Subscribe
What you’ll learn in this episode:
Every business out there needs to sell something to their customers to make money. An essential ingredient for getting someone to actually buy your offer is your sales copy.
In today’s episode I’m speaking with expert sales page copywriter Nicole Kepic. Nicole writes sales copy for coaches, course creators, and creatives – helping them stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.
In this episode she shares with us how she discovered a powerful way to package her offer around sales copy that not only produces great results – killer sales copy – but also solves a variety of other problems for her customers at the same time.
Her expertise and insights are sure to give you some ways to think about what your own offers can help – not only the main problem they can solve, but also the other problems surrounding that customer. She also shared some instant tips that you can apply to your sales copy right now. Take a listen!
Here’s a glance at this episode:
- Understand why making sure your offer is tailored to the client’s pain point, and the pain points surround their main issue, is important when crafting your offer
- Explore how it’s ok to start with an area of expertise that you love and allow it to evolve over time to become your Hell Yes! Offer
- Learn the most powerful thing you can do with your sales copy right now and how it will help propel your offer to a more irresistible place
Mentioned in this episode:
Canyon Ranch Fall 2023 Retreat
Work/Connect with me:
Canyon Ranch Fall 2023 Retreat
About Nicole Kepic
Nicole is a sales page copywriter for coaches, course creators, and creatives – helping them stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy. When she’s not on her laptop, she’s usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about Nicole at www.nicolekepic.com or hang out with her on Instagram @nkcopywriting.
Jessica Miller (00:02)
Hello, Nicole, welcome to the show. We’re so excited to have you here.
Nicole Kepic (00:06)
Hey Jessica, thank you so much for having me. I’m super excited too.
Jessica Miller (00:09)
Yeah. So for all of our listeners here, tell us who you are, what you do, all the reasons you’re awesome.
Nicole Kepic (00:15)
All the reasons I’m awesome. Okay, I am a sales page copywriter, and I write for female entrepreneurs, mostly coaches. So that could be business coaches, life coaches, health coaches, creatives like web designers, and then course creators, people who are creating small ticket digital products or larger courses.
Jessica Miller (00:35)
I love it. And I am intimately familiar with your work. So Nicole and I met, I would say, oh my gosh, probably at least a year or so ago. And I have been part of your world and watching you do all the amazing things and love your work. And I wanna hear about your story, where you started. So when you first opened your doors as an entrepreneur, or decided you were gonna go this route. Tell us a little bit about that and what bought you into the world that you’re in now and made you start your business.
Nicole Kepic (01:07)
Okay, yeah, absolutely. So honestly, it started like way back in 2010. I was in between jobs. I had worked as a copywriter at a fitness and bodybuilding company for about seven years, and then they were doing all this restructuring and I got let go. And I’d gone to school for journalism and I’d been in the copywriting world forever.
And then in that time where I was looking for a new job, I thought, okay, I’m gonna start my own freelance writing business. Nicole kept at copywriting and I had contacts in the fitness and wellness space. So I got contacts right away and clients right away. But then not long after I was offered another nine to five job and it had good pay, good benefits, like all the things. And I just thought, yeah, I’m, at that time I was too scared to go all in with my business. So I took the nine to five, another senior copywriter role, and then
As I was working the 9-5, I kept my side hustle. I just wasn’t quite ready to let it go. So I was doing the 9-5 as a copyrighter and then on nights and weekends I was doing these side projects. And it was mostly just for like extra money for trips and stuff like that. I still didn’t have it in my head like I’m gonna go all the way with this. It was just like an extra thing.
But then eventually as the years went on, like this was not an overnight success story, as the years went on, it just got so busy. Like life became so busy because like I said, I was doing the nine to five, I was commuting at least an hour each way. So that’s like at least two hours a day commuting. I had my family, my son and all his sports. And then on top of that, I was doing all these freelance projects. So that’s when I started putting the bug into like conversations with my husband, like, you know what?
