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What you’ll learn in this episode:
In this episode of It’s Your Offer, I sit down with Dan Cumberland, AI consultant, founder of Cumberland Labs and creator of the AI Mastery Cohort, to talk about how to bring heart and humanity into the world of AI. Dan shares his journey from ministry to marketing to AI innovation, and how he’s helping founder-led brands use AI to scale their voice, not lose their soul. If you’ve ever wondered how to leverage AI without sounding robotic or compromising your brand integrity, this conversation is your roadmap.
Take a listen now to learn how to step into your full visibility, embody your message, and get known for what you’re meant to do.
During this episode, you’ll learn:
- How to build a relationship with AI that supports your creativity, instead of replacing it.
- The mindset shift that helps you use AI as a collaborator, not just a tool.
- Why documenting your process (without losing your magic) is the key to scaling sustainably.
- Dan’s “POWER Framework” for training AI to sound like you and produce on-brand, high-quality content every time.
- The simple AI systems Dan uses to create viral content, free up time, and deepen authenticity online.
💬 Loved this episode? Let’s keep the conversation going—DM me on Instagram (@jessicadioguardimiller) and tell me your biggest takeaway!
Mentioned in this episode:
Work/Connect with me:
Meet Dan Cumberland
Dan Cumberland helps overwhelmed founders reclaim their time and sanity through AI and smart systems. A serial entrepreneur with two successful exits, his work has been featured in Entrepreneur Magazine, Fast Company, and Inc.com. Through his company Dan Cumberland Labs, he helps founders and creatives build lives and companies they truly love. When not optimizing businesses, he’s trail running, crushing weights (and his ego) at CrossFit, or exploring Mexico with his family. Dan believes you have something meaningful to say – and he’s here to help you find the time to say it.
Jessica Miller (00:01.787)
Hey Dan, welcome to the It’s Your Offer podcast. I’m so happy to have you here.
Dan Cumberland (00:06.159)
I am just thrilled out of my mind to be here. Thank you so much for having me.
Jessica Miller (00:11.079)
Of course, I hit click. was like, the day has come. We’ve been talking about you coming on the show. This is going to be awesome. For our listeners, I would love to have you tell them a little bit about you, your story. It’s so cool. I mean, when I first heard it when we met, was awesome. So please.
Dan Cumberland (00:26.232)
Totally. Yeah, I’d love to just kind of fill in some of that context. I, man, I like, how far back do I go? I started my career in ministry, took a turn from ministry as I was getting a master’s degree in theology and psychology with an emphasis on formation and the questions of like, do we become the people that we are and how do we figure out what to do with our lives? Questions that I was asking myself. And through that experience really started to find my own answer, which is,
Jessica Miller (00:34.119)
you
Dan Cumberland (00:55.296)
for myself, which is, I like starting things and maybe I’m an entrepreneur and that’s not a template that I had seen in anyone around me and my family of origin is not at all how, you know, how, how anyone else in my family operates. and so, it took, took some time for me to name that. So, coming out of that, experience is like, I need to start. I just want to start. I just want to make things. I’m like, let that be okay. Let that be enough. And so, I, was the early 2010s,
Jessica Miller (00:58.567)
Mm.
Dan Cumberland (01:23.096)
started a blog and a podcast and was trying to build things on the internet that got me connected to a PE team who was, they were acquiring software in the mid 2010s. They asked me to come on board and run one of their software companies, which was like a whole, I managed people back in my ministry days, but hadn’t done really much in tech other than like hack together my own websites and things like that. And so just jumped in.
with both feet and it was intense, but we went hard and more than doubled the valuation of that company, got it under LOI to sell and my time was up. I didn’t want to continue in that niche, that area, but I had so much fun, learned so much and met some really great people along the way. I pulled those people together and started a venture studio with two business partners building software. So, the model of a venture studio is you have a core team and
Jessica Miller (02:04.262)
Mm.
Dan Cumberland (02:19.656)
multiple products that you’re building. And our idea was launch products that all maybe could correlate or have some similar user base, all the MarTech adjacent. And that way there could be hopefully this kind of like flywheel effect between those projects as they build. Did that for a few years, had some great success.
Jessica Miller (02:29.765)
Mm.
Dan Cumberland (02:44.366)
Eventually, business partners just going different ways. And so, we sold one of those companies, turned over another to another partner and the others we just shut down. And I stepped into being a fractional CMO at that point. I was pretty burnt out from being the CEO of this venture studio, holding this team together. There are about 12 of us, which isn’t that many, but like we’re just going so many different directions. Globally, a globally distributed team.
Jessica Miller (03:08.391)
Sure.
Dan Cumberland (03:13.614)
and just super, super scrappy that I was like, as I’m starting this, you know, consulting this, marketing consulting, can I do it differently than I’ve done it before? And that was right around the time that AI was becoming a user facing chat interface product. We had done some light AI features in our software. So, I was familiar with it. So was like, I just want to see how far I can get. And so, on the surface level, I was a, you know, a fractional CMO. But behind the scenes I was running up,
an AI driven marketing agency, me, a couple contractors, then AI, chat GPT, Claude, Gemini Bard back then. What I discovered is that I could get pretty far with these tools. I think the lens that I brought with my background in humanities and psychology, I think really helped me differentiate and draw a line between what’s the human work and what’s the machine work in order to
Jessica Miller (04:11.399)
Hmm.
Dan Cumberland (04:12.088)
create great outcomes and usable work product that’s repeatable and built systems. Was working with clients, mostly software clients in the five to $20 million range. started talking to friends about this, what I was doing, asking them, people are curious about AI. This was almost two years ago now. But hadn’t been using it much. And so, then I started just advising, building some simple things for people.
And it was blowing, blowing their minds of what, what we could do together. what they, what they could do with the things that I, that I was building. And so that’s really, really when I decided to take this, this pivot, like maybe it’s not, you know, fractional CMO, like that feels it felt like hard to scale a CMO practice, either go full tilt agency, or you have a, you know, a real cap on, what you can do in the fraction on a fractional basis. And so, wanted to get back to something that could scale and, decided to go.
all in on AI consulting advisory. Sometimes it does look like a fractional AIO role. It’s usually AI driven marketing. But now I help founder led brands scale authentically with AI without losing their souls, building systems that help them scale their voice, not just their voice, but the voice of the brand across the organization. And often people are at this inflection point where
There are spreadfin where there’s internal disagreements between stakeholders about how the brand should be represented. And there’s a lot of back and forth that’s happening about communications, about deliverables, about marketing deliverables. And I help build AI systems to resolve that. So, increase the quality, increase the quantity, increase the velocity of what they’re doing so that they can do more, stay on brand, and keep the magic that
that they brought to the organization to begin with. So that is the long short version of my backstory and how I got here.
