135

Episode 135: You Are The Product With Calvin Correli

Subscribe


What you’ll learn in this episode:

The entrepreneurial journey is both an internal and external game. As individuals, what we experience and the support and tools we seek is often the same things our customers seek and can often be the key to the work with do in the world.

In today’s episode, I sit down with Calvin Correli, the founder of Simplero, as he shares his journey of integrating spirituality and entrepreneurship. He discusses the challenges he faced in managing multiple software tools and how that led him to create Simplero, a platform that combines all the necessary features for entrepreneurs. Calvin emphasizes the importance of aligning with your purpose and getting support to build a successful business.

He also explores the process of peeling away layers to let your true self shine, and how allowing yourself to do this is paramount in both your individual growth and the growth of your business. Calvin also shares how this has led him to coaching entrepreneurs and integrating solutions for them both on the software and coaching side.

In this episode, you will learn to:

  • Why integrating spirituality and entrepreneurship can lead to personal and business growth.
  • How aligning with your purpose and getting support are the foundation for success.
  • Why peeling away layers and embracing your true self can attract the right people and opportunities, and be the most powerful tool in your business.

Mentioned in this episode:

Calvin Correli on Youtube

Calvin Correli on Instagram

Calvin Correli on Facebook

Simplero Main Site

Calvin Correli on the Web

Calvin Correli on Twitter

Calvin Correli on LinkedIn

Offer Optimization Scorecard

Leave a Podcast Review

Subscribe

Work/Connect with me:

Offer Optimization Scorecard

Book a Call

About Calvin Correli

Calvin Correli is a speaker, author, investor, spiritual teacher, and founder of Simplero, an all-in-one- platform that makes growing an online business simpler. His first book is Show Up & Serve. His next book titled You Are the Product is coming out early next year. A coder since the age of five, Calvin’s genius is making entrepreneurship simpler.

Jessica Miller [00:01]

Hello, Calvin, welcome to the It’s Your Offer podcast. We’re so happy to have you here.

Calvin Correli [00:06]

Thank you so much, Jessica. I am so excited to be here with you.

Jessica Miller [00:10]

Yeah. So for the audience, please tell us who you are. Tell us about your business so that people know.

Calvin Correli [00:17]

Yeah, well know who you are, as always, like, how deep do you want to go into. But the brief story is, I make software for entrepreneurs, and I started making that software because I went through a life crisis. I dove into, you know, therapy and personal growth and body therapy and all these things and a spiritual teacher. And then came out the other side, realizing that everything I’ve learned was relevant to other employees. So they were all struggling with what’s my purpose in life? What’s the meaning of all this that I do? What should I do with my life? and all the traumas and wounding, mental emotional blocks, and all that stuff that we run into. I’m like oh my God, I can’t believe that nobody’s teaching this stuff to us. And this is back in 2008. And so I was like, I got to do that. And I discovered online courses and online coaching businesses and started doing that. I was like, I need one software for my email marketing, and another for my website. And then I need this thing for my shopping cart. And I need something to host the membership site and the videos, it seems so complicated. Let’s do something that simpler. Then I set out to do that, and that became Simplero, which is the software. So that’s exactly what Simplero does. That’s the problem that we solve.

Calvin Correli [01:37]

And then the next piece of that is the coaching piece of the founder, like what do you need as someone who is the genius of your business? Like how do you need to grow, right? Because you know this very well, you are the cap on your business. You’re how you are in the world. Your state of being is the cap on what you can do in your business. And so that’s what I help founders with in on the coaching side.

Jessica Miller [02:06]

I love it. Okay, so tell us – so when you started, you are a software engineer by training, which I think is so amazing, which explains the coaching and the software integration, which I love. So tell us, when did you decide to become an entrepreneur and what really sparked that? You said you went through some personal shifts?