I need to pick one of these and I’m leaning more now towards taking the freelance full time. So I started putting that bug in there and then he’d be like, well, I don’t know if it’s the right time. I’m supporting you, but like, you know, like always the logical thinker. But eventually, like I said, it just got busier and busier with my freelance. So I went to my corporate company and said, hey, can I scale back to three days a week? We’re not as busy as we used to. And then they said yes, because it was kind of worked for them, they paid me less, and it worked for me because I could test out my freelance business more. And then eventually in 2020, I just, you know, said goodbye to the nine to five and went all in with Nicole Keppett copywriting all these years later. So like I said, not an overnight success story.
Jessica Miller (03:29)
Oh my gosh, I love it. So when you were doing your side hustle and you were doing the writing, were you focusing on a certain industry or niche or type of writing? Tell me a little bit about that, that part of it.
Nicole Kepic (03:40)
Yeah, most of my clients were in the health and wellness space because I had spent those seven years writing for health and wellness clients So it was just the natural transition but in terms of what I was writing it was like Everything you could imagine because in the corporate world. That’s what I was doing I was writing print material digital campaigns like brochures signage like anything you press releases Like I was writing everything so when I when I was doing my nine my side hustle that became the norm too, where I was just writing a million different things. And then when I went full-time in my business in 2020, it was the same thing. I plunked up a new website and it was like I had about 15 different copywriting offers because I thought, well, I can do these things so I need to promote all these things and, you know, that’s not exactly the best route to go.
Jessica Miller (04:29)
Sure.
Jessica Miller (04:33)
Yeah, yeah. And you know, that’s very normal. I think a lot of people start doing what they know. And sometimes you think if you know it, you should do it. Because why wouldn’t you do it, right? So that’s, I mean, we see that a lot. And I thought that was my journey too. I was doing a lot of different things as well. When you think about those offers and jumping into your business, what do you think pushed you over the edge? Like, why did you decide, okay, yeah.
Nicole Kepic (04:42)
Yeah. Yes.
Nicole Kepic (05:01)
to finally jump into the business. Well, it was a combination of things because in my nine to five, the work wasn’t as, I don’t wanna say, basically it wasn’t as fulfilling as it had been.
Jessica Miller (05:03)
Mm-hmm.
Nicole Kepic (05:14)
So things were kind of changing there, even though I honestly loved who I worked with. I for the most part loved the work. Like I was never one of those people like, oh, I hate my life. I need to get out. That’s probably why I stayed so long, because I was always in these great work environments. But the work started to get not as fulfilling. And then, like I said, my freelance client work started amping up. And then, I don’t know, another thing is I hopped on Instagram. And that’s where I saw this whole new world of female entrepreneurs.
Jessica Miller (05:24)
Hmm.
Nicole Kepic (05:44)
became more tangible. Like this could be a thing for me. I could actually go this route. So just kind of all work together. And yeah, the timing, it just felt right. I can’t pinpoint a moment, but I just knew like this is the direction I want to go. I’ve put in my time in the corporate world and now it’s time to do my own thing.
Jessica Miller (06:02)
And yeah, I love that. And it speaks to this idea of getting inspiration from others. It’s so important for people to share their journeys and share their stories because we see ourselves in that. And we start to think, hey, if they can do it, I can do it. You start to build that confidence and you start to learn from other people. And it’s just that thing that sometimes all the stars align and you’re like, okay, why not now? This sounds like a great thing.
Nicole Kepic (06:27)
Yeah, exactly. Exactly. Like, even going on Instagram, I did find it so inspiring. And it was almost like when I would see younger entrepreneurs, it was a mix of inspiring and also like, wait a second, like, they’ve taken the leap so early, like, what am I waiting for? So it was kind of like that nudge I needed. Like, you absolutely have the experience and expertise to do this. So just, you know, jump in. Of course, it was a tiny bit scary, but yeah, I was ready at that point.