Jessica Miller (06:10.289)
Yeah, I love this. And you bring up this question that I know for me is like always on the front. It’s like right here in the prefrontal cortex every day, which is this, you know, human part of AI. You know, I love, I love technology. I love the freedom it can really bring us. But there is this part in my brain where I’m like, this is a robot and these are humans and no two shall pass. Like you can’t fool me. You’re still a robot. You know what I mean?
Dan Cumberland (06:23.32)
Yeah.
Dan Cumberland (06:29.816)
Yes.
Dan Cumberland (06:34.827)
Uh-huh, uh-huh.
Jessica Miller (06:39.909)
But I know that that sort of silo thinking is not really reality. And there’s a place where we can play. And so, the real question becomes like, how do you bridge that? Like, how have you found to bring that piece into it?
Dan Cumberland (06:40.014)
Totally.
Dan Cumberland (06:47.522)
Yes.
Dan Cumberland (06:53.282)
Yeah, I think it’s a super essential question. And I think it’s essential for everyone to think about the role of AI in their organization, even if they are a solopreneur or a solopreneur supported by some contractors. Like even if it’s just you, what is your relationship with AI and what are the things that you want it to do for you with you? And what are the things that like, you this is my work. And so, I think there’s a couple of different directions that this goes. One is
Jessica Miller (07:17.798)
Mmm.
Dan Cumberland (07:22.766)
like just in your mindset. I want to talk about the mindset of thinking about how do we think about AI. And then secondly, I want to talk about workflows and where AI fits. the mindset piece, it’s really easy for us to approach AI like it’s a toaster or a microwave, where you put something in, you hit the button, and it comes out like, ah, it’s done. Yes, yes, oh, I love a good Pop-Tart.
Jessica Miller (07:31.898)
Okay.
Jessica Miller (07:47.141)
That’s me, Pop Tarts. I know, me too.
Dan Cumberland (07:52.782)
Can you believe that we used to those things? I know. Yeah, I have three kids and every once in they’ve had Pop Tarts. Like, these are amazing. And I was like, I can’t believe that these are, know, what? That’s an aside. But like that is one way to use AI, but that is not the best way to use AI. And it’s a better way is to think of.
Jessica Miller (07:54.78)
I know, we’re still do sometimes. You have kids,
Yes!
Dan Cumberland (08:20.448)
AI is a sous chef and you’re the chef. It’s your restaurant. You’re setting the menu. You’re creating the recipes. You’re creating the environment in which the AI is going to do its work. And its job is to follow the steps that you have provided. So that reframe, and secondly, related to that mindset piece is to think of AI not as just like a done button, but as a collaborator.
Jessica Miller (08:23.227)
Mm-hmm.
Jessica Miller (08:45.285)
Yeah.
Dan Cumberland (08:47.028)
as a, I like to think of it as a Harvard or Ivy League educated recent grad that got straight As in all of the majors and has no idea what to do with any of it. And it’s their first day. So, like they can do so much, but unless you give like really specific instruction, the work product is not gonna be up to par. And.
Jessica Miller (08:59.525)
Okay.
Dan Cumberland (09:13.802)
The systems are evolving, right? And getting better at supporting us, like the memory functions and in cloud and, and well, in all of them and chat GPT, like really helped to try to fill, fill those gaps. But I think a better way to do it is to think more intentionally of like, how can we not just rely on these tools to help themselves, but guide them. and I have a framework we can talk about later called the power framework about how to, how to, how to do that. so, then that, that’s all the mindset piece. And then that second, that second layer, which is, is the workflow.
Jessica Miller (09:32.935)
Hmm.
Dan Cumberland (09:43.406)
So now you have this collaborator, you have the sous chef, this is the sous chef recent grad mixing metaphors here. And if you were going to in any piece of work that you’re doing, if you were gonna be collaborating with someone else, what would you have them do? And what would you retain for yourself? And think of it just to start like a person. And so, this is an exercise I do with people in my AI mastery program. It’s like,
Jessica Miller (09:48.135)
I love it.
Dan Cumberland (10:11.564)
Let’s map it out and we go through a bunch of different scenarios, you from drafting an email to an important high value client. Like, okay, do you write that email? Do you have your assistant write that email and then you review it, polish it and send it? Do you have your assistant, maybe you give the idea, the assistant writes it, sends it. Like it’s so personal the way that you, like the parts of the process that you want to touch in order for.
Jessica Miller (10:36.975)
Hmm.
Dan Cumberland (10:40.274)
you to feel good about this highly capable assistant and what they are going to do for you in order to get the output that you want. And you take, so think about that in all areas of your business. Marketing is an easy one to talk about because marketing is the same for most of us, right? A LinkedIn post looks and feels like a LinkedIn post. We all know, but like a client deliverable, a coaching contract, a, know, whatever, it’s gonna vary so much.
Jessica Miller (10:58.139)
Mm-hmm.
Jessica Miller (11:02.917)
Yeah. Onboarding or any of that. Right. Yeah.
Dan Cumberland (11:05.966)
Yeah, yeah, yeah. So, I often talk about marketing, but then people sometimes tune out because like, don’t do marketing. So, listener, don’t tune out. I’m just using marketing because I think you know what I’m talking about when I talk about a LinkedIn post. So, think about your process and what parts of that process would you want to own if you were working with a copywriter, a ghostwriter? And what parts would you be okay saying, like, okay, take this and get here some ideas, take it, run with it and publish it?
Jessica Miller (11:12.612)
Mm, yeah.
Dan Cumberland (11:34.478)
And think about like the different steps along the way of that process from ideating to drafting to refining to polishing to publishing and which of those do you want to touch and hold and which of those do you want to would you be okay having someone else do and those are the places where you can insert AI and have AI help you with those parts of the process. So, it gives you a much it takes it takes a question that feels very binary of like
is this an AI process or is this not? And it makes it, you know, it’s much more of a spectrum of like which parts of the process, which even backs us up to like, what is my process? You know, like I thought when I started this that I was gonna be teaching people how to use AI well, but like really, it’s thinking and it’s like process and systems thinking that really helps unlock this. So, I think that’s where I, the process I go through with, you know,
Jessica Miller (12:07.312)
Yes.
Jessica Miller (12:15.695)
Yes. Number one.
Jessica Miller (12:23.526)
Yeah.