Calvin Correli [02:24]

Well, so I was born into entrepreneurship. Okay. Both my parents were entrepreneurs. My mom started a software company in 1980. She was a little bit ahead of her time. So my parents were studying engineering separately. And they met through one of the IT pioneers in Denmark who later became a member of the Euro European Parliament and doing space technology on some really interesting character. And my mom was dating him, and my mom and my dad met him through whatever, so they ended up that they were both working for him. And then they met each other, married, and then had my brother and me, and so they were both into software. And so my dad was teaching me programming. My mom started software and my dad has his own company. So for me, it was like always, I never really seriously considered any other path. I think I would be utterly unemployable. I didn’t have a job at one point for a few years. But other than that, I’ve never worked for anyone other than myself, or my mom or my dad. I’ve worked for both of their companies.

Jessica Miller [03:27]

Oh, my gosh. So you started out doing what you were you doing when you first like had your own company’s official programming?

Calvin Correli [03:33]

Like since I was a kid, I would. At 12 years old, I was making pretty darn good money. And this is like pre-internet. I’m like, I’ll be 50 this month. So pays me right. I was born in 74. So by mid-80s, I was making like, I don’t know by today’s standard is not it’s not a ton, but for a 12-year-old. There was a lot of freaking money. Yeah selling software to it was like friends of my parents that were working. One of them was really in the patent office. And then he was like, needed some software that could do something and I whipped it up for him and a few hours, and I made some good money like that. Those kinds of little gigs.

Jessica Miller [04:05]

Oh my gosh, okay. And then when you grew up, you took all of that experience, and you did what was it?

Calvin Correli [04:13]

First, I started as an adult, I started my first real company. After I moved to New York, I decided to study computer science. I was debating should I go to college, or just go out and make some money. I decided, okay, let me go. Go study computer science. And then halfway through most people in Europe, they’ll go study abroad in some country in Europe. And so, I want to do the same thing except, when you’re doing software, it doesn’t make sense to go to Germany or France or Spain or any place like that. So it had to be the US. And then I found oh my god, they pay $30,000 in tuition to some college, or I could make six figures program. Which should I do? I got my first job. It was like 25 years old, moved to New York City. I got a job for a company in Boston. So I actually started working remotely in 1999. Pretty much been working remotely since. Wow. Except for a few periods. And so learn so much there. And then after two and a half years, that company went back to Denmark and started my own my first real company as an as an adult. And that was a consulting firm doing software for MIT, Greenpeace International, like some pretty big firms. It was all related to the job that I had in the States.

Calvin Correli [05:32]

Interesting, okay. And then after that, what happened? You you worked for the company, you probably absorbed so many, so much information and saw so many different companies, and then distilled that down? And what did it show you that you want to do next?

Calvin Correli [05:48]

The thing that I learned was, like I was always focused on I knew I wanted to start a product business. But what I had started with was a services business. So we were, a hired gun to write code. And I was always kind of backseat driving on my clients being like, Oh, if I was running the project, this is what I do. And these are silly requirements. And this is dominant stuff. And then like, when it came to actually building a product, my own, I’m like, this is freaking hard. Coming up with what it should be out of all the things and like, how are you going to go to market live? Not that I had any idea what that meant? Or right.

Jessica Miller [06:25]

Like most entrepreneurs,

Calvin Correli [06:28]

go to market? That sounds cool. What is that? Yeah. So I had a lot of false starts of trying things. And I realized that that’s super common, especially in that tech world that I came from. It was a lot of like, oh, we’ll give you like a mash up. But like Facebook, with the business with that. And it becomes this why do you care? Yeah. And that was kind of the thing for me. It was like, oh, yeah, this could be a great opportunity. And then inevitably, it would turn out that it was way harder than I thought. Yeah. And, and then, when it got really hard, I was like, I don’t care about this that much. It’s not that important to me. And so I think that led me to start thinking about what is it that I really want. And there was an essay that I read from Paul Graham, if you ever heard that name, Y Combinator. A very famous investor. Which was, he said, no startup ever died mid keystroke. And the idea is that, as you’re building your company, you may run out of funding, you may lose all your employees, and all your assets and everything. But as long as you’re still typing away at that keyboard writing code, the startups still alive, right? It only actually dies when you decide to walk away from it and let it die. And that got me thinking about, what is the thing that I would never let die. That I’m going to keep typing away at? Whether it works or not? What is the thing that I’m here to do? And I sat down, I asked myself those questions, and the answers really popped out of me. My mission in life, my purpose is to integrate spirituality and entrepreneurship.