Jessica Miller (06:54)
love it. And so now fast forward, your business is more established. Are you still working with mostly health and wellness people? Tell us about the clients that you’re working with now.
Nicole Kepic (07:04)
I’m still working with some health and wellness people, I think, just because I have that background. It’s just a natural fit, but it is more varied now. Like I said, it’s business coaches, mindset coaches. The people that I personally love working with, I love writing for because I can just feel the pain points of their clients, but I can also understand the transformation and the value of hiring those people. So I love writing for coaches, health and wellness coaches as well, and then web designers like…
Copywriters and web designers go hand in hand. I’ve worked with web designers and brand designers my whole career, so I love writing for them. So it’s a pretty big mix in terms of the audience, but the commonality is that these people don’t have the time or desire to write their own copy, or they feel like they just can’t do it. Like they just can’t write in a way that sells in a friendly way. So it’s the time, the desire, lack of time, lack of desire, and feeling like I don’t know how to do this.
Jessica Miller (08:02)
Yeah, and so you had these, you know 15 offers when you started and you went along your journey And tell us about the evolution of those offers So I know you don’t have 15 offers now But tell us how did they change and shift and what did you like let go of and what did you keep?
Nicole Kepic (08:06)
Ha!
Nicole Kepic (08:13)
No.
Nicole Kepic (08:18)
Yeah, so at that time I had my website and there were so many different offers up there and then I just realized like, okay, press releases. I feel like they are so soul-sucking to write. Like I had no… I used to write them for a client because the client was amazing but then I didn’t enjoy the work. So…
Jessica Miller (08:27)
Yeah
Nicole Kepic (08:34)
I think the transition happened when I started coaching with Sarah Masse, who is all about VIP days. So around the time I went full time, I thought, let’s also try this. Let’s also try this new offer of VIP days. And instead of having a VIP day where I can do 15 different things for you, let’s just pick one or two or three. So at that time, I mean, I think I had…
I think I basically had what I have now. Sales page copy, website copy, and email copy. The only difference is now I’ve kind of niched even more in speaking with our mutual friend Malika. She’s all about the niche. Where I always lead with sales page copy. Because she said, you know, what is it, if you had to pick one, what is it the thing that you love doing the most? And I said, well, I think sales page copy, but I also still write a lot of websites, and I love email. And she’s like, okay.
Sales page copy it is and you will still get those. You will still get those clients for web copy and email copy, but always lead with sales page copy and the others will trickle in. So like niching is always hard, right? But it’s so beneficial.
Jessica Miller (09:27)
Right.
Jessica Miller (09:40)
Yeah, absolutely. And sometimes, depending on your offers, it creates sort of like this waterfall effect. Like people will come in for something, that’s sort of the hook of what they’re really looking for. But I’m sure you’ve seen this and many of our listeners have. You start working with someone, you love them, and then you’re like, what else can I do with you? Like, I will pay you all the money. Can you like write the back of the cereal box? I don’t care. Like they just want to keep working with you. So it kind of trickles down to these other things that you might have in your armamentarium, but you’re not necessarily marketing them or spending all the time out there talking to people about all the offers.
Nicole Kepic (10:02)
Yeah.
Nicole Kepic (10:15)
Yeah, for sure. And I find the usual transition is somebody will come to me for sales page copy, and then later on, they’ll book me for the launch emails too, because they realize, OK, I’ve got this great sales page now, but I don’t feel like writing the emails that lead people to the sales page. And I want to make sure those emails are written in a really cohesive manner that matches the tone and voice of the sales page, so those two go hand in hand. And then website obviously is important too, because no matter.
Whether you’re in launch period or not, people will always go to your website so you want that copy to really represent you and speak to your audience.
Jessica Miller (10:50)
Yeah. So tell us a little bit about how the VIP Day works and why do you think people buy that offer? You know why, I mean a lot of people can write sales copy right, but why are they buying your VIP Day from you?