Dan Cumberland (12:33.13)
trying to help people draw the lines. And it is very the lines between what’s human and what’s AI. And it is very personal because we all have different preferences and also different experiences. people who are more comfortable, maybe have led larger organizations, they’re more comfortable having people in their team do more things. And I find that they are often more comfortable having AI do more things. But again, it all comes back to you, your systems, your process, and your personal preferences.
Jessica Miller (13:01.799)
Yeah, oh my gosh, I love this and I have so many things to say, but I’m gonna try to keep it focused. So, I love this, first of all, this idea of helping people look at their business, decide what they wanna be doing, helping them capture that, because we’re all, many of us are doing a lot of things that are not captured. So, processes, like a dirty word, a lot of the time.
Dan Cumberland (13:25.452)
Yeah. Yes. my gosh. Me too. Me too. Just to be clear, like I’ve got plenty of things that are not documented.
Jessica Miller (13:33.798)
Me too. Yep. It was like a revel- I think it was like a rite of passage when I documented my first SOP and I hired somebody to do the thing and document it. I was like, my God, I just hit like the jackpot. Because it’s hard sometimes when you’re a big thinker to kind of go through all the steps and you’re like, can’t somebody else just like do all these details? But it’s really important, right? So, you’re helping them think through that. And then-
Dan Cumberland (13:41.292)
Yes.
Yes!
Woo!
Dan Cumberland (13:55.886)
100%. Yes.
Jessica Miller (14:02.171)
The way you’re talking about these solutions is like there’s this nuanced customized dance that people and AI are doing, people and technology are doing that actually needs to be created from the person with your guidance. And then it actually needs to be made very specifically to the organization and the way that they want to work and the outcomes that they have. That’s so powerful because I think you know,
Dan Cumberland (14:13.252)
yeah. Yes.
Dan Cumberland (14:19.768)
Mm-hmm.
Dan Cumberland (14:25.069)
Yeah.
Yes.
Jessica Miller (14:31.653)
the work that I do and the people that are listening to this podcast, we’ve bought into this idea that it is not cookie cutter. The nuance matters. Like that very precise approach is really important to getting the outcome you want in the way that you want it. And I loved that you used the LinkedIn post example. And I want to dig into that because first of all, I think many people listening to this are on LinkedIn and they’re trying to figure out how to best do that.
Dan Cumberland (14:39.17)
Yeah. Yes. Yes.
Mm-hmm.
Dan Cumberland (14:51.607)
Yeah.
Dan Cumberland (15:00.45)
Mm-hmm.
Jessica Miller (15:00.615)
Content in general and the idea of social media and customer facing touch points is really important and can feel some sometimes very cumbersome and overwhelming people will look at AI as a You are me kind of a way like you’re gonna create the whole post or I am you know and there could be a lot of junk that could come out of that so let’s dig into this a little bit more if you’re willing because I know before the show, we were talking about this you and I are
Dan Cumberland (15:12.11)
Mm-hmm.
Dan Cumberland (15:17.206)
Yes. Yes. Yes. my gosh. Yes. Yes. Yes.
Dan Cumberland (15:26.968)
Totally.
Jessica Miller (15:30.641)
connected on LinkedIn and I saw that you’ve had a few posts recently really pick up traction and you were talking about this in relation to your system. So, I’d love to talk more about what you’re doing there.
Dan Cumberland (15:37.473)
Yes.
Yes, totally. I love that. I love that. Yes. Yes. So great. So great. Well, just to start, think like, like you said about the nuance and the person, the personal touch. I really feel like that’s where, when I’ve looked at, know, there’s all kinds of platforms. They’re like, you’re all in one AI mark, you know, marketing stack. and I’m like, but like,
Jessica Miller (15:59.496)
Right.
Dan Cumberland (16:04.57)
that’s it’s cookie cutter, right? Because then you’re even if you can give it enough information about who you are, who you serve, what you do, how what your message is, what the transfer is, formation is that you facilitate all the things that you’re so brilliant at, you can give it all of that, then you’re still stuck in like the this, this process, the structure, yeah, that this software is designed around. And so, you know, I think people are making some great products around that. But I think that a better way is to just
Jessica Miller (16:06.726)
Yes.
Jessica Miller (16:21.755)
The structure.
Dan Cumberland (16:33.304)
think about your process and then think about the ways that you use AI. It doesn’t have to be some fancy, sexy, all in one tool. But on LinkedIn, so I’ve been on a tear. Great timing, great timing with this episode. So just for listeners, at this moment, I have just under 9,000 followers on LinkedIn. I’m not a linked influencer, though my wife does call me that. And folks find that the fact that like,
Jessica Miller (16:45.893)
You
Jessica Miller (16:58.704)
Thank
Dan Cumberland (17:02.51)
Oh, you’re the platform that you’re an influencer on is like the khaki pants platform. Um, but, uh, but, I’m, I’m, I don’t have like a super big reach yet, but what I am doing is I’ve been creating content on LinkedIn for, for about three years, mostly posting three times a week. Um, sometimes I go through sprints where I’m doing like five, five posts a week. Um, and you know, about a month ago, I was like, I need to just take it month by month. I’m going to try something new.
Jessica Miller (17:07.11)
Yeah!
Dan Cumberland (17:30.478)
Last month it was like, let’s post five days a week. Let’s just see if I can get some things to work. My impressions were kind of diminishing where my average post had been doing like a thousand impressions. was like getting like 600, 800 and, know, and sometimes even below. That’s just like so, so frustrating. And it’s like, changes the algorithm and you know, all the stuff. And so, then I was like, okay, for, for, for this month, for October, like we need to, we need to reframe it. And so I.
took, did some studying of like, are the, people who are growing on LinkedIn right now. So not the people who have like, 500,000 followers and have been, your top voices on LinkedIn for the last three years. Like they grew then and sure the platform is the same, also like, I’m not sure that the tactics, the tactics are the same as what they were. So, I found a couple of people that I felt like had been growing, but I, that kind of came into my, my sphere and I just started.
Jessica Miller (18:19.367)
Hmm.
Dan Cumberland (18:27.968)
looking at what they were doing and how they were building their posts and what the call to actions were. And then I grabbed a bunch of their content and fed it to AI to build some optimization tools for me so that anytime I’m writing a post, it could be my collaborator that’s trained up on, here’s what works best to help your post go viral. Not that viral is necessarily the goal. Viral can be vanity metrics, but…
Jessica Miller (18:43.279)
Hmm.
Dan Cumberland (18:55.468)
and then engineering my posts accordingly. So really focusing in on the headline, focusing in on the call to action, and then focusing in on the graphic, whether it’s a carousel, an image, a text post, whatever, the type of post. And so, I started doing this two weeks ago, and sometimes it was so discouraging because I work hard on this post. And I had to make this giveaway, and one person opts in for it. I’m like, ugh.