Jessica Miller [08:17]

Tell us what does that mean? What do you mean by that?

Calvin Correli [08:20]

What I mean is, during this whole period where I was doing a services company, but I was wanted to be product company, and I had all these false starts, I went on a deep inner journey, because I realized, the core problem here is that I’m just trying to be successful, rather than doing like what I want in the world. But I don’t know what I want. So, there’s a lot of living from my neck down. I couldn’t feel anything. So, if you can’t feel, you don’t know what you want. And so, it was going in and feeling all that stuff. And like getting my head in order. The way I look at it is that there’s the emotional game. All our feelings where I was completely blocked off. So, I couldn’t feel anything. Our intuition speaks to us through our emotions. But if all we can feel our emotions from 20 years ago, don’t just keep getting triggered, we can’t really feel our intuition. We can’t really feel ourselves, our true self, right. There’s a mental game where we have all these beliefs that can be at different levels. There are some beliefs that were installed when you were a year old. They’re a little bit harder to get to than those what we got from yesterday, right? But that whole mental game, like for me, the thing I realized is just because I have a thought, doesn’t mean it’s true.

Jessica Miller [09:46]

mind blowing.

Calvin Correli [09:48]

Right? Like I used to have this that fear. And I’d have this thought come into my head. You’re a failure. I’m a failure. And I was so terrified of that thought. Because I thought that the more I believed that, the moment I thought that thought it must mean that it’s true. Right? I was constantly terrified of that. I think that thought I’m like, don’t think that you’re failing.

Jessica Miller [10:11]

You’re like, resist, resist, this is going to work. Nope.

Calvin Correli [10:17]

So, the emotional, the mental, actually the physical, which I think is way overlooked. It took me years to really get how crucial that is. And then having a sense of purpose with what you’re doing in your life. Like, I think of it this way, as entrepreneurs, we spent all this time and energy to bring people along with us on the journey – all our employees, maybe we have investors and other people where our customers are paying us money, because they’re getting value right now. But also, because they believe in the mission. They want to be on that journey with us. We believe what we’re doing is not on purpose for us, like what are we doing? Right? What are we spending all that energy on if it’s just to make money? Or just because it sounded cool, like, five years ago in a bar, or whatever it is? Yeah.

Jessica Miller [11:08]

And I think to that end, as well, it’s such an internal game. And it’s also an external game. Right? There is that internal spiritual journey that we’re on anchoring to what it is that we want, getting clear on the impacts and people that we want to be, you know, moving this business through. And then there’s the brass tacks of it. Which I know you and I have talked about a lot. Which is how do you efficiently and practically bring that thing to life? At the same time there’s the emotional and physical game, and then marrying those two things. So frankly, you’re not getting tripped up on either side.

Calvin Correli [11:49]

100%. Exactly. Right. So, I think of it as the simple systems that allows you to execute stuff. Yep. And the spirituality that that gets kind of your inner gears in a machinery in order. Plus, it’s not just mindset and growth, and those kinds of things, it’s the whole thing. And realizing that all of this is one and you can align yourself with everything’s energy, right? Everything is energy. Everything’s information. Aligning with that. And both sides in a workout or work is another way that I like to say it.

Jessica Miller [12:25]

Yeah, yeah. So, through this journey of yours, you started to tap into what we call on the show like this Hell Yes! piece because that’s what we’re all about here. It’s about creating a Hell Yes! Business, growing in a way that feels like Hell Yes! And especially around your offer, the thing that you’re going to put out into the world, and spent a lot of time most emotional, physical time to get out there like you want that to be Hell Yes! Especially for you first. So where was that moment where you figured out, “okay, I’m on to this, I figured out what I want. I know the impact. I’m spiritually aligned. Now, I’m going to do this thing”. Like, what was that thing? Was it Simplero? Or what was the offer that you had at that time that changed it?

Calvin Correli [13:05]

Yeah, it was Simplero. But it was actually it was the combination. Because the thing that made Simplero work, as opposed to the other product businesses that I’ve tried before, was that I was building it for myself. So, realizing, Oh, crap, this spirituality and entrepreneurship, that’s what I’m here to do. This is what people need. Let me go teach that. I didn’t know anything about how do I teach anything? I’m a programmer. So like, seminars, workshops, I’ve never done any of those things. So, I just Googled, and then found online courses and online marketing and all that stuff. I’m like, alright, great. I can do that. Because the other piece was I was terrified of people.