Nicole Kepic (11:03)
Yeah, I mean, I hope it’s because of the quality of my work, but I think it’s also the VIP day format is really quick and efficient. So if somebody books me, we will choose the VIP day in advance. So say the person’s VIP day is December 1st. So December 1st is the day I’m sitting down and writing all the copy. So if it’s a sales page, I write a sales page in a day.
Jessica Miller (11:06)
I’m sure it
Nicole Kepic (11:26)
But leading up to December 1st, that’s when I’m gathering information about my client and their offer and you know, their online presence. And I’m mapping things out in my head. So it’s kind of like the pre-work before the day, but on the day itself, um, the client doesn’t have to do anything. Like they can be off doing their own thing while I’m writing. And then they know without a doubt, I’m going to have my copy on this day. So, I mean, usually I send it the next day cause I like to proofread it one more time, but they know without a doubt, I’m going to have my copy in hand on this day, quicker than if it was dragged out over two or three weeks and I can confidently tell my designer that hey you’re gonna have copy this day, plan to design it on this day, or I can schedule the rest of my launch because I know that I will have copy and hand on this day. So it’s just really quick and efficient without making speed the priority, like in the sense that I will write quickly, but obviously the priority is quality of work. So if I need more time, I’ll say, you know what, I actually need more time. Quality of work always trumps everything else, but it is a really quick, seamless process.
Jessica Miller (12:22)
Yeah.
Jessica Miller (12:30)
Absolutely, and I think you know, this is the beauty of a tailored offer because sales copy is very unique, right? It needs to convert people it’s provocative and there’s a way to write sales copy That’s not the same as writing like a blog or you know, a lot of other things, you know I think sometimes people get this idea like copy is copy, but it actually sales copy is very specific I think so when you start to really optimize your skills around that
Nicole Kepic (12:46)
Yeah.
Jessica Miller (12:58)
and then you’re optimizing around the audiences that you help and you marry that and package it in a way that meets their needs. Because from my perspective, it is about high quality and they’re time sensitive. So you’re getting someone who’s kind of those go-getters, wants it quick, wants it right, and they’re willing to buy that from you because you do that really well. And then everything else in their business becomes streamlined because to your point, everything else, all the other pieces of that funnel can get lined up because they know the copy’s coming, it’s going to be good and it’s very predictable. And the more that you do that with your clients, I’m sure, we don’t just write one sales page, we have now several offers or we iterate on it, you become even better because now you know their work and you can create another sales page or another version of that sales page and then the email copy, it all sort of flows out of that. So it’s fast, it’s potent and it’s keeping everybody’s business streamlined, which as entrepreneurs, we really, really value that. It’s like what we aspire to be, but it’s sometimes hard when you’re working with a lot of different people helping you.
Nicole Kepic (14:00)
hehe
Yeah, yeah, for sure. And there’s definitely a unique mindset with my clients that I find they all have. And that mindset is they understand the value of outsourcing, they understand the value of their precious time. And like I said, they don’t have the time or desire to do it themselves. They want to hand it off to somebody else and just trust that it’s going to get done right. So they don’t want to be part of the process, like, you know, to an extent they do. But for the most part, they want to hand it off and then just concentrate on other things in their business.
Jessica Miller (14:37)
Yeah, absolutely. Oh, what a gift, what a gift. Do you find that when you’re working on those VIP days, are you liaising with other people that are part of their team? Like if they have the person who’s gonna, you know, build the sales page, like design it, are you liaising with those people or how does that part fit in? Or do they just take it back from you and then run with it to their team members?
Nicole Kepic (14:40)
Hehehe
Nicole Kepic (15:01)
Yeah, for the most part, they just take the copy and run. However, I always say when your designer is mapping this out, if they need any slight tweaks, if they’re like, hey, I need another headline here or something there, absolutely they can reach out to me. But for the most part, they don’t, because they have everything they need. And then designers, I think, really appreciate having copy beforehand versus designing a layout and then having the copy come later and having to rejig everything. So.