Jessica Miller (19:01.873)
Hmm.
Jessica Miller (19:07.537)
Yeah.
Jessica Miller (19:18.927)
Yeah.
Yeah, this is me. my god, this week.
Dan Cumberland (19:24.99)
Yeah, I’m like, jeez, like, no, I just did all that work. But I like, I just want to stick with it and keep trying. so last week I had, know, cumulatively, I did three posts, had over 300,000 impressions across those posts. The main post being 10,000 on the post on Monday, which was just a text only post, and the one on Wednesday was about…
prompting these slash commands and chat GPT. it just, you know, it was well designed, but also, I think it just had a moment, caught people at the right time. But what was, and then the one on Friday had like 50,000 impressions. like, just, just, just wild. that, yeah, that one, yeah, the one on Wednesday is like right now it’s at like 200, 230 plus, um, and still, and still growing. So, um, but what’s wild is that took me from that pose. Those posts took me from just under 5,000.
Jessica Miller (19:59.474)
Mm-hmm.
Dan Cumberland (20:19.278)
followers to almost 9,000 now. It’s added more than a thousand people to my email list. And my DMs have just exploded with podcast guesting opportunities and people inquiring about my cohort that I lead. honestly, it’s more than I have time to keep up with. It’s been a little bit overwhelming, but also in the best way possible, inbound like crazy.
Jessica Miller (20:40.967)
Sure, sure.
Dan Cumberland (20:48.8)
And so all that’s to say, so I know that I’m talking more about kind of the results than like the process, but using AI to intentionally design systems that help you do the things that you want to do. So, in my case, it’s to, you know, one, to write my content. That’s something I’ve been using AI for a long time, ideating and kind of drafting together collaboratively, writing posts to increase the velocity that I can go from.
from an idea or concept or a voice note to a finished post, but then also adding in this layer of optimization where I’m ideating around what hooks to get people engaged, how to structure, what kind of giveaway or opt-in would be the most engaging, and then how do I get people to like, share, and connect. And so that’s a little bit of the process. I’ll take a breath there, and I could go deeper into writing on LinkedIn in particular.
I feel like I’ve been talking for too long.
Jessica Miller (21:48.326)
Yeah, no, I love this. mean, the thing that stands out to me about your posts that, you know, as a piece of content, again, I’m thinking like in this sort of big umbrella of customer facing, customer touching interactions, which to me in my business, as someone who’s super high touch and like crazy about anything I put out there, reflecting my brand in a powerful way, those places are the most vulnerable, in my opinion, because if they’re done wrong,
Dan Cumberland (22:08.887)
Yes, yes.
Dan Cumberland (22:13.826)
Yes, yes.
Jessica Miller (22:16.081)
They’re a reflection of me. They affect the brand. It’s so personal and it’s affecting my customer literally, like directly. The thing that’s so fascinating about your posts that I find is that when I read them and even the imagery on the post minus maybe the post where it’s like, this word if you want, like this process that I did, those are a little bit, it still has your voice though of being hyper.
Dan Cumberland (22:18.018)
Yeah. Yeah.
Dan Cumberland (22:23.799)
Yeah, yes.
Dan Cumberland (22:38.051)
Yeah, yeah.
Jessica Miller (22:44.215)
story focused, like I am talking to Dan through this post, and it’s captured it so well. And it sounds like with the systems that you’ve created, and you might get into this a little bit more, are they, when you’ve created that system now and you get this end product, do you feel like it’s there? Have you been able to train it to the extent that you’re like, did I write this or did the machine, did AI write this?
Dan Cumberland (22:45.976)
Mm-hmm. Yes, yes.
Dan Cumberland (22:52.353)
Yes.
Dan Cumberland (22:58.84)
Yeah.
Dan Cumberland (23:03.404)
Mm-hmm. Yeah.
Dan Cumberland (23:09.324)
Yes. Yes. my gosh. it’s such a good question. 100%. So, such a good question. So first, well first, thank you. Like that’s like, I’d love, I love everything that you just said about my, my, my content. And it just makes me feel so good that that, is what’s, what’s coming across. try to, I feel like my default, like vulnerabilities setting is like, like that dial set to 11 on me. I’m not sure. not sure. I’m not sure why, but that’s just like, okay.
Jessica Miller (23:13.776)
Yeah, how does that look?
Jessica Miller (23:27.333)
Mm-hmm.
Jessica Miller (23:35.44)
Yeah. I envy this, Dan. Mine’s like two.
Dan Cumberland (23:39.47)
Yeah, maybe, you know, tendency to overshare, I don’t know, overshare. That’s probably not the kind way to say it. I’ll just say vulnerable and, you know, I wear my heart on my sleeve and like that’s how I want to be in the world. I’m very empathetic and that’s how I want to lead. And I think as a, especially as in the world of AI where things can be so robotic and hypey to like really bring some heart and soul, like that’s really what I’m hoping comes through. So like, thank you. But like the question of like, how do I,
Jessica Miller (23:46.885)
Mm-mm. Yeah, you’re, yeah, yes.
Dan Cumberland (24:08.866)
where is AI, is this written by, and how does AI write like that? All comes down to training and training data. one the things that I’ve developed early on as I was working with companies is a technique. I call them training documents or context documents. You could think of them as a text file that has all the information that the AI needs to do the thing that it wants to do. When I was working with software companies, I started building these modularly. So, there would be a style guide that
that really captures the brand, the brand voice. And I have a process I’ve built for this. I give this away for free at ai-training-guide.com. So, if people want to up there, the coherency of the product that you’re working on with AI. And again, this could be marketing, this could be client facing, this could be really literally anything in your company, but it all starts with your brand voice and how do you capture that brand voice. So, creating a very robust…
Jessica Miller (24:48.231)
Mm-hmm.
Dan Cumberland (25:06.337)
style guide. And then we add on top of that. It can either be encapsulated in it or added on top if you need to kind of sub, it out and be able to update it more often, who your ICP is, what your product, your product ladder is, and then other kind of core parts of your business sometimes, like mission vision values or quarterly goals or major initiatives currently, whatever, if they’re relevant to whatever it is that you’re doing at the time. And the reason I started making these modularly is that a
Jessica Miller (25:19.193)
Mm-hmm.
Jessica Miller (25:32.049)
Sure.
Dan Cumberland (25:35.508)
especially in the software world, these clients that I was working with that were in the five-to-20-million-dollar range, they had different verticals that they were playing in. One is a data platform for real estate agents, real estate agents, insurance agents, and home service providers. They were providing data for their marketing, and they had a different product, a different product name for each of those categories, and a different ICP, which has different psychographics, different needs.