Jessica Miller [13:58]

This is how we feel about coding, I just want you to know.

Calvin Correli [14:03]

But this is why I got good at coding because humans were scary. They would say she didn’t know what to do with them. So just go back to my computer and code some more. Because I mean, seriously, here’s the thing about computers that I love about them. They never talked back. Like, if it doesn’t, if it doesn’t do what you want it to do, you can find out exactly why and you can fix it. Right? I guess humans are somewhat like that, too, when your kind of really master the game. But hey, um, yeah, so but yeah, so the idea of recording a course. And a video that I could then like sell access to not have to be face-to-face with people live was really, it made it really safe for me at the time. Later on, I made the trick of actually challenging myself. You do something in person where the trick was, I sold it ahead of time. So now I had to do it. Yes. And I literally there was asking myself, what is it I’m most scared about right now? What am I most scared of doing? And how can I put myself in this situation? So I have to do that. And that’s what Yeah,

Calvin Correli [15:18]

yeah.

Calvin Correli [15:19]

But yeah, so because Simplero was solving my own need. People started coming to me. It was like, “Hey, can I use it” to like, “this looks really interesting”. And so now there’s a very clear direction, versus me kind of guessing it stuff.

Jessica Miller [15:32]

Yeah. So you were building the software to help you take what it was that you were creating in your programs, or what it was that you were talking about, and being able to push that out into the world in a streamlined way? Yeah,

Calvin Correli [15:45]

yeah. Yeah. It was literally like I was using a tool called Aweber for email, which is still around. I was using Shopify, which is also still around to take money. And I was using some other tool that’s not allowed called Ning for my membership site. And so, I was like, huh, okay, I needed to make some payments, stuff that Shamu I couldn’t do. So let me build a payment piece. So, I just built that piece for myself. And then I was like, well, instead of taking money here, and then I have to ask people and add them wherever I want stuff, why don’t I write a email piece. So, I can send out the email to myself. And like, as soon as people buy the automated email, as the list and when they if they don’t pay their monthly, you know, installment then they get taken off the list. So, I built that piece. And then like, okay, now I have them. Some of them now need the membership site piece. And that’s how I how I did it, just adding one piece at a time. And but again, because I was doing it myself, and I was building it, for me doing it, it was like it filled a very clear and specific need. Yes. Okay. Proven validated.

Jessica Miller [16:51[

Okay, so Simplero, tell us all the features that it has. So email is one of them. It sounds like CRM invoicing.

Calvin Correli [16:59]

Yeah. So, the idea is, is like all of the things that you need to that you need for this business in one place, versus having them all over the place and trying to get them all to talk to each other. And like, should I use this or that? Maybe I should switch to like all that nightmare. That happens, right? So it’s your website, your funnels. And with funnels, typically, you have like a survey for applications, You’ve got a booking link for people to schedule a meeting with you. So all of that. There is the shopping cart with all that that involves recurring subscriptions and plans and all that stuff. Which is interesting, because like we ended up building probably the most, like powerful billing engine on the planet. I don’t know why other than it was what our members were asking for unwanted. So that’s kind of fun.

Calvin Correli [18:03]

And then there’s your membership site, your courses, your community all together in one place. There is the affiliate tracking, there is the EMA this year end portion, including like pipelines. And if you’re doing sales pipelines and that kind of stuff. So, it’s like putting together all of those things. And we’re really, really strong as in the integration of all it in the like the course community kind of delivery side of things. And then it’s something that it’s really funny because I had a conversation with someone last week, and we always talk about having exceptionally good support. Originally good support and people hear that and they’re thinking, oh, yeah, you get back to people fast with like a good answer and things like that. And like we’ve been struggling to figure out how to capture that, like what it is that we actually do. Because it’s something that we’re really good at, making people feel seen and heard. As people and being approachable and accessible. And it’s hard to really put a finger on that. It actually dates back to the same moment when I realized I’m here to do spirituality and integrate spirituality entrepreneurship.