Yeah, like I said, it’s nice and seamless that way.
Jessica Miller (15:30)
Yeah, that’s great. I mean, for many of the people listening to this podcast, and I’m sure many of your clients, as established business owners, there’s a lot of people in our ecosystem. And sometimes those players come in and there’s different pieces. Sometimes you’re working within, I would assume, like an established page, and they’re like, we’re looking at the data and this copy’s not converting. We love the way it looks, but we need help on that. And then vice versa, there’s a lot of different pieces. I’m also curious is, what do you see people leverage that sales copy for that page for in other ways? Like what other ways do they use that content? Because sales copy in my opinion is very powerful even outside of the page.
Nicole Kepic (16:13)
Yeah, oh yeah, I definitely see people reusing the copy and I encourage that like you’re paying for this investment So you might as well get as much bang for your buck as possible So if somebody hasn’t hired me to do the launch emails Then I even tell them like you can take portions or sections of the sales page turn those into your email So I kind of guide them on that. I definitely see the copy reused on social media and Instagram Facebook So that’s another way that they can leverage that copy again even on their website. So yeah, I mean, it’s just, the sales page is such an important piece of content. It kind of is the foundation for everything in the launch. So it absolutely can be repurposed.
Jessica Miller (16:54)
Yeah, I love that so much. And this is for everybody listening. You know, when you have good copy and you can use it in a variety of different places, you also, it’s very measurable. So when you create that sales page and you go and put it out there and then you watch how it performs and you watch what people are clicking on and where they’re, you know, there’s all this heat mapping and things you can do with all these pages now, which totally outside of my area of expertise, but I use it and I love it.
Nicole Kepic (17:19)
Hehehe
Jessica Miller (17:21)
but you can really see what copy is resonating. And then you lift those pieces and you pull them into your point, Nicole, an email or a social post. And when you iterate on these offers, what you’re basically doing is pulling all of the best pieces forward. And so you’re not having to recreate the wheel every time, you’re just tightening it and optimizing it. And that’s where it gets better and better. And then if you have people like Nicole, like you, who are part of your team and they’re growing with you, they can see that iteration. So they’re following it with you, they’re following the data, and then when they go into the next iteration, they can tighten it up even more. It’s like they’re working their magic on the side and you’re working your magic and it’s so fun. And that’s how businesses get really powerful with what they do. And they look kind of to your point where you said before, Nicole, they’re leaving those pieces to the experts that they need and they’re staying in their lane, but then everybody’s coming together and you’re pulling all of these best pieces.
And it’s really, really incredible how that can move the needle. And I think as established entrepreneurs, sometimes we forget that because we’re iterating like, oh, we have to throw something new in or you’re kind of like blowing the thing up and starting over. But really, there’s so much goodness in there. And then you just keep pulling those pieces forward. And I’m sure that you’ve seen this. I’m curious your experience with, you know, people make these slight tweaks in their messaging and their big shifts.
Nicole Kepic (18:00)
Yeah.
Jessica Miller (18:50)
Even though you think, oh, it’s just a headline. It’s a huge thing, you know?
Nicole Kepic (18:54)
Yeah, yeah. I mean, when I write sales page copy, I write it in an evergreen style. So the goal is somebody could potentially use that copy for the next one, two, three launches. They could keep the copy exactly as is. But to your point, if new insights come in, say they get new testimonials or they get feedback doing market research that says something different, then they can easily change a headline or a section of the copy, Q&As, whatever that might be. So.
The goal is to have copy that generally works for you for the long run, but of course, tweak as you need to.