Jessica Miller (25:44.006)
Right.
Dan Cumberland (26:02.4)
And so, we have a brand voice for that brand. And then for each of those verticals, we had their ICP and we had their product so that anytime I’m creating would be creating something for them. It would be dialed in for that specific demographic. So that’s what I mean as far as like being able to sub in and sub out based on needs. Like again, it comes back to like systems thinking and, and, and design, but for most people listening, like it all comes back down to really training your building, building a good style guide. And then.
Jessica Miller (26:22.021)
Yeah.
Dan Cumberland (26:31.95)
in that style guide and or separately, like really good context and really good prompting. And I have a system that I use. It’s just check boxes. That’s the power framework that helps me just make sure that you’re checking all the boxes. And just to run through it quickly, it’s an acronym. The P is for persona. That’s the question of who are you or who is writing. So, if you’re doing this on behalf of a client, it would be them. But what’s…
Like who are you? What’s your work about? What’s your story? What’s your background? What’s your mission vision values? The O is the others. That’s your ICP. That’s the psychographics, demographics of who’s on the other side of whatever it is you’re trying to create. The W is the work. And that’s like the specific output of what it is. And this is where, again, we have our brand guide. And then we can have, later on top of that, specifics about the platform or whatever it is we’re trying to create.
Jessica Miller (27:06.183)
Mm-hmm.
Dan Cumberland (27:26.776)
So have a brand guide, then we give specific guidance for what we’re building on LinkedIn, or that is a LinkedIn post versus a newsletter versus a client-facing report versus a coaching session versus a podcast script, et cetera. So, the W is like, what is that work product? What does a successful work product look like? How long is it? What’s the syntax that’s common in that platform? All those kinds of things.
Jessica Miller (27:26.897)
Mm.
Jessica Miller (27:49.157)
Hmm.
Dan Cumberland (27:53.676)
The E is expression. That’s really kind of the hard to pin down, but like the words that you use, how you turn a phrase, common expressions, metaphors, the language that you use, and specific to, again, to that platform. You have to get platform specific here because we talk differently than we write. And then the R is references. So, to kind of tie all this up with like…
Jessica Miller (28:00.592)
Hmm.
Dan Cumberland (28:18.646)
Here are some what success and successful posts look like to fill in the gaps of all of that other stuff. So, you get a good style guide and then you make sure you’re prompting it well. Some of that is captured in that style guide. Some of it is in how you’re going about asking it to do the thing that you do. I have for the things that I’m doing over and over; you create some tools and workflows around those. Those could be captured in a custom GPT or a project in chat GPT or in
Jessica Miller (28:22.778)
Hmm.
Dan Cumberland (28:48.406)
Gemini, it’s a gem, and Claude, it’s a folder. And then there are other more advanced tools that I also use and help people get set up on. So that then, especially for the things that you’re doing over and over and over, you don’t have to grab all the files and give all the context, because it takes effort, even if it’s just the effort of finding the files and putting them in, so that you know exactly where to go to do the things you need to do. And then with my system, since it’s really dialed in, I could just drop in a voice note or a
Jessica Miller (29:03.239)
Right.
Right. Right.
Dan Cumberland (29:17.454)
an idea, I use voice to text all the time just because it’s fast, right? And so, I’ll just give some word spaghetti about some concept and then say, me work out this concept and then turn it into a LinkedIn post. And then from there, we kind of collaboratively draft it. Sometimes I’ll say,
Jessica Miller (29:21.903)
Yeah. Yeah.
Jessica Miller (29:29.255)
Hmm?
Dan Cumberland (29:43.576)
Here’s a direction I don’t really know where to go. Let’s think about three or four different ideas, three or four different directions, and then work that into a post. And then usually I’ll then come back and say, OK, now what are the hooks that will make this really, really shine? Because no matter how good your content is, if people don’t click that More button on LinkedIn, then it doesn’t really matter because no one is going to see it. So, the hook really, really matters. So that’s how I think about that process, both for myself
Jessica Miller (29:56.519)
you
Dan Cumberland (30:11.246)
And with clients, we can get more tactical if that’s helpful, but that’s an overview.
Jessica Miller (30:16.06)
Yeah, I love this, Dan. And what I’m hearing from you and just like my reflection of this, you know, I think you have this awesome, unique ability, like you were saying, you know, your vulnerability meter is at 11, but your technical expertise is also at 11. So, you have this ability to
Dan Cumberland (30:34.562)
Yes.
Yeah, yes. thank you.
Jessica Miller (30:42.829)
leverage the different pieces of this framework in a unique customized way for your ideal clients that marries all that specificity of those different pieces and the technology and the, you know, syntax and all the things that I am totally regurgitating because that’s not my area of expertise, but it sounds awesome and I know a new word now. And then you’re like able to also because of your empathy and I think you’re genuinely caring about people and
Dan Cumberland (30:50.893)
Yes.
Dan Cumberland (30:56.47)
Yes.
Dan Cumberland (31:01.826)
Yes!
Jessica Miller (31:11.937)
the people on the end of that, that they’re touching, like that’s so much in your wheelhouse of where your sort of heart is at. You’re able to work with your clients to pull all of that out of them. And I think that piece with the automation of the systems, like without the them, you then get just a robotic answer out of this thing that is very cookie cutter, right?
Dan Cumberland (31:23.626)
Yes.
Dan Cumberland (31:28.055)
Yeah.
Dan Cumberland (31:34.67)
100%. 100%. Yes. Yes. And that’s where I see all the time on LinkedIn people are like, everyone’s just like, quit it with the AI slop. And it’s like, there’s like a witch hunt right now for AI tells and people’s content. Which like, yeah. And like, I get it, right? But like, the problem isn’t the AI. The problem is that we’re not using it well.
Jessica Miller (31:38.129)
But all that other stuff.
Jessica Miller (31:47.623)
Yes. Yes. I am that girl. I won’t lie.
You
Yeah.
Dan Cumberland (32:04.246)
Right? Like it’s like, you know, it’s like, that house is leaning over. Houses are so bad. Like, no, maybe you need a different builder. Right? Like, and so, yeah, like this is why I get all fired up about this stuff because these tools are so powerful and yet they are just tools and a tool is only as helpful, as useful and as beneficial as the person who’s using it knows how to like…
Jessica Miller (32:04.443)
Yeah, yes.
Jessica Miller (32:08.985)
Right. Right. Yeah. Yes.
Dan Cumberland (32:32.334)
I’m losing my, losing my, how do I turn, how do I finish this phrase? Is only beneficial to the extent that the user knows how to get benefit from it. Let’s put it that way. Yeah.