Calvin Correli [19:21]

I was thinking back to part of my exercise leading up to that was thinking about some moments that really stood out for me and one of them was in college. I was part of the party committee, putting on parties for other students. And my favorite thing to do was be at the bar. And this bar was very Denmark, is very simple, no fancy cocktails, or mixing or shakers or anything like that. We had two products. It was Carlsberg and two board the two days. That’s it. So, it’s not complicated. But I just loved serving people. That beer that they want it yes so much like presence and intimacy and connection and enthusiasm, right? I just loved it. And, still to this day, it’s something that really matters to me. Creating intimacy. I had someone help me see that like, maybe a couple months ago that that’s exactly what I do. And that that’s what fires me up. And I didn’t realize that you could do that in business like, that’s okay, actually. What motivates me? What drives me? Is this feeling of intimacy, creating moments of intimacy, at scale.

Jessica Miller [20:40]

Yeah, these experiences are what people really do remember.

Calvin Correli [20:46]

I had someone in my coaching program, she was on food stamps. And she bought she can, she couldn’t afford eight bucks to get her dog’s nails clipped. She couldn’t afford to buy new socks. She managed to she borrowed $1,500 of her mom, so that she joined my coaching program for one month. And within that month, she made all that money back, and more. And before that she hadn’t made anything in a very long time. And during that month, aside from that, she also she had some mental diagnoses like bipolar and things like that, that she’d been battling for a while. And I was able to help her just like completely see through all of that. Like, no, you’re not broken. This is just a pattern. And you’ve given it a label. And she was like, I can’t believe I’m getting this from a software company. I’ve been in therapy for years. I’m a software company. And you’re the one that helps me break free of all that stuff. Yeah, that’s what we do. What we describe that,

Jessica Miller [22:04]

yeah, I think it’s really interesting, too, as a software user, who is not a software expert, and I’ve been I’ve been on a lot of different platforms, you know, software, especially the type of software that you’re talking about, which is the backbone of an entrepreneurs business, you figured out that in order for people to stay in their zone of genius to do what they love, stay aligned with what it is that they’re creating, they cannot be bogged down in all the software. And they especially cannot be bogged down in that if they don’t have the expertise. So it’s about creating this framework that allows people to do what they need to do in one place. Not all the things, just the things that they need to do for their business to thrive. They also need the support to be seen as a non-software User, but not as an idiot using the software. But as someone who can navigate through it, and get the result quickly, because I will tell you, that is one of the biggest frustrations that I have had is that I’m on these platforms. And I number one do not want to learn how to code.

Jessica Miller [23:06]

Number two, I don’t want someone to explain all the things to me, I just want them to help me get from here to here in the shortest way possible and be available and accessible to solve my problem quickly. And simply right. So, it sounds like you figured out and identified the core target market, people like you, but coaches, service providers, etc. And I’ll let you elaborate on that, that needed this platform that was streamline integrated, and frankly, a whole lot more time and cost effective. Not just because of the platform, but because of the support around that, that makes people feel like they have everything that they need, and they don’t need to be an expert. So, it makes sense for them to buy that versus a more robust system where they actually need to know how to practically code to use this thing. Tell me where I’m wrong, but that’s my impression. Perfect. I’ll be your salesperson. So, coaches or people that you focus on are target your target market. Who else have you found work with this offer?

Calvin Correli [24:14]

Well, coaches, people so most of the people on the platform will self-identify as a coach on some level. Okay, Coach can mean many things, right? Tony Robbins is the coach. One of our members is Dr. Daniel Pompa. He’s a coach. But like, at a very scalable level. And then there are people who are like coaches and just do a little bit so it’s, it’s, it’s a wide spectrum. Other names that like course creators is a category or just creators but like, there are a lot of other creators that aren’t necessarily. Consultants oftentimes, right you will do a consultancy around like a person you might have seem go execute. But there’s usually like, the name of the genius right at the center of it. Some people talk about service-based businesses, right, like a stylist or something like that. So yeah, those are the types of those are the types of businesses. But yeah, definitely driven by this, this idea of, you know, you are the product. Yes. My upcoming book is titled, right, that is you, you as the founder, as the leaders and face of the brand that people are attracted to, and that they want to be with. And not just clients, but also team members and partners, business partners, they’re attracted to that that brand.