Jessica Miller (19:27)
Yeah. And I’m curious some of the feedback that you’ve gotten Nicole, because I will just say, you know, having worked with you, when I received my sales copy back, it was like a light shine down from the heavens. I looked at that page and I thought to myself exactly what you said, like, oh my gosh, this is what I’ve been wanting to say, but I couldn’t get it. You know, it’s just, it either was like broken up, like it wasn’t cohesive or sometimes it’s like too much in your voice, but not, you know, produced enough, you know, it’s not converting enough. So I’m curious if your clients have that same reaction, like, oh my goodness, I’ve been waiting for this. You got it.
Nicole Kepic (19:46)
Hehehe
Yeah.
Nicole Kepic (20:05)
I mean, I love feedback like that. Yeah, I mean some of the common feedback I get is like it’s like you’re in my head you said what I was trying to say like all the ideas I was trying to put on paper or Google Doc But couldn’t you were able to you know, put on put on paper and just really speak in my voice That’s another question. People say how do you do it? How do you speak like me? And I Mean, I don’t know. It’s obviously I’m
Jessica Miller (20:12)
Mm-hmm.
Nicole Kepic (20:30)
I’m doing the research and that I’m looking at somebody’s online presence. I’m reading whatever they have online, like their website or social media captions. But even just in talking to somebody, I can get a sense of their personality. And then in that pre-works phase before the VIP day, I send a questionnaire over. So I will ask a bunch of questions that will help drive my copy. And then I’ll even say, what tone of voice do you prefer? Do you want it to be really playful and cheeky, or do you want it to be more formal and trusted and, you know?
And sometimes people don’t know. They don’t know what tone they want. They don’t know how to quantify that or describe it. And that’s OK, because I kind of have a sense of what the answer is just by looking at everything else they’ve written.
Jessica Miller (21:12)
Yeah, and I would assume that pre-work is really a hugely important part to what you do.
Nicole Kepic (21:18)
Yeah, it is. It’s definitely important because I’m asking questions about not only the business owner, but their audience and the offer, the thing they’re selling. And a lot of it is about the audience. Like what are the audience’s pain points? Where do they wanna be? What’s holding them back? And all that good stuff.
Jessica Miller (21:35)
Yeah, I can imagine. Yeah, that’s super important. And I think you said something earlier about, you know, just kind of knowing it from talking to the person and doing the research. I mean, I think writing, like any creative endeavor, it’s intuitive. There’s a part of it that’s just very intuitive. And I, do you feel like you’re sort of picking up that vibe from people?
Nicole Kepic (21:58)
Yeah, I mean that’s a great way to say it. I do feel like sometimes when people ask me, well how do you do this? I’m like, I don’t know, I just do it. Like this is what, this is who I am. I’ve been a copywriter since like.
I don’t want to say, but yes, 2001. That’s how long I’ve been a copywriter for. So sometimes I have a hard time describing how to do what I do because I feel like, you know, I’m really blessed and it just comes natural to me. I mean, that’s not to say that I’m not always learning and growing and fine tuning my craft, but the same way writing comes natural to me, numbers come natural to somebody else or design, you know, we all have our gifts and I feel like writing is a thing that I’ve always wanted to do.
Jessica Miller (22:38)
Yeah, I love it. It’s your hell yes. And so it feels really effortless to you. Yeah, it’s so good. And I think it speaks to the point about fit. You know, there’s a lot, just like in my world, there’s a lot of business coaches and there’s a lot of different copywriters, but there’s a right fit for you with what you need and the type of client that you work with and vice versa. And I think that part of the process of, you know, does the offer fit what you need logistically? Is the person that you’re working with lighting you up? Is there that connection?
Nicole Kepic (22:41)
Exactly. Yeah.
Jessica Miller (23:08)
that goes all the way down to like, what are you even writing about? Like, does that light you up? Or, you know, are these ideal clients? And when all that fits together, it’s just so powerful and so efficient.
Nicole Kepic (23:20)
Mm-hmm, 100%. And I have learned, I don’t often say no to projects because I find my audience knows me well enough and I know them well enough. So I tend to attract projects that I will generally love working on. But every once in a while, I will have a discovery call with somebody and I think, I don’t know, this one doesn’t light me up as much. Or certain industries. I recently said no to a project that was in a really technical space.