Jessica Miller (32:41.807)
Yeah, yeah. And I think sometimes, at least I’ll just speak for myself, who is not overly sophisticated as a tech person and not overly high on the vulnerability scale, but when you’re wanting to communicate, right, there’s a balance of that. And so, I think there’s the guidance that we need in a space that feels safe and we can point to the outcomes. Like something like your LinkedIn post, or when someone’s creating content of that nature,
Dan Cumberland (33:00.226)
Yes, totally.
Dan Cumberland (33:08.226)
Mm-hmm. Mm-hmm.
Jessica Miller (33:11.675)
There’s data there. You can see it and iterate on it and feed that back into the system in a very strategic and organized way. So, when you work with your clients around this, Dan, I’m assuming it’s like not a one and done. Like you’re a thought partner with them and you’re going to continue to support them. LinkedIn Post is just one result, right?
Dan Cumberland (33:12.076)
Yeah. Yes. Yes. Yes.
Dan Cumberland (33:20.876)
Yes. Yes.
Dan Cumberland (33:30.678)
Yes, absolutely, yes, yeah, yeah. Before we go there, there was one thing I wanted to say. but I just lost it.
Dan Cumberland (33:44.258)
I lost it. It’ll, come back to me. but yeah, you know, for its, it’s for better or worse. And this is where I could use your, your expertise. Jess is like, I want my work to have such a major impact on my clients, organizations that is like an absolute no brainer. the challenge, the challenge is that every organization has different needs. Like I said, like, it’s easy to talk about marketing because marketing is the same, but then once we get under the hood, like everybody’s business.
Jessica Miller (34:10.983)
love this name. Yeah, different.
Dan Cumberland (34:12.174)
is totally different. And especially because the workflows are so personal to their business. so how do I, and this is maybe some of my struggle in life is like, I just want to like have so much depth in everything that I do, but like, how do you give that same depth to such a variety of clients? The way that I work with clients is I have a done with you program called the AI Mastery Cohort, where I work in small groups of usually six to eight over
13 weeks is one part training where I’m teaching how to think about these systems, what they are, how they work, what are the best tools, how to build workflows, how to build these kind of training documents and really robust processes for whatever it is that you need to do. And then the other part is office hours coaching where people are bringing the things that they’re working on. And then I’m helping them all to the end of saving each person in the cohort.
at least five hours a week or creating a similar amount of value by the end of that program. So, it’s like, as soon as we start, like I have people choose, like, what is the thing, if you had an AI magic wand and you could wave it and have AI do whatever you want it to do, what is the thing that you would have it do that would have the biggest impact on your organization? And then let’s go build that. The challenge is that like, it, the challenge is,
Jessica Miller (35:22.086)
Yeah.
Dan Cumberland (35:38.798)
that it serves such a diverse group of people, which I think is some of the fun, but this is where you and I could probably dig in deeper. How do I market that to find the right person? Some people are like, yeah, that’s me. I need to save five to 10 hours or create more value, but I also do wonder like, should this be even more niche? All the niching aside, that’s one way that I do this. And so, it is very bespoke and I’m coaching these people both one-on-one and in groups.
to get them to that goal. At that 13th week, we have a show and tell where people are inviting some of their friends and colleagues. And it’s a very fun moment where they show the things that they build and they talk about their experience. And it’s also kind of like keep them on the hook for my sake to deliver on that guarantee. The recital’s coming, so you better practice. And the practice also helps me make sure that they’re moving forward because I can’t do it for them. So that’s one way. And then the other way is with a done.
Jessica Miller (36:22.053)
Yes. Right, the recital is coming. You better be ready.
Jessica Miller (36:32.195)
Yes. Yes. I love this.
Dan Cumberland (36:37.58)
done for you service. And it usually starts with that brand artifact. And then we build workflows on top of that. Some examples of that. just worked on the marketing side. I just worked with a client where they’ve been podcasting for years and have hundreds of episodes, but they hadn’t really developed a marketing flywheel. And so, what we help them do is create workflows around taking their podcast transcripts and quickly and easily freeing up their team to turn that into social content, blog posts, newsletters.
training content for their clients. They help private practice clinicians, both therapists and medical chiropractors, those kinds of folks do their insurance billing. So very technical kind of stuff. But we enable them to move much faster and it’s been just a total game changer for them. They have way less internal conflict. Their impressions are up by 300%.
Jessica Miller (37:18.119)
Mm-hmm.
Jessica Miller (37:21.745)
Yeah.
Dan Cumberland (37:32.206)
and they just have so much more capacity because there’s so much time that has been freed up for their entire team. That’s like on the marketing side, on the operation side, it can look like a whole lot of different things. There’s a consulting team, level up creators. They’re a fantastic team. build creator-based consulting B2B businesses. I’ve basically AI enabled their backend process. And in their words, Amanda Northcutt, their CEO, the way that she frames it is,
that they’re able to do their work on SAS margins because of the increased capacity that we’ve been able to create, which is unheard of in the consulting world because SAS margins are big, thick, margins, right? And so, taking what they were already doing and infusing that with AI, building training documents, workflows, and then when it makes sense, building automations and agents and things like that. But usually, got to start at the foundation and then
Jessica Miller (38:14.757)
us. Yeah.
Dan Cumberland (38:30.766)
and then build up from there. So, to go back to your question, like it is very bespoke and very, very custom in like the specifics, but the things that I’m building all, you from my side, all have, you know, they all rhyme. They’re all very similar. These workflows are, you know, for one company is very similar to how they’re built in another company, which is, you know, what we get to do in the cohort is see how other people are building and how people are crossing that gap from where we are to like what’s possible.
Jessica Miller (38:32.859)
Mm-hmm.
Jessica Miller (38:44.869)
Yeah.
Dan Cumberland (38:58.828)
with AI and that’s the big gap between like, do I get from here to there? And once you start seeing, here’s some other things that people are doing, you get more ideas and more inspiration in your own business.
Jessica Miller (39:05.776)
Yeah.
Yeah. mean, you have the solution. The good news for you, Dan, is like, it’s working. You have results and that’s what people care about, right? That’s what they buy. And you have a solution where you essentially have an armamentarium of tools that you have figured out that people really need to nail in order to optimize whatever AI systems they’re going to put in their business. And there might be a bunch of different people
Dan Cumberland (39:14.573)
Yes.
Dan Cumberland (39:18.882)
Yeah. Yeah.
Dan Cumberland (39:34.498)
Yes, yes.