Jessica Miller [25:42]

Yeah. And I think that brings up a really important point, for those of us that are the products that are the brand like you are the IP, and you are the most important resource in your business. And so the choices you make of where to spend your energy and time, especially around technology, because now in the world that we live in, you cannot survive without the tech. And so your ability to be very specific about what you buy, and where you put your time. And energy also protects that asset because you could burn out through tech, like nobody’s business, it’s really hard to manage all those different things, pay for all those different things, learn how to use all those different things. I think there’s a piece of what you’re talking about, that is protecting that asset, and understanding that you are the most important piece. And this allows you to kind of put that out into the world in a more robust way.

Calvin Correli [26:40]

Exactly, yeah. And, if we can impart just one thing on people is, believe in yourself enough to build this and to allow yourself to be supported. This is something that I’ve struggled with tremendously, as a leader, as a founder – How can I allow myself to be supported by my team, by my vendors, by my agencies, by my business, by partnerships? In this case, we have our support, as we call it. We also have our concierge service, which is like, hey, get us on a zoom call, and we’ll sit down with you and train you or your team or coach or help you set things up or like whatever you need us to do. We’re yours for that amount of time. And then we have our coaching.

Calvin Correli [27:28]

There’s also another angle that I want to add to this, which is it’s not just where do you want to spend your energy? But where do you get energy? Yeah. What are the activities that you do that give you energy? Versus what are the activities that you do that drains your energy or makes you feel low energy? And it’s very important to know where those are. And, like, for me more and more, I’m noticing, for example, that I get energy from actually doing less figuring out what I want done, what’s the system? What’s the playbook, then get someone else to do it for me? Or get? I’ll get into goals, they come up with a playbook. And I review it with them. And I coach them. I’m not leading the meetings. They’re leaving meetings. I coach, right, Mike? So yeah, noticing where you’re getting energy from, and just focus on that and allow yourself to be supported in other areas.

Jessica Miller [28:29]

Yeah, I love that. And I think that is a fundamental shift of growth. Because you cannot do everything. And in the beginning, when you have maybe more time than clients, you can write but as you evolve, and as your impact gets bigger, you cannot do it all you have to let other people and other platforms support you. I mean, that’s the beautiful thing, right? It’s tech resources, it’s human resources. It’s all the things and when they come together, I think especially in the way that you’re talking about where there was a need, there’s a very specific person you’re helping, and you’re building the platform around them. It really caters to that specific person’s needs and allows them to stay in their lane and, you know, hand off all the other things that they want. Not to mention, if you have people around you that are also coming onto the same platforms, it’s easier because now you’re all speaking the same language. Somebody’s not in one system and you’re in another one, or you’re zapping things all over the place, which least favorite things to do. It just makes everything that much easier. So yeah. Tell us about your book. You mentioned your book, you are the product and tell us about that.

Calvin Correli [29:39]

Yes, I mean, so it’s not out yet. But it’s that idea that the more we grow up and stuff is thrown at us. And it just kind of lodges in there right. And when we’re under the age of eight, we’re basically swamps. Everything’s absorbed in what and then we have the life events and the traumas and the things and how we interpret that. And that becomes our belief system and our wounding and all that stuff. And that’s somewhat what is like to be a human, right? We have this like, lifeforce energy that’s like gushing up and like, Oh, totally on fire. And then we grow up and like, no, don’t do that. And stop. Don’t be like this. And here, you’ve got to, I mean, we start learning you have to be this. But what happens is that life energy just gets damping and damping and all that stuff. Right. So now, that light that we are, cannot be fully seen by others, because it’s dimmed. And so the process is basically reversing that. How do we peel away those layers so that that light that you can shine brightly? And other people can see it? Yeah. I love it. And as you do that, the right people are going to be attracted to you. Yep, the wrong people are through. The people are not like they’re going to fall away. And then you get to do business and live life with the people that freakin love your life and who you are.