Jessica Miller (23:40)
Yeah.
Nicole Kepic (23:46)
really technical and when I looked they wanted website copy and when I looked at their website there were not joking like 10 different drop-downs on every single tab like there were like I didn’t even know how to quote that project I didn’t even know how many VIPs that would take it was just such a massive undertaking in this totally technical field so I like my gut said right away just
Kindly say no to this and once I did, you know, of course I overthink it for a bit like oh should I say no? Should I say yes, but once I said no, I thought yeah, that was the right decision
Jessica Miller (24:22)
Yeah, your body was like, hell no, Nicole. Right? Which you also have to honor, right? That’s so important. And I think that’s a good reminder for everyone. Just because you can do it or maybe you wanna do it or there’s a possibility does not mean that you should do it.
Nicole Kepic (24:24)
Yeah, exactly. Hells no. This is not the right fit.
Nicole Kepic (24:32)
Yeah.
Nicole Kepic (24:39)
Yeah, and I’ve always been told too, that when you say no to certain things, then that leaves space, it opens up space for a better guess, right? Something that will be more soul fulfilling or just more enjoyable.
Jessica Miller (24:51)
Yeah, absolutely. So I ask this of most of the people that come on the podcast about sort of a nugget that you would give the audience. You’ve been in your space for a long time. You’ve worked with a lot of different people, and you’re helping them with this copy. So if there is one piece of advice that you can give people around their sales copy, when they think about their sales copy, what would it be?
Nicole Kepic (25:12)
Wow, that’s a good one. Honestly, I think it would be to always make sure your copy, your sales copy, has a blend of empathy and expertise. So on the empathy side, you are clearly conveying that you understand your readers’ struggles and where they want to be. You want them to think, oh my gosh, she gets me. She gets what I’m going through. She gets where I want to be. This person understands me. So that’s the empathy portion. But then you also want to pair that with expertise. So you want to convey that you are the person who you have the experience, the expertise, the credentials, whatever it might be to finally help them. Because if you just have empathy, that’s great, but they might think, okay, you understand me, but can you help me? So the expertise is so important too. And obviously the copy, it’s all about them, so shining a light on them first, and then you’re kind of the supporting role, but you do at some point have to share how you have the skills and expertise to help them.
Jessica Miller (26:10)
Yeah, I love that. That’s so good. Yes, it’s so balanced and it makes it really relatable and easy for people to get that you get them and also get how you’re gonna help them, which is both important things.
Nicole Kepic (26:24)
Yeah, for sure. And just in general, I don’t think, most people now do not write in an overly salesy way, infomercial type way, but just keep that in mind too. You want your copy to feel really fun and relatable and inspiring versus pushy and just like, buy now, buy now. But luckily most people don’t write in that way.
Jessica Miller (26:46)
Yeah, and no flashing green arrows at the buy button or anything.
Nicole Kepic (26:48)
Exactly. Yeah, just tone those down a bit.
Jessica Miller (26:52)
Yeah, I love it. Oh, Nicole, this was so helpful. How can we find you out on the interwebs? Where can people get in touch with you?
Nicole Kepic (26:59)
Yeah, on my website, https://nicolekepic.com/, so that’s my first and last name. On Instagram, I’m at @nkcopywriting, and then I also have a freebie out in the interwebs to 5 Must Haves for a High Converting Sales page, so I can probably share that link with you if you’d like.
Jessica Miller (27:15)
Absolutely, we’ll put everything in the show notes. Thank you so much for being on with us today, Nicole. This was such a joy and I love hearing about your work and how it’s impacting the world. So thanks for being on the podcast with us.
Nicole Kepic (27:24)
Thank you so much.
Jessica Miller (27:26)
And for everyone, we’ll see you here next week. Have a great week!