Jessica Miller (39:37.85)
And what the different companies need are customized or nuanced to them. But the tools like your specific solution, your IP is a grouping of things that’s going to help a lot of different people. In my opinion, answer your question about offers and the marketing part of this. The more specific you can get to the result using your framework as the bridge from the pain that they’re in to the place that they’re going.
Dan Cumberland (39:42.915)
Yes.
Dan Cumberland (39:46.306)
Yes, it’s the same. Yes. Yes, that’s absolutely true.
Yes, yes.
Dan Cumberland (40:00.161)
Mm-hmm.
Dan Cumberland (40:05.398)
Yes. Yes. I love that. Yes.
Jessica Miller (40:07.119)
the more the hook will be more powerful and they will buy into it. So not saying that you should go like help everybody with LinkedIn posts, but let’s pretend that was your target market and you wanted to help them with that. That’s the thing that you’re, you’re, you know, agitating that problem and you’re talking about the results you have and your positioning and talking about your specific, you know, solution to that on a bigger scale though.
Dan Cumberland (40:14.903)
Yes, yes.
Dan Cumberland (40:18.882)
Yep. Yep. Yep.
Dan Cumberland (40:28.451)
Yes.
Dan Cumberland (40:33.058)
love it. Yes.
Jessica Miller (40:36.089)
in my world and growth consulting, when people are looking for an outcome of dollars in the door and growth, there’s an infinite number of things that they can probably do in their business. Like if they were to hire a growth consultant, many people are going to come in and they’re going to give them all of the options of things that they can change in their business to make more money. What I have found is even if that’s your model, which it’s not mine, mine is like, what is your next
Dan Cumberland (40:42.7)
Mm-hmm.
Dan Cumberland (40:51.456)
Yes.
Dan Cumberland (40:56.643)
Yeah.
Yes.
Jessica Miller (41:04.753)
best opportunity with the highest ROI that’s going to be the easiest for you. Somebody like you that I would bring in and how I would sell on that or how you could sell the same client on your services, in my opinion, is you’re going to create the solution with your IP for that best next problem. In other words, there’s a million things they could do. There’s an infinite number of ways that your solution could help them.
Dan Cumberland (41:09.582)
Yes, I love that.
Dan Cumberland (41:25.41)
Yeah, that’s really great.
Jessica Miller (41:32.978)
But ultimately, the thing that’s going to move the needle the most for them in value in their brain is that best opportunity that they need next. And so even if you have a group of, you don’t have to niche in totally like I’m just going to work with consultants or something like that. But you want somebody with similar problems who you know what that quick one is going to be with your model. And that is what you’re selling. And when they get it, that flywheel just starts.
Dan Cumberland (41:39.502)
Mm.
Yes, so good.
Dan Cumberland (41:50.414)
Yeah.
Dan Cumberland (41:57.122)
Mm-hmm. That’s so good.
Yes.
Jessica Miller (42:02.267)
So, it’s not like AI customization for everyone. It’s not AI human customization for everything. It’s like for this person with this problem right now who wants that result. And that’s what you’re talking about.
Dan Cumberland (42:05.56)
Yeah.
Dan Cumberland (42:09.312)
Yes.
Yes.
So good, so good. Killer insight. Yes, yes, yes. I love that.
Jessica Miller (42:18.363)
And it becomes infinitely more valuable, you know? And then the other piece, which we kind of touched on is like, it’s a love fest and they’re never gonna let you go. They’re like, great, you blew my mind with this thing. You’re like, okay, let’s talk about this next problem. Building off that thing and, you know, it could be about LinkedIn, but then it becomes a media platform.
Dan Cumberland (42:32.686)
Yes, absolutely. Yes. Yes. Yes. Yes. that is what I, once they’re in the door, then we have that, you know, that reciprocity and that trust and, you know, and the result. And so, it has been really easy to continue, you know, to continue to upsell and carry on, you know, carry on the engagement. These are great killer insights as, as always.
Jessica Miller (42:42.182)
Yes.
Jessica Miller (42:52.143)
Mm-hmm. Mm-hmm. Yeah. Yeah, I love it. And we could talk about Pop Tarts and all those other things too. But my gosh. But no, I love this because I think even for me who’s really to be completely transparent, this is I think why I’m also drawn to your work. I’m super skeptical of AI because I’m a quality per I’m a quality content person. So, when I see it spitting out, I care about speed, but I care about high quality. So
Dan Cumberland (43:00.044)
Yes.
Dan Cumberland (43:11.768)
Yes. Yes.
Dan Cumberland (43:20.449)
Yes.
Jessica Miller (43:21.977)
I know there’s a way to do it and this is how you do it. So, it matters to me. It’s not gonna matter to somebody else, but for your ideal clients that care about it, it’s really gonna matter to them.
Dan Cumberland (43:24.598)
Yes. Yes. This is so good. Yes. Yes. Yes. This is, yeah. And this is what, this was the moment that, that, that escaped me a moment ago. there’s a thought experience that I love, that I love, I love to do, with clients, which is, you know, let’s say, let’s say that, let’s say that it’s your birthday and, and your, husband writes you this beautiful card with
this poem that just blows your mind and gives you all the feelings. And then you later find out that he wrote it with AI.
How does, for you, and I’m curious for you, does that change the experience?
Jessica Miller (44:13.755)
think it depends on how much he wrote it with AI, I think. I think that’s where my brain goes, is like, is it really his words or did he say, I need a card for Jess and like, it spit the whole thing out? There’s this place where I feel like a little bit betrayed. Like, wait a minute. Yeah, that’s to be honest, that’s how I would feel probably.
Dan Cumberland (44:19.17)
Yeah. Yeah.
Dan Cumberland (44:25.934)
Totally.
Dan Cumberland (44:30.531)
huh, totally, totally. Yes, yes.
Yeah, no, think that’s a great response. And it’s a super fascinating question that I ask people because it’s across the board. Because some people are like, the idea that my partner would even think to write me something is so is like that. Like, I don’t care how it got there, just the fact that it got there because of the nature of their relationship. I asked my wife that and she’s like, no, I think it’d be fine because I think you’d be using it to like actually make a better thing like than
Jessica Miller (44:53.798)
Yeah.
Jessica Miller (45:04.891)
Mm-hmm.
Dan Cumberland (45:05.897)
if you would just, you know, you, cause you’d be using it, using it well. But I think it’s like a really, a really important thought experiment. Cause we’re in this moment where this new technology is impacting how we do what we do. And it’s changing what’s considered like norms, like social norms in ways that we just, we just haven’t encountered, but we’ve been through these similar kind of shifts in norms before. For example, right? Like if I asked you like to, to go back through the last, like, you know,
Jessica Miller (45:28.465)
Sure.