Jessica Miller [31:58]

Yeah, I think it’s everything. In the in the offer model that we talk about. It’s that hell yes, energy that draws people in, it becomes like a magnet. And people feel it, they aligned to that. But the most important person that needs to align to it first, is you. Because you admit it and your rights socially, it gets like socialized out of us, or, you know, all the reasons, right? You could, we could spend an hour talking about that alone. But people kind of shrink in that because they’re afraid. They’re afraid to be cast out. They’re afraid to be judged. They’re all the reasons. But the truth of the matter is, it’s really the answer to everything to get out there and just align to that and shine your light.

Calvin Correli [32:39]

And the worst thing that can happen is that you get really good at adapting, we all do, right? Like, kids around the age between the age of one and two, is when we start being mobile, and then we’ll like go into adventure. And it’s really fun and dopamine and so exciting. And then like no, don’t do that. It’s like, Oh, crap, like noradrenaline or like, shame and all that stuff. And we don’t get caught there. And brought back to love back to connection back to dopamine we will have that split, like who I’m not okay. I have to be a certain way to be loved to be safe, right? And so, learning to be adapted. And the worst thing that can happen, we create an incredible business based on our data itself. And we attract all these people who I love, who were actually not, right, exactly. Just want us to stay in a role. That’s just not us. And we just keep doing it. And everybody’s happy except us. Yeah, right. Right.

Jessica Miller [33:37]

And it can happen really easily. I always say to people, and I think you’ve probably you’ve experienced this, and so have I, where a lot of times when we’re building businesses or becoming entrepreneurs, we’re looking into this external world to figure out like, “what do people want to buy? Oh, that thing, okay, I’m going to do that”. You’re like following sort of this social, pat. And that’s fine. But if it’s not you, it feels very empty. However, people can be successful doing a lot of things. But it’s never going to feel like you are in your Hell Yes.! It’s never going to feel like that. But you know it when it does. And I think it’s having the bravery. And again, going back to what you were saying, the support so you can stay in your lane. Because when you’re trying to do all those things, just to get out and gain traction and momentum in the world, practically as an entrepreneur, you can lose sight of that because you’re in all the things.

Jessica Miller [34:31]

So, part of what you’re I think you’re doing through your coaching, but also through your platform is letting people know that you can follow your own compass, you can shine your own light, do the things in the world that have a huge impact. And I’ve built something for you because that’s my zone of genius that’s going to support you in getting there where you don’t have to be and do all the things that you want and it also isn’t the thing that’s going to hold you back because you get stuck and all that stuff. It’s really hard just to be out there. Sure. Finding Your like carefree without worrying about your email system. It’s, it’s really hard. So, I think it’s like really amazing that you were able to see that on your journey recognize it for yourself, do your own inner work. And now you’ve built this platform that is like lock and key with that mission, which is so great. And I just think it’s really a cool a cool thing.

Calvin Correli [35:27]

Mike drop moment

Jessica Miller [35:31]

Yeah, this has been so awesome. Awesome, awesome. Calvin, for everybody listening to this, they’re going to want to know, how do we find you? Where do we go? Where are you on the interwebs so they can go and you know, see more of you. Look at Tim claro and your coaching all the things where can we find you?

Calvin Correli [35:46]

The best thing is to go to Instagram and follow me there. So there’s my name Kevin Corelli, C-O-R-E-L-L-I two “Rs” and one “L”. And then DM me, tell me that you saw me on It’s Your Offer Podcast. And if you send the keyword 10k, one, zero, K, if your 10 and K. l understand that to me, like 10k. I have it because I have a video that I recorded for my insular audience a few weeks back that they loved, which is after everything I’ve seen. And I’ve been in this business for many years now, like I started in 2008. So it’s been (do the math), a lot of time that I’ve seen this world, and I’ve seen so many people. I’m very familiar with as well. So I’ve seen how people mess it up. And also what is the simplest path to get to consistently making $10,000 a month or more. All right, so it’s three simple core things that you need to get right and so I recorded the video that people really love. So, if you if you DM me the words 10k I’m on Instagram, I’ll send you that video.

Jessica Miller [37:03]

I love that. Calvin, thank you so much for your time and for coming on. And for everyone listening make sure you check out Calvin on Instagram as he mentioned, and until next week, everyone cannot wait to see you see you there!