Dan Cumberland (45:34.446)
50 photos that you’ve taken, how many of them would be selfies? I don’t know for you personally, but I know that for me, a third of them would be selfies. But then we rewind the clock, like 25 years. And if I asked you that question, or showed you my camera roll, I had a third of my photos were selfies, back with film, people would be like, are you a narcissist or something? You know what I mean? But cell phones have rewired.
Jessica Miller (45:43.953)
Mm-hmm.
Jessica Miller (45:57.938)
What are you doing? Yes.
Dan Cumberland (46:03.65)
what’s normal and what’s socially acceptable. And that’s the same, it’s a parallel to what’s happening right now with AI is that like, whereas like, yeah, it feels like a little bit weird to think of a loved one using this tool to write something meaningful and touching. But I think in a few years, hopefully like we’ll have, people will have enough know-how that there’ll be less like, yeah, I just said write a poem and then here it is. But like, we’ll understand how these tools fit in our workflows in order to be using them.
Jessica Miller (46:04.005)
Hmm.
Dan Cumberland (46:32.834)
to create better things. But then I also think that the narrative will be shifting where there won’t be as much of a witch hunt for like dashes and ellipses. Yeah, because the point for me is I wanna make stuff that moves people. And I wanted to tell the truth. My mission statement is that you have something to say and I wanna give people the tools.
Jessica Miller (46:41.669)
Right? Totally.
Dan Cumberland (46:59.512)
to say them and right now that tool is AI. And I don’t care how you go about saying it, as long as that end product represents who you are and what you wanna be making and the meaning you wanna make, the movement you wanna, the impact you wanna make on the other person. I don’t really care how we get there. I just want you to find your voice, find your voice and use it. AI is a tool, it’s one of the tools. And I hope that people use it. Use it for good, not for ill.
Jessica Miller (47:08.848)
Yes.
Jessica Miller (47:27.419)
Yes. Yeah.
Dan Cumberland (47:28.343)
That’s one of the soap boxes that I didn’t want to miss when it comes to like, where does this fit in our lives? Where’s the line between human and machine?
Jessica Miller (47:37.114)
Yeah. And I think another thing I want to add to this is that I, because I value time and the end product so much, I really buy into the idea of AI and the speed of that. So, I’m on a mission to find it in a way that I love it. I don’t actually want to shun it and get it out of my life. There’s some people who are like, forget it. I’m not doing any of, you know, like that kind I am not that person. I actually want it in my life.
Dan Cumberland (47:50.05)
Mm-hmm. Yes.
Dan Cumberland (47:59.756)
Yeah, yes.
Dan Cumberland (48:04.408)
Yes.
Jessica Miller (48:04.497)
But I want it in my life on my terms in a way that I can point to it. And it feels like it’s an integrity. I think, like again, what I was saying about your posts and your content, I think when you see somebody doing that with their content and they’re open about it and you like it and you respect it and it feels in alignment, you then trust that person to do it for you. And I think it does call in maybe a lot of your clients.
Dan Cumberland (48:07.436)
Yes!
huh, exactly, exactly.
Dan Cumberland (48:26.221)
Yeah.
Dan Cumberland (48:29.582)
100%, yes.
Yeah.
Jessica Miller (48:34.171)
have this place where there’s some place on the spectrum and they’re looking for you because they’re having trouble finding that place and they know that you can do that for them because they’re seeing your content and those results and they trust it. They trust you. Yeah, yeah. And that will call them in. It will cut through the noise. Because to your point, there’s some people out there who are on the vulnerability scale of two and they’re going to be like, no way.
Dan Cumberland (48:46.924)
Yeah.
I hope so. I hope so. Yeah. Yeah.
Jessica Miller (49:01.015)
or they’re on a technology like comfort scale of two and they’re not gonna be there. But then there’s people like me who are seeking out those people like you and we’re just waiting to find you. And the more I think you speak to them and lean into that, it cuts through the noise and it speaks for itself really. Yeah, I love this. Yeah, this has been so awesome, Dan. You mentioned a few of your tools and we’ll make sure we put that in the show notes.
Dan Cumberland (49:04.886)
Yes. Yes.
Dan Cumberland (49:12.994)
Yes.
Dan Cumberland (49:17.23)
I love that. I love that. Thank you. Yes.
Dan Cumberland (49:26.69)
Yeah, totally.
Jessica Miller (49:28.481)
people are going to want to find you on the interweb. Where can they come connect with you?
Dan Cumberland (49:30.966)
Yes, totally. Yeah. Well, I mentioned ai-training-guide.com, which is this tool that helps you build a really robust training document. So, you can start with your style guide, but it will teach you, help you teach your AI to create on brand, whether that’s in something that’s in your operations or externally. And then the next layer is to build workflows that deliver for you consistently.
Jessica Miller (49:46.788)
and
Dan Cumberland (50:00.152)
So that’s at aitradinguide.com. You can get it for free and it’ll also put you on my email list. And you can always hit reply and I’ll read your emails. You can also find me on LinkedIn as we talked a lot about LinkedIn today. I create there consistently. I don’t know what my consistency will be moving forward, but I’m always experimenting, but always trying to give value and like we talked about, heartfelt, soulful.
Jessica Miller (50:18.831)
Yeah.
Dan Cumberland (50:26.816)
AI content is the category that I guess I’m inventing for myself.
Jessica Miller (50:30.535)
I love this. Oh my gosh, and I’m all about category design too. I mean, it’s so awesome. You also mentioned your cohort program, Dan. Do you launch it at a certain interval? When can people expect that?
Dan Cumberland (50:35.181)
Yes.
Oh yeah, I do. Yeah. So, it’s a 13-week program. I read it about three times a year. I don’t know when the show is going to live. The next cohort starts at beginning of December. So right after Thanksgiving is the kickoff. And that’ll go through, we’ll take a couple of weeks off for the holidays and then finish up in the new year. Then I’ll probably do one early, winter, early spring, summer around there will be the next one.
And I’d love to, DanCumberlandLabs.com is my website if you want to dig in there. I have a little bit of information there about the cohort, but you can jump on a call with me and I’d love to share more details if people are interested.
Jessica Miller (51:18.425)
Amazing awesome. We’ll put that in the show notes to Dan Thank you so much for coming on for your heart for the work you’re doing all of us are so like I said me included You know; we need people like you to really help us really capitalize on what’s coming and I love it So thanks for being here and talking through it Yeah
Dan Cumberland (51:34.99)
Thank you so much. Yeah, just such a fun conversation. Just really appreciate the chance.
Jessica Miller (51:40.282)
Always, always. And everyone, I will see you here next week. Have a great week.